FREE WEBINAR Part 5: Selling in a Time of Uncertainty-Energy, Optimism, Action

Join us next Friday, April 24, 2020, at 1:00 PM EDT/10:00 AM PDT, when our special guest will be Melissa Morman, Client Experience Officer of Builders Digital Experience (BDX). REGISTER HERE FOR NEXT FRIDAY’S WEBINAR Until then, please enjoy the recording of the April 17, 2020 webinar. On April 24, 2020, we continue our journeyContinue Reading

FREE WEBINAR Part 4: Selling in a Time of Uncertainty-Chart Your Course

FREE WEBINAR Part 4: Selling in a Time of Uncertainty-Chart Your Course

This webinar was recorded live on FRIDAY, APRIL 10, 2020 at 1:00 PM EDT/10:00 AM PDT Last week, our audience asked us about managing the here and now. The focus was more on getting it right and getting it right for NOW. So, we have prepared a whole new session for you. We are bringingContinue Reading

FREE WEBINAR Part 3: Selling in a Time of Uncertainty-Is This Our ‘New Normal?’

FREE WEBINAR Part 3: Selling in a Time of Uncertainty-Is This Our ‘New Normal?’

WEBINAR RECORDED LIVE ON FRIDAY, APRIL 3, 2020 at 1:00 PM EDT/10:00 AM PDT With those goals in mind, our topics this week are: Keeping your branding and messaging on point while still encouraging interaction on your social channels Ideas to help rebuild or support your community during the crisis Managing the virtual appointment settingContinue Reading

Google Loves YouTube–Here’s Why and How. Guest Vlog with Jim Schaefer.

Google Loves YouTube–Here’s Why and How. Guest Vlog with Jim Schaefer.

Dictionary.com defines Search-engine optimization (SEO) as the methods used to boost the ranking or frequency of a website in results returned by a search engine, in an effort to maximize user traffic to the site. Three takeaways from todays video: “Optimize” your website pages to maximize your Google ranking Use key words/phrases at least 3Continue Reading

FREE WEBINAR Part 2: Selling in a Time of Uncertainty-Ramping up in a Time of Uncertainty

FREE WEBINAR Part 2: Selling in a Time of Uncertainty-Ramping up in a Time of Uncertainty

When: Mar 27, 2020, 01:00 PM Eastern Time (US and Canada) REGISTER HERE FOR THIS WEBINAR (After registering, you will receive a confirmation email containing information about joining the webinar.) With the constantly changing landscape and different protocols from state to state, it’s important that we stay calm, safe, and healthy while still doing whatContinue Reading

COVID-19: Simple Steps Every Builder and On-site Salesperson Can Do Right Now

COVID-19: Simple Steps Every Builder and On-site Salesperson Can Do Right Now

In summary: Telephone calls and video messages keep the public informed yet allow you to remain personal Relay the measures you are taking to minimize transmission Have a sense of humor Video transcription: Hi everyone, Kimberly Mackey here with New Homes Solutions. I know that SOLUTIONS is normally brought to you twice a month, butContinue Reading

Parade of Homes Traffic. You Can Connect.

Parade of Homes Traffic. You Can Connect.

Three main takeaways from today’s topic and challenge: Think of “looky-loos” as opportunities and not as time wasters Connect with “looky-loos” by asking questions not about homebuying They will remember your geniune interest when they are actually ready to buy Hi everyone, Kimberly Mackey here with New Homes Solutions. Normally, our program for SOLUTIONS isContinue Reading

Please Participate in the State of the Home Builder Marketing Report

Please Participate in the State of the Home Builder Marketing Report

This year, New Homes Solutions Consulting is partnering with our friends at Builder Funnel to create the most in-depth, State of the Home Builder Marketing Report to date. If you haven’t taken the Home Builder Marketing Survey yet, it is designed to help you discover gaps or additional ideas for your marketing program. It will alsoContinue Reading

I Was Wrong! Version 2.0–Building Brokerage Relationships

I Was Wrong! Version 2.0–Building Brokerage Relationships

  LINK TO THE ORIGINAL ARTICLE, “I Was Wrong! There, I Said It (And You Might Be Making The Same Mistake)” Three important takeaways to build relationships with the brokerages as a whole instead of the indivual REALTOR®: Educate the brokerages on selling new construction Partner on sponsorships to carve out a niche Incentivize withContinue Reading

Marketing vs Sales. Whose Job is it Anyway?

Marketing vs Sales. Whose Job is it Anyway?

  Kimberly Mackey summarizes the valuable topics below from the “Marketing vs Sales-Whose Job is it Anyway?” program with her co-presenters at IBS 2020. Who should make sure you are represented properly on your website? Who should post on social media? Provide marketing content that is relatable – pets and people – rather than justContinue Reading

Mike Lyon Interview: Live from the International Builders Show

Mike Lyon Interview: Live from the International Builders Show

  Mike Lyon, the online lead generation expert from DoYouConvert.com, spoke with Kimberly Mackey at IBS 2020 to discuss what’s trending in builder sales this year. Here’s what the duo chatted about in the energetic hallway: The education at IBS is from the best of the best Builders are strengthening their sales teams with coachingContinue Reading

Bring The Customer Experience Funnel Workshop to Your Organization

Bring The Customer Experience Funnel Workshop to Your Organization

Customer Experience Flyer  Download the full flyer above.  Are you looking for something your builders want to attend? It may be a little out of the box, meaning that it is a 3-hour Workshop, but those who attend it come away with an armload of information to help them to grow their business and provideContinue Reading

Think Like a Customer to Create a Better Customer Experience

Think Like a Customer to Create a Better Customer Experience

TRANSCRIPTION (but put your earbuds on, you will enjoy the video much more than just reading below): Once again, this year I was honored to be included with the best thought-leaders of our industry when our friends at LassoCRM created “Top New Home Sales Tips for 2020.” I have been contributing to this phenomenal traditionContinue Reading

How Do Your Sales Skills Measure Up? Guest Vlog with Leah Turner from Melinda Brody & Company

How Do Your Sales Skills Measure Up? Guest Vlog with Leah Turner from Melinda Brody & Company

TRANSCRIPTION: The results are in of the 2018 benchmark study! Hi there, I’m Leah Turner, Sales Coach, and Trainer with Belinda Brody and Company. Every year we put together a benchmark study that we share with our clients. What we do is we take all the data from the year and compile it to comeContinue Reading

Finish the Year Strong

Finish the Year Strong

Recently, I was honored to be invited back to the New Construction Marketing Podcast, hosted by Anya Chrisanthon. The topic is timely as we finish out 2019. If you aren’t familiar with the New Construction Marketing Podcast, I encourage you to check it out. Anya has an incredible line-up of guests, from CEO’s of majorContinue Reading

Using LinkedIn to Grow Your Sales with Guest Vlogger, Adam Van Bavel of O’Neil Interactive

Using LinkedIn to Grow Your Sales with Guest Vlogger, Adam Van Bavel of O’Neil Interactive

Grab those earbuds and click the video above to take you to the full playlist.  The following transcript is from the abridged version of this video, not the full playlist. The information provided by Adam was so good, we decided to offer it as a full training session, broken down into 2 videos for yourContinue Reading

My Top 5 Discovery Questions to Ask

My Top 5 Discovery Questions to Ask

Video transcription (we recommend you put your earbuds in and watch the video though): Hi everyone, Kimberly Mackey with New Homes Solutions here to bring you another installment of our SOLUTIONS e-Training series. Today we’re going to talk about one of my favorites, “Discovery” and “Discovery Questions.” Specifically, I’m going to share with you myContinue Reading

The Secrets to Converting Leads Who Aren’t Ready to Buy Today–Spencer Powell, from Builder Funnel Radio is our Guest Vlogger

The Secrets to Converting Leads Who Aren’t Ready to Buy Today–Spencer Powell, from Builder Funnel Radio is our Guest Vlogger

  Most builders I talk to have the same complaint and that is there are not enough leads that are ready to buy today. I’m going to show you how to solve that problem, but in order to do that, we have to go back in time a little bit. The best time to buildContinue Reading

The New Home Sales Critical Path Explained in Under 15 Minutes

The New Home Sales Critical Path Explained in Under 15 Minutes

Recently, I was asked, as part of a much larger training series, to explain The Critical Path for New Home Sales to a group of smaller volume home builders. While, as a new home salesperson, you should regularly practice your use of The Critical Path through much more in-depth training, this shortened version can helpContinue Reading

Guest Vlogger: John Palumbo on Unlocking Your Personal Charisma

Guest Vlogger: John Palumbo on Unlocking Your Personal Charisma

TRANSCRIPT: This week I am going to share some insights with you on charisma, and what you can do to unlock your personal charisma. You know, that state of mind – that attitude, if you would – that helps you influence and persuade people. That’s really what charisma is about; Your ability to influence andContinue Reading