If you are like most homebuilders, the anatomy of a GREAT salesperson remains a mystery to you. Keith McKinney, from New Home Star, dropped by to go Head-to-Head with Kimberly Mackey, along with a lively audience. In this edition, we break down what are the most important attributes that all GREAT salespeople share. We discuss how to hold your team accountable, and what metrics to use. Then we dive into the camps for competitive sales floors vs. shared floors, outsourcing your sales team vs. in-house or even general real estate companies. Then, if that wasn’t enough, we do a BONUS 5-minutes on how to create your outsides sales machine. Honestly, if your business is selling new homes, this video should be required viewing!

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