SOLUTIONS E-Learning

NEW WEBINAR SERIES: 2020 Vision–It’s a Game Changer

Posted on June 3, 2020 by Kimberly Mackey • 0 Comments

*Our first webinar of this series was recorded live on June 12, 2020 at 2 PM ET. Mark your calendar, and be sure to register for our next webinar on July 10, 2020.

REGISTER HERE FOR THE SERIES OR A SINGLE WEBINAR

It isn’t just the rules that have changed; we are playing a completely different game now. Homebuilding started strong in 2020. Sales were up, and inventory was low, then along came COVID-19, a pandemic and uncertainty. We experienced sheltering in place and learned to market and sell with technology.

Now, as we enter the summer months, markets are opening, and we are in a new normal. Our buyers’ focus is on staying safe and healthy, which will continue to impact sales and marketing. The good news is that sales are trending up again, and inventory is still low. This positions new construction homes well against resales, also with historically low inventory.

This webinar series will explore our new normal, and the changes homebuyers are demanding as a result. We will also explore some tried and true sales and marketing methods to see how well they are working post-quarantine. Smart builders are focusing on strategy and creating a whole new playbook to completely “up” their game or even join a different league. We are here to coach you through the skills, technology, and strategy you need to win with 2020 vision.

Join industry experts and head coaches:
Kimberly Mackey, founder and sales & marketing management consultant of New Homes Solutions Consulting
Carol Morgan, founder, and president of Denim Marketing

Each webinar will be the second Friday of each month at 2 PM ET/11 AM PT.
Look for updates on guest speakers and topics. You can register for one or all of them.

On June 12th, we will do a deep dive into Change Management–How do you get your team on board when you need to change direction? On July 10th, we will explore how to Maximize Your Marketing ROI. Other topics will be determined as we move forward. Please feel free to reach out to us to let us know what subjects you would like for us to explore.

Here’s the schedule:

June 12, 2020–2 PM ET/11 AM PT
July 10, 2020–2 PM ET/11 AM PT
August 14, 2020–2 PM ET/11 AM PT
September 11, 2020–2 PM ET/11 AM PT
October 9, 2020–2 PM ET/11 AM PT
November 13, 2020–2 PM ET/11 AM PT
December 11, 2020–2 PM ET/11 AM PT

Whether you are a sales or marketing professional or a home building President or CEO, this webinar series is for you! REGISTER HERE

Share and Enjoy !

Filed Under: COVID-19, Leadership, Marketing, New Homes Marketing, Sales, Sales Management, WEBINARS

How Do You Motivate the Motivators? Pass It On Quarantine Advice.

Posted on May 29, 2020 by Kimberly Mackey • 0 Comments

If you are like me, you are starting to miss your friends and colleagues, and are a bit ZOOMED out. Well, I decided to do something about that, so I reached out to a group of my friends and colleagues who are thought leaders in the home building industry. I asked them to share a… Continue Reading

Filed Under: COVID-19, General, Guest Blog Contributor

Free Webinar: Improving Realtor® Relationships for the Long Haul

Posted on May 12, 2020 by Kimberly Mackey • 0 Comments

This week, we are back with an eighth webinar in a series designed to help sales and marketing teams in the new home industry improve their co-op Realtor relationships during this uncharted crisis. This webinar was recorded live on May 15, 2020, at 1 p.m. EDT. As part of our webinar series, “Selling in a… Continue Reading

Filed Under: Builder Sales, COVID-19, Realtors and Builders, Sales Management, WEBINARS

Free Webinar – Part 7: Selling in a Time of Uncertainty Series – Inspiration and Spring Cleanup

Posted on April 29, 2020 by Kimberly Mackey • 0 Comments

This webinar was recorded live on FRIDAY, MAY 1, 2020 at 1:00 PM EDT/10:00 AM PDT The next one will be on May 15th. You can use the link below to register for it. CLICK HERE TO REGISTER NOW May Day, May Day – No our ship is not sinking, we are hosting our next… Continue Reading

Filed Under: COVID-19, Leadership, Marketing, Sales Management, WEBINARS

FREE WEBINAR Part 6: Selling in a Time of Uncertainty-Pave the Road to Recovery

Posted on April 20, 2020 by Kimberly Mackey • 0 Comments

This webinar was recorded live FRIDAY, APRIL 24, 2020 at 1 PM EDT/10 AM PDT CLICK HERE TO REGISTER FOR THE UPCOMING WEBINAR ON FRIDAY, MAY 1st This week we are back with Part 6 of our webinar series: “Selling in a Time of Uncertainty: Pave a Road To Recovery.” We are going to… Continue Reading

Filed Under: Builder Marketing, Builder Sales, COVID-19, Marketing, New Homes Marketing, Sales Management, WEBINARS

FREE WEBINAR Part 5: Selling in a Time of Uncertainty-Energy, Optimism, Action

Posted on April 15, 2020 by Kimberly Mackey • 0 Comments

Join us next Friday, April 24, 2020, at 1:00 PM EDT/10:00 AM PDT, when our special guest will be Melissa Morman, Client Experience Officer of Builders Digital Experience (BDX). REGISTER HERE FOR NEXT FRIDAY’S WEBINAR Until then, please enjoy the recording of the April 17, 2020 webinar. On April 24, 2020, we continue our journey… Continue Reading

Filed Under: Builder Marketing, Builder Sales, COVID-19, Leadership, Marketing, New Homes Marketing, Realtors and Builders, Sales, Sales Management, WEBINARS

FREE WEBINAR Part 4: Selling in a Time of Uncertainty-Chart Your Course

Posted on April 7, 2020 by Kimberly Mackey • 0 Comments

This webinar was recorded live on FRIDAY, APRIL 10, 2020 at 1:00 PM EDT/10:00 AM PDT Last week, our audience asked us about managing the here and now. The focus was more on getting it right and getting it right for NOW. So, we have prepared a whole new session for you. We are bringing… Continue Reading

Filed Under: Builder Marketing, Builder Sales, COVID-19, Sales, WEBINARS

FREE WEBINAR Part 3: Selling in a Time of Uncertainty-Is This Our ‘New Normal?’

Posted on March 31, 2020 by Kimberly Mackey • 0 Comments

WEBINAR RECORDED LIVE ON FRIDAY, APRIL 3, 2020 at 1:00 PM EDT/10:00 AM PDT With those goals in mind, our topics this week are: Keeping your branding and messaging on point while still encouraging interaction on your social channels Ideas to help rebuild or support your community during the crisis Managing the virtual appointment setting… Continue Reading

Filed Under: Builder Marketing, Builder Sales, COVID-19, Marketing, New Homes Marketing, Sales, Sales Management

Google Loves YouTube–Here’s Why and How. Guest Vlog with Jim Schaefer.

Posted on March 25, 2020 by Jim Schaefer • 0 Comments

Dictionary.com defines Search-engine optimization (SEO) as the methods used to boost the ranking or frequency of a website in results returned by a search engine, in an effort to maximize user traffic to the site. Three takeaways from todays video: “Optimize” your website pages to maximize your Google ranking Use key words/phrases at least 3… Continue Reading

Filed Under: Builder Marketing, Guest Blog Contributor, Marketing, New Homes Marketing

FREE WEBINAR Part 2: Selling in a Time of Uncertainty-Ramping up in a Time of Uncertainty

Posted on March 24, 2020 by Kimberly Mackey • 0 Comments

When: Mar 27, 2020, 01:00 PM Eastern Time (US and Canada) REGISTER HERE FOR THIS WEBINAR (After registering, you will receive a confirmation email containing information about joining the webinar.) With the constantly changing landscape and different protocols from state to state, it’s important that we stay calm, safe, and healthy while still doing what… Continue Reading

Filed Under: Builder Marketing, Builder Sales, COVID-19, Customer Experience Funnel, New Homes Marketing, Sales, Sales Management

COVID-19: Simple Steps Every Builder and On-site Salesperson Can Do Right Now

Posted on March 17, 2020 by Kimberly Mackey • 0 Comments

In summary: Telephone calls and video messages keep the public informed yet allow you to remain personal Relay the measures you are taking to minimize transmission Have a sense of humor Video transcription: Hi everyone, Kimberly Mackey here with New Homes Solutions. I know that SOLUTIONS is normally brought to you twice a month, but… Continue Reading

Filed Under: Builder Sales, Leadership, Sales

Parade of Homes Traffic. You Can Connect.

Posted on March 11, 2020 by Kimberly Mackey • 0 Comments

Three main takeaways from today’s topic and challenge: Think of “looky-loos” as opportunities and not as time wasters Connect with “looky-loos” by asking questions not about homebuying They will remember your geniune interest when they are actually ready to buy Hi everyone, Kimberly Mackey here with New Homes Solutions. Normally, our program for SOLUTIONS is… Continue Reading

Filed Under: Builder Sales, Coaching, Sales

Please Participate in the State of the Home Builder Marketing Report

Posted on March 4, 2020 by Kimberly Mackey • 0 Comments

This year, New Homes Solutions Consulting is partnering with our friends at Builder Funnel to create the most in-depth, State of the Home Builder Marketing Report to date. If you haven’t taken the Home Builder Marketing Survey yet, it is designed to help you discover gaps or additional ideas for your marketing program. It will also… Continue Reading

Filed Under: Builder Marketing, Builder Sales, New Homes Marketing

I Was Wrong! Version 2.0–Building Brokerage Relationships

Posted on February 26, 2020 by Kimberly Mackey • 0 Comments

LINK TO THE ORIGINAL ARTICLE, “I Was Wrong! There, I Said It (And You Might Be Making The Same Mistake)” Three important takeaways to build relationships with the brokerages as a whole instead of the indivual REALTOR®: Educate the brokerages on selling new construction Partner on sponsorships to carve out a niche Incentivize with… Continue Reading

Filed Under: Realtors and Builders, Sales

Marketing vs Sales. Whose Job is it Anyway?

Posted on February 12, 2020 by Kimberly Mackey • 0 Comments

Kimberly Mackey summarizes the valuable topics below from the “Marketing vs Sales-Whose Job is it Anyway?” program with her co-presenters at IBS 2020. Who should make sure you are represented properly on your website? Who should post on social media? Provide marketing content that is relatable – pets and people – rather than just… Continue Reading

Filed Under: As Seen At Builders Show 2020, Marketing, New Homes Marketing, Sales, Sales Management

Mike Lyon Interview: Live from the International Builders Show

Posted on January 28, 2020 by Mike Lyon • 0 Comments

Mike Lyon, the online lead generation expert from DoYouConvert.com, spoke with Kimberly Mackey at IBS 2020 to discuss what’s trending in builder sales this year. Here’s what the duo chatted about in the energetic hallway: The education at IBS is from the best of the best Builders are strengthening their sales teams with coaching… Continue Reading

Filed Under: As Seen At Builders Show 2020, Guest Blog Contributor

Bring The Customer Experience Funnel Workshop to Your Organization

Posted on January 8, 2020 by Kimberly Mackey • 0 Comments

Customer Experience Flyer Download the full flyer above. Are you looking for something your builders want to attend? It may be a little out of the box, meaning that it is a 3-hour Workshop, but those who attend it come away with an armload of information to help them to grow their business and provide… Continue Reading

Filed Under: Sales

Think Like a Customer to Create a Better Customer Experience

Posted on January 8, 2020 by Kimberly Mackey • 0 Comments

TRANSCRIPTION (but put your earbuds on, you will enjoy the video much more than just reading below): Once again, this year I was honored to be included with the best thought-leaders of our industry when our friends at LassoCRM created “Top New Home Sales Tips for 2020.” I have been contributing to this phenomenal tradition… Continue Reading

Filed Under: Customer Experience Funnel

How Do Your Sales Skills Measure Up? Guest Vlog with Leah Turner from Melinda Brody & Company

Posted on December 17, 2019 by Leah Turner • 0 Comments

TRANSCRIPTION: The results are in of the 2018 benchmark study! Hi there, I’m Leah Turner, Sales Coach, and Trainer with Belinda Brody and Company. Every year we put together a benchmark study that we share with our clients. What we do is we take all the data from the year and compile it to come… Continue Reading

Filed Under: Builder Sales, Guest Blog Contributor, Sales Management

Finish the Year Strong

Posted on December 3, 2019 by Kimberly Mackey • 0 Comments

Recently, I was honored to be invited back to the New Construction Marketing Podcast, hosted by Anya Chrisanthon. The topic is timely as we finish out 2019. If you aren’t familiar with the New Construction Marketing Podcast, I encourage you to check it out. Anya has an incredible line-up of guests, from CEO’s of major… Continue Reading

Filed Under: Coaching, Realtors and Builders, Sales