Category Archives: New Homes Marketing

Sales and Marketing Power Hour Crossover Event: Sales or Marketing Whose Job Is It Anyway? (Part 2)

Sales and Marketing Power Hour Crossover Event: Sales or Marketing Whose Job Is It Anyway? (Part 2)

Buckle up because we’re diving into some game-changing insights from the big crossover event between The Sales & Marketing Power Hour with hosts Kimberly Mackey from New Homes Solutions Consulting and Carol Morgan from Denim Marketing and The Home Builder’s Digital Marketing Podcast hosted by Greg Bray from Blue Tangerine and Kevin Weitzel from Outhouse. When these two award-winning programs join forces, you know it’s gonna be good!

But first, if you missed Part 1, please visit https://buildermarketingpodcast.com and look for Episode 219. You can also find it wherever you get your podcasts. Also, when you listen, make sure to take note of what makes Kevin go “really freaking fast!” and how many kids Greg Bray has (spoiler alert—it’s a lot!) The word of the day was “nimble.” We also discussed how builders should aspire to become like Harley Davidson in their marketing efforts. How many people walk around with your logo as permanent ink on their body? Even if it isn’t literally taking this far, we discuss how you might get there in spirit anyway. Check it out and let us know what you think.

Teamwork Makes the Dream Work

Our panel couldn’t stress enough how vital collaboration and planning are between sales and marketing. They pointed out that understanding what buyers want, pricing correctly, and positioning products right are the magic ingredients for turning prospects into happy homeowners. The big takeaway? Sales and marketing aren’t separate silos—they’re two sides of the same coin.

Tackling the Tough Stuff

Now, let’s discuss some of the hurdles. One hot topic was developers’ holding back pricing information. Keeping prices under wraps can trip up the whole process later. The solution? Be transparent and upfront about pricing to build trust with buyers from the get-go. Another pain point is when there’s a disconnect between what marketing promises and what sales deliver. Misalignment here can lead to confused and disappointed buyers. Regular team check-ins can help keep everyone on the same page and ensure the message is consistent. Action-Packed Takeaways Our experts didn’t just talk theory—they gave us some solid action items:

  • Follow-up Meetings: Make it a habit to review customer survey results and plan improvements regularly.
  • Inclusive Meetings: Get your sales reps into those marketing meetings. Monthly or biweekly check-ins can make a world of difference.
  • Digital Tools: Use those CRM systems and interactive floor plans to enhance the buying experience.
  • Clear Vision: Make sure everyone in the company knows the vision and their role in it. Cohesive teams create happy customers.
  • Share the Love: Post those glowing customer reviews on social media to boost your brand’s credibility.

Best Practices for a Winning Team Here are some best practices from our pros:

  • Stay Proactive: Sales teams should take the lead, not just react to situations.
  • Dig into CRM data for insights that can guide your strategy.
  • Get Creative: Marketing should be fun and engaging. Think outside the box—like naming new floor plans after historical figures to add a unique twist.
  • Keep the Website Fresh: Regular updates and feedback can keep your website user-friendly and effective.
  • Strong Branding: Build a loyal following with creative campaigns. Think Harley Davidson levels of brand loyalty! Common Pitfalls and How to Avoid Them

Our panel also tackled some common industry issues:

Signage: Launching a new community? Don’t skimp on signage. Creative solutions like visible-from-a-distance tethered balloons can attract potential buyers even in restricted areas.

No Pressure: Sales associates don’t push for positive reviews. Genuine service and good relationships naturally lead to positive feedback.

The Power of Customer Feedback Customer feedback is gold. Regular surveys and action-based feedback can enhance the customer experience.

Consistency is key—ensure marketing, sales, and construction are all aligned to provide a seamless journey for your buyers. Third-party rating services can offer valuable insights, and sharing these results with your team can drive continuous improvement.

Wrapping It Up The bottom line? To succeed in new home sales and marketing, sales AND marketing must be best buddies. Open communication and a commitment to continuous improvement can bridge the gap and lead to a more cohesive strategy. We can better meet buyer needs and expectations in this ever-evolving market by working together. So there you have it—collaborate, innovate, and keep improving. With these tips from the industry’s best, you’re on your way to making your business thrive.

Share and Enjoy !

Sales and Marketing Power Hour: Shaping Your Brand Voice

Sales and Marketing Power Hour: Shaping Your Brand Voice

This edition of the Sales and Marketing Power Hour was an engaging session led by hosts Carol Morgan with Denim Marketing and Kimberly Mackey with New Homes Solutions Consulting, focusing on the critical aspects of branding and its impact on sales. Taylor Humphrey, the Director of Sales and Marketing for Pacesetter Homes in Dallas Texas,Continue Reading

Sales and Marketing Power Hour: So, You Got a Lead, Now What?

Sales and Marketing Power Hour: So, You Got a Lead, Now What?

Today’s consumers are well-informed. To attract the right leads, we dive deep into the mindset of the modern homebuyer and explore ways to resonate with them. This entails leveraging effective marketing strategies, including targeted ads and SEO to reach target audiences. You will see proven techniques to generate high-quality leads consistently. Learn how to buildContinue Reading

Sales and Marketing Power Hour-Making Movie Stars Out of Your Camera Shy Team

Sales and Marketing Power Hour-Making Movie Stars Out of Your Camera Shy Team

Industry gurus have preached the power of video for years and 2020 brought the importance of videos even further to the forefront, yet your team is still struggling to produce them. It is understandable. Perhaps it is rooted in fear, perhaps it is laziness, perhaps it is a lack of understanding. Whatever it is, nowContinue Reading

Head-to-Head with Bassam Salem-Making Artificial Intelligence Sexy and Personal

Head-to-Head with Bassam Salem-Making Artificial Intelligence Sexy and Personal

(If you would like to read the discussion between Kimberly and Bassam, the video transcription is at the bottom of the page.) Are you terrified that technology will replace you? Is it all happening so fast that you can’t wrap your head around it? How do you fit in? Artificial INTELLIGENCE is SMART! On thisContinue Reading

Head-to-Head: FUTURE VISION with Meredith Oliver

Head-to-Head: FUTURE VISION with Meredith Oliver

(If you would like to read the discussion between Kimberly and Meredith, the video transcription is at the bottom of the page.) You know you are in for a great time and a lot of FANtasitc information when Meredith Oliver stops in to help us prepare for 2022. We discuss everything from what event planningContinue Reading

Sales and Marketing Power Hour: A Buy Now Button Coming to a Website Near You

Sales and Marketing Power Hour: A Buy Now Button Coming to a Website Near You

A Buy Now Button Coming to a Website Near You was recorded live on April 16, 2021. Please join us LIVE for the next Power Hour on May 21, 2021. REGISTER HERE Can buying a home today really be as simple as pressing a button? During the next edition of the Sales & Marketing PowerContinue Reading

Sales and Marketing Power Hour: Are Chatbots and Automation Taking Over the World?

Sales and Marketing Power Hour: Are Chatbots and Automation Taking Over the World?

Kimberly Mackey of New Homes Solutions Consulting and Carol Morgan of Denim Marketing kicked off 2021 with Sales & Marketing Power Hour, a fresh, new webinar series that continues the momentum of the 2020 Vision: It’s a Game Changer webinar series.  Hosted once a month on Fridays at noon E.T., Sales & Marketing Power Hour promises to powerContinue Reading

New Webinar Series Announced: The Sales and Marketing Power Hour

New Webinar Series Announced: The Sales and Marketing Power Hour

UPDATE: This webinar was recorded LIVE on January 22, 2021 with our special guest, Tammie Smoot, from the The BDX. Who better to ask about engaging your online leads?  If you missed it, please enjoy the recording here, and be sure to register below to join the rest of the webinars in the series.  Continue Reading

2020 Vision Webinar: Top New Home Sales and Marketing Tips for 2021

2020 Vision Webinar: Top New Home Sales and Marketing Tips for 2021

RECORDED LIVE, December 11, 2020 2020 has definitely been a year for the record books. We have enjoyed spending time with you every month to help you to navigate this extraordinary year. Now, as we come to our last 2020 Vision Webinar of the series, we wanted to wrap it all up in a BIGContinue Reading

Mackey is the Featured Guest on the Digital Marketing Podcast

Mackey is the Featured Guest on the Digital Marketing Podcast

Join hosts Greg Bray, President of Blue Tangerine and Kevin Weitzel, VP of Business Development and Sales at Outhouse with featured guest this week, Kimberly Mackey, the founder of New Homes Solutions. They discuss multiple ways to improve your customer’s buying experience, such as improving processes and technology. Kimberly is full of energy and herContinue Reading

2020 Vision: It’s a Game Changer Webinar Series Continues with 2021 Planning, Budgeting, and Goal Setting

2020 Vision: It’s a Game Changer Webinar Series Continues with 2021 Planning, Budgeting, and Goal Setting

*This webinar was recorded live on November 13, 2020 at 2 PM ET. Please join us for our next webinar on December 11, 2020 at 2 PM ET, when we will take a deep dive into the long awaited Lasso 2021 predictions for Marketing, Sales and the Overall Industry/Economic Outlook. Find out what’s hot andContinue Reading

NEW WEBINAR SERIES: 2020 Vision–It’s a Game Changer

NEW WEBINAR SERIES: 2020 Vision–It’s a Game Changer

*Our first webinar of this series was recorded live on June 12, 2020 at 2 PM ET.  Mark your calendar, and be sure to register for our next webinar on July 10, 2020. REGISTER HERE FOR THE SERIES OR A SINGLE WEBINAR It isn’t just the rules that have changed; we are playing a completelyContinue Reading

FREE WEBINAR Part 6: Selling in a Time of Uncertainty-Pave the Road to Recovery

FREE WEBINAR Part 6: Selling in a Time of Uncertainty-Pave the Road to Recovery

This webinar was recorded live FRIDAY, APRIL 24, 2020 at 1 PM EDT/10 AM PDT CLICK HERE TO REGISTER FOR THE UPCOMING WEBINAR ON FRIDAY, MAY 1st   This week we are back with Part 6 of our webinar series: “Selling in a Time of Uncertainty: Pave a Road To Recovery.” We are going toContinue Reading

FREE WEBINAR Part 5: Selling in a Time of Uncertainty-Energy, Optimism, Action

Join us next Friday, April 24, 2020, at 1:00 PM EDT/10:00 AM PDT, when our special guest will be Melissa Morman, Client Experience Officer of Builders Digital Experience (BDX). REGISTER HERE FOR NEXT FRIDAY’S WEBINAR Until then, please enjoy the recording of the April 17, 2020 webinar. On April 24, 2020, we continue our journeyContinue Reading

FREE WEBINAR Part 3: Selling in a Time of Uncertainty-Is This Our ‘New Normal?’

FREE WEBINAR Part 3: Selling in a Time of Uncertainty-Is This Our ‘New Normal?’

WEBINAR RECORDED LIVE ON FRIDAY, APRIL 3, 2020 at 1:00 PM EDT/10:00 AM PDT With those goals in mind, our topics this week are: Keeping your branding and messaging on point while still encouraging interaction on your social channels Ideas to help rebuild or support your community during the crisis Managing the virtual appointment settingContinue Reading

Google Loves YouTube–Here’s Why and How. Guest Vlog with Jim Schaefer.

Google Loves YouTube–Here’s Why and How. Guest Vlog with Jim Schaefer.

Dictionary.com defines Search-engine optimization (SEO) as the methods used to boost the ranking or frequency of a website in results returned by a search engine, in an effort to maximize user traffic to the site. Three takeaways from todays video: “Optimize” your website pages to maximize your Google ranking Use key words/phrases at least 3Continue Reading

FREE WEBINAR Part 2: Selling in a Time of Uncertainty-Ramping up in a Time of Uncertainty

FREE WEBINAR Part 2: Selling in a Time of Uncertainty-Ramping up in a Time of Uncertainty

When: Mar 27, 2020, 01:00 PM Eastern Time (US and Canada) REGISTER HERE FOR THIS WEBINAR (After registering, you will receive a confirmation email containing information about joining the webinar.) With the constantly changing landscape and different protocols from state to state, it’s important that we stay calm, safe, and healthy while still doing whatContinue Reading

Please Participate in the State of the Home Builder Marketing Report

Please Participate in the State of the Home Builder Marketing Report

This year, New Homes Solutions Consulting is partnering with our friends at Builder Funnel to create the most in-depth, State of the Home Builder Marketing Report to date. If you haven’t taken the Home Builder Marketing Survey yet, it is designed to help you discover gaps or additional ideas for your marketing program. It will alsoContinue Reading

Marketing vs Sales. Whose Job is it Anyway?

Marketing vs Sales. Whose Job is it Anyway?

  Kimberly Mackey summarizes the valuable topics below from the “Marketing vs Sales-Whose Job is it Anyway?” program with her co-presenters at IBS 2020. Who should make sure you are represented properly on your website? Who should post on social media? Provide marketing content that is relatable – pets and people – rather than justContinue Reading