SOLUTIONS E-Learning

Head-to-Head: Take 2–The Top 10 NEW Mistakes Salespeople Make with Leah Turner

Posted on May 11, 2022 by Kimberly Mackey • 0 Comments

It is always better to learn from the mistakes of others. For the second year in a row, Leah Turner, from Melinda Brody & Company Mystery Shopping stops by to share with Kimberly Mackey the result of their annual Benchmark Study. How have things changed in the course of only 1 year? What are the mistakes new home salespeople are making, perhaps as a result of current market conditions? More importantly, how will that impact their ability to pivot as the market makes a dramatic shift again due to continued supply chain shortages and rising interest rates. Grab your lunch and something to take notes. This episode is packed from stem to stern and you won’t want to miss a minute. To learn more, please visit NewHomesSolutions.com/Head-to-Head.

If you missed last year’s H2H with Leah Turner, click here to watch it.

And, COMING UP on the next H2H, Roland Nairnsey, with New Home Sales Plus joins me to help you Avoid Market Whiplash.

Filed Under: Builder Sales, Sales, Sales Management, WEBINARS

Selling Homes Predictably with Kimberly Mackey, Guest Speaker

Posted on May 11, 2022 by Kimberly Mackey • 0 Comments

Click here to listen to the podcast (47:41) on DoYouConvert.com Recently, Kimberly Mackey sat down with Kevin Oakley, the Managing Partner of Do You Convert on the award-winning, Market Proof Marketing Podcast. They discuss a multitude of topics, including why builders can’t move forward to improve their sales numbers until they… Continue Reading

Filed Under: Builder Sales, Customer Experience Funnel, Leadership, Podcasts, Sales, Sales Management

Sales and Marketing Power Hour-Making Movie Stars Out of Your Camera Shy Team

Posted on April 22, 2022 by Kimberly Mackey • 0 Comments

Industry gurus have preached the power of video for years and 2020 brought the importance of videos even further to the forefront, yet your team is still struggling to produce them. It is understandable. Perhaps it is rooted in fear, perhaps it is laziness, perhaps it is a lack of understanding. Whatever it is, now… Continue Reading

Filed Under: Builder Marketing, Builder Sales, New Homes Marketing, Sales and Marketing Power Hour, Sales Management, WEBINARS

Head-to-Head with Bassam Salem-Making Artificial Intelligence Sexy and Personal

Posted on March 12, 2022 by Kimberly Mackey • 0 Comments

Are you terrified that technology will replace you? Is it all happening so fast that you can’t wrap your head around it? How do you fit in? Artificial INTELLIGENCE is SMART! On this edition of H2H, I was joined by Bassam Salem. Bassam is the Founder and AI Pioneer, #tedtalk giving, and fabulous story-telling… Continue Reading

Filed Under: Builder Marketing, Builder Sales, Customer Experience Funnel, New Homes Marketing, Sales, Sales Management, WEBINARS

Sales and Marketing Power Hour-Selling Homes with Nothing to See

Posted on February 24, 2022 by Kimberly Mackey • 0 Comments

Welcome to the first Sales and Marketing Power Hour of 2022 and our move to Wednesday. Happy Hump Day! We kicked off 2022 with a BANG! SOLD OUT? Waiting on your next community to open? Dr. Seuss tells us that “the waiting place is a useless place.” Do homebuilders still need model homes in today’s… Continue Reading

Filed Under: Builder Marketing, Builder Sales, Sales and Marketing Power Hour, Sales Management, WEBINARS

Head-to-Head: Build Your Sales Force Inside and Out

Posted on January 12, 2022 by Kimberly Mackey • 0 Comments

If you are like most homebuilders, the anatomy of a GREAT salesperson remains a mystery to you. Keith McKinney, from New Home Star, dropped by to go Head-to-Head with Kimberly Mackey, along with a lively audience. In this edition, we break down what are the most important attributes that all GREAT salespeople share. We discuss… Continue Reading

Filed Under: Sales

Head-to-Head with Angela McKay: Getting It All Done!

Posted on December 20, 2021 by Kimberly Mackey • 0 Comments

In this edition of Head-to-Head, Angela McKay, from Oneil Interactive discuss how to fit EVERYTHING in! Ok, that’s not entirely true. There is no way to get everything done, but we help you to figure out some priorities for both work and home life, and the best part is that you already have the tools.… Continue Reading

Filed Under: Podcasts, Sales Management, WEBINARS

The Sales and Marketing Power Hour: Annual Lasso Round-up

Posted on December 14, 2021 by Kimberly Mackey • 0 Comments

When we say, “Power Hour,” we mean it! Take a look at this incredible line-up who joined hosts Carol Morgan, from Denim Marketing and Kimberly Mackey, from New Homes Solutions for our annual partnership with Lasso CRM for the end-of-year Round-up. Each year, Lasso CRM asks the top experts from the new home industry to… Continue Reading

Filed Under: Podcasts, Sales and Marketing Power Hour, WEBINARS

Sales and Marketing Power Hour: Diversity, Equity and Inclusion

Posted on November 15, 2021 by Kimberly Mackey • 0 Comments

Ghandi told us to “be the change we want to see in the world.” The conversation must start somewhere about what our company and industry cultures attract for future growth, competitiveness, and better service our surrounding markets. In this episode of the Sales & Marketing Power Hour, we reached out to two industry experts, Teresa… Continue Reading

Filed Under: Sales, Sales and Marketing Power Hour

Head-to-Head: FUTURE VISION with Meredith Oliver

Posted on November 11, 2021 by Kimberly Mackey • 0 Comments

You know you are in for a great time and a lot of FANtasitc information when Meredith Oliver stops in to help us prepare for 2022. We discuss everything from what event planning in 2022 looks like, what sales skills we need to “de-rustify” or in some cases, teach for the first time, iBuyer programs,… Continue Reading

Filed Under: Builder Marketing, Builder Sales, Coaching, New Homes Marketing, Sales, Sales Management, WEBINARS

Head-to-Head with Jeff Shore: Through the Buyer’s Eyes

Posted on October 30, 2021 by Kimberly Mackey • 0 Comments

What fun Jeff Shore and Kimberly Mackey had taking a deep dive into looking at the homebuying process “Through the Buyer’s Eyes.” You’ve heard it again and again, but homebuying is about relationships and helping your buyers, but if you don’t get to know them or understand their story, how can properly help? This program… Continue Reading

Filed Under: Builder Sales, Coaching, Customer Experience Funnel, Sales, WEBINARS

Sales & Marketing Power Hour: HOW RUDE! Dealing with Negative Social Media Comments

Posted on October 28, 2021 by Kimberly Mackey • 0 Comments

If you don’t have something nice to say, don’t say anything at all…is what we all wish we could say to rude comments! Instead, we will put on our big girl and big boy pants to discuss what we can say professionally in this SMPH with Courtney Steward of Denim Marketing. Watch now to learn… Continue Reading

Filed Under: Marketing, Sales and Marketing Power Hour, WEBINARS

The Workforce Has Changed, Now It’s Your Turn

Posted on October 27, 2021 by Kimberly Mackey • 0 Comments

Before you make the blanket statement that people are lazy and “no one wants to work any more,” perhaps you should take into consideration these two stats, shared by economist Elliot Eisenberg. Change is hard to do and hard to understand, especially when it disrupts and uproots the workforce and the status quo as much as… Continue Reading

Filed Under: Leadership

Head to Head: How An Abundance Mentality Can Restore Order to Your World

Posted on September 16, 2021 by Kimberly Mackey • 0 Comments

On September 14, 2021, our good friend Leah Fellows, from Blue Gypsy, Inc., stopped by to discuss how having an abundance mentality can restore order to your world. If you feel stressed or overwhelmed, perhaps just tired, this is the one for you. Learn how a few small steps can have a huge impact to… Continue Reading

Filed Under: Builder Sales, Coaching, Podcasts, Sales, WEBINARS

Sales and Marketing Power Hour: Pants Optional–Making Remote Work

Posted on August 21, 2021 by Kimberly Mackey • 0 Comments

Builders and industry friends, are you still working from home, or perhaps, with the Delta variant and school back in session, you have staff out due to quarantines? This is the webinar for you. How can you give workers the flexibility they need and still keep the work flowing? And, if you the worker who… Continue Reading

Filed Under: Sales and Marketing Power Hour, WEBINARS

Head-to-Head: Creating the ULTIMATE Online Sales/On-site Sales TEAM with Mike Lyon

Posted on August 12, 2021 by Kimberly Mackey • 0 Comments

On August 10, 2021, the one and only Mike Lyon, from Do You Convert stopped by as Kimberly Mackey’s guest on Head-to-Head. The mission: “CREATING THE ULTIMATE Online Sales Counselor (OSC)/ON-SITE Sales TEAM. No matter how you slice it, the parts have to add up to the whole. Mike and Kimberly break it down to… Continue Reading

Filed Under: Builder Sales, Coaching, Guest Blog Contributor, Leadership, Sales Management

Working With REALTORS®-Builder Nuggets Podcast Featuring Kimberly Mackey

Posted on July 20, 2021 by Kimberly Mackey • 0 Comments

How do we turn the general adversarial relationship of builders and REALTORS® into a two-way street of collaboration and trust? In this episode hosted by Duane Johns, our guest Kimberly Mackey shares real-world solutions for just this. She has earned the reputation as being an expert in today’s competitive and rapidly changing sales environment. In… Continue Reading

Filed Under: Builder Sales, Podcasts, Realtors and Builders

Sales and Marketing Power Hour: Creating Urgency in the Active Adult Buyer

Posted on June 26, 2021 by Kimberly Mackey • 0 Comments

Today’s active-adult homebuyers have more choices than ever. From staying put in the home they’ve been in for 30 years to renting, buying in an age-restricted community, or retiring to the beach. Because these buyers don’t have to move, it is often more challenging to create a sense of urgency, but it is possible when… Continue Reading

Filed Under: Sales and Marketing Power Hour

Head-to-Head: The Top 10 Mistakes Most Salespeople Make

Posted on June 23, 2021 by Kimberly Mackey • 0 Comments

“THE TOP TEN MISTAKES MOST SALESPEOPLE MAKE.” What happens when two long-time friends and travel buddies go Head-to-Head? Will the friendship survive? 😉 LOL! I am happy to report that it did. We cover some of the crazy things we have seen and done in new home sales and, of course, give our TOP 10… Continue Reading

Filed Under: Builder Sales, Coaching, Sales, Sales Management, WEBINARS

Sales and Marketing Power Hour: Is By Appointment Here to Stay?

Posted on May 24, 2021 by Kimberly Mackey • 0 Comments

If the Pandemic taught the new home building industry one thing, booking “By Appointment” is highly effective. After years of experts touting the advantages of setting appointments, builders have made the switch to by appointment preferred or by appointment only to provide customers with social distanced experiences. And the side effects are numerous – more… Continue Reading

Filed Under: Builder Sales, WEBINARS

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