Category Archives: Sales

Sales and Marketing Power Hour with Kevin Oakley: Are You Measuring the Right Stuff?

Sales and Marketing Power Hour with Kevin Oakley: Are You Measuring the Right Stuff?

You hear it all the time. Homebuilding is a numbers game, but what numbers and what do they mean? Kevin Oakley, from Do You Convert stops by The Sales and Marketing Power Hour to help hosts, Carol Morgan from Denim Marketing and Kimberly Mackey from New Homes Solutions Consulting break it all down for you.

We dive into marketing metrics, which ones are important and how you can predict what will happen with appointments, traffic, and what you should do to “bridge the gap.” Then, we look at Scorecards, and Pipelines, the numbers you should measure for sales accountability to predict your sales pace for at least the next 90 days.

Stop worrying about the market and focus on consistently doing the right things over and over to produce predictable results.

 

Share and Enjoy !

Head-to-Head with Roland Nairnsey: Avoiding Market Whiplash

Head-to-Head with Roland Nairnsey: Avoiding Market Whiplash

(If you wouild like to read the discussion between Kimberly and Roland, the video transcription at the bottom of the page.) Are you starting to experience Market Whiplash? Listen in, as Roland Nairnsey, from New Home Sales Plus and Kimberly Mackey go Head-to-Head. We will dive in HEADfirst into what you can do, right now,Continue Reading

Get Traction with Kimberly Mackey

Get Traction with Kimberly Mackey

Click HERE to listen to the ANewGo Podcast Kimberly Mackey of New Homes Solutions is on the Podcast, A New Go of New Home Sales! with John and Anya, this week to talk about current market temperature, salespeoples’ state of mind and how to measure the right metrics for predictable sales. So let’s get someContinue Reading

Head-to-Head: Take 2–The Top 10 NEW Mistakes Salespeople Make with Leah Turner

Head-to-Head: Take 2–The Top 10 NEW Mistakes Salespeople Make with Leah Turner

(If you wouild like to read the discussion between Kimberly and Leah, the video transcription at the bottom of the page.) It is always better to learn from the mistakes of others. For the second year in a row, Leah Turner, from Melinda Brody & Company Mystery Shopping stops by to share with Kimberly MackeyContinue Reading

Selling Homes Predictably with Kimberly Mackey, Guest Speaker

Selling Homes Predictably with Kimberly Mackey, Guest Speaker

          Click here to listen to the podcast (47:41) on DoYouConvert.com Recently, Kimberly Mackey sat down with Kevin Oakley, the Managing Partner of Do You Convert  on the award-winning, Market Proof Marketing Podcast. They discuss a multitude of topics, including why builders can’t move forward to improve their sales numbers until theyContinue Reading

Head-to-Head with Bassam Salem-Making Artificial Intelligence Sexy and Personal

Head-to-Head with Bassam Salem-Making Artificial Intelligence Sexy and Personal

  Are you terrified that technology will replace you? Is it all happening so fast that you can’t wrap your head around it? How do you fit in? Artificial INTELLIGENCE is SMART! On this edition of H2H, I was joined by Bassam Salem. Bassam is the Founder and AI Pioneer, #tedtalk giving, and fabulous story-tellingContinue Reading

Head-to-Head: Build Your Sales Force Inside and Out

Head-to-Head: Build Your Sales Force Inside and Out

(If you wouild like to read the discussion between Kimberly and Keith, the video transcription at the bottom of the page.) If you are like most homebuilders, the anatomy of a GREAT salesperson remains a mystery to you. Keith McKinney, from New Home Star, dropped by to go Head-to-Head with Kimberly Mackey, along with aContinue Reading

Sales and Marketing Power Hour: Diversity, Equity and Inclusion

Sales and Marketing Power Hour: Diversity, Equity and Inclusion

Ghandi told us to “be the change we want to see in the world.” The conversation must start somewhere about what our company and industry cultures attract for future growth, competitiveness, and better service our surrounding markets. In this episode of the Sales & Marketing Power Hour, we reached out to two industry experts, TeresaContinue Reading

Head-to-Head: FUTURE VISION with Meredith Oliver

Head-to-Head: FUTURE VISION with Meredith Oliver

You know you are in for a great time and a lot of FANtasitc information when Meredith Oliver stops in to help us prepare for 2022. We discuss everything from what event planning in 2022 looks like, what sales skills we need to “de-rustify” or in some cases, teach for the first time, iBuyer programs,Continue Reading

Head-to-Head with Jeff Shore: Through the Buyer’s Eyes

Head-to-Head with Jeff Shore: Through the Buyer’s Eyes

(If you wouild like to read the discussion between Kimberly and Jeff, the video transcription at the bottom of the page.) What fun Jeff Shore and Kimberly Mackey had taking a deep dive into looking at the homebuying process “Through the Buyer’s Eyes.” You’ve heard it again and again, but homebuying is about relationships andContinue Reading

Head to Head: How An Abundance Mentality Can Restore Order to Your World

Head to Head: How An Abundance Mentality Can Restore Order to Your World

On September 14, 2021, our good friend Leah Fellows, from Blue Gypsy, Inc., stopped by to discuss how having an abundance mentality can restore order to your world. If you feel stressed or overwhelmed, perhaps just tired, this is the one for you. Learn how a few small steps can have a huge impact toContinue Reading

Head-to-Head: The Top 10 Mistakes Most Salespeople Make

Head-to-Head: The Top 10 Mistakes Most Salespeople Make

“THE TOP TEN MISTAKES MOST SALESPEOPLE MAKE.” What happens when two long-time friends and travel buddies go Head-to-Head? Will the friendship survive? 😉 LOL! I am happy to report that it did. We cover some of the crazy things we have seen and done in new home sales and, of course, give our TOP 10Continue Reading

Head-to-Head: The Enneagram Enigma with Quint Lears and Kimberly Mackey

Head-to-Head: The Enneagram Enigma with Quint Lears and Kimberly Mackey

  Do you ever feel like you are not being heard? Do you feel like you have to say the same thing over and over to your buyers? Perhaps, it is nothing more than two personality styles who communicate and hear things in very different ways? Listen in to this recording where Kimberly Mackey wentContinue Reading

Head-to-Head with Roland Nairnsey: Engaging Anxious Buyers in Today’s Hot Market

Head-to-Head with Roland Nairnsey: Engaging Anxious Buyers in Today’s Hot Market

  On April 13, 2021, Kimberly Mackey went Head-to-Head with Roland Nairnsey, from New Homes Sales Plus. Buyers are getting extremely anxious with all the bidding wars, rising prices, product shortages, lotteries, VIP lists, highest and best offers, and on an on. With all the headlines about limited availability why don’t these buyers understand whatContinue Reading

Building Perspective Podcast: Looking Forward with Kimberly Mackey

Building Perspective Podcast: Looking Forward with Kimberly Mackey

Recently, Kimberly Mackey was honored to be the featured guest on the Building Perspective Podcast. we spoke about how to get involved in the homebuilders association to give back to our industry, how to manage yourself and others using PRO-active and RE-active time, and even managing your building business during all the chaos and withContinue Reading

Head to Head with Kimberly Mackey and Chris Hartley: Sales Throttling & Managing the Sales Pace

Head to Head with Kimberly Mackey and Chris Hartley: Sales Throttling & Managing the Sales Pace

(If you would like to read the discussion between Kimberly and Chris, the video transcription is at the bottom of this page.) HEAD to HEAD is now a thing! What kind of thing, you ask? Well, it is something in between a podcast and a webinar, and you are invited to attend one or allContinue Reading

Sales and Marketing Power Hour: Are Chatbots and Automation Taking Over the World?

Sales and Marketing Power Hour: Are Chatbots and Automation Taking Over the World?

Kimberly Mackey of New Homes Solutions Consulting and Carol Morgan of Denim Marketing kicked off 2021 with Sales & Marketing Power Hour, a fresh, new webinar series that continues the momentum of the 2020 Vision: It’s a Game Changer webinar series.  Hosted once a month on Fridays at noon E.T., Sales & Marketing Power Hour promises to powerContinue Reading

New Webinar Series Announced: The Sales and Marketing Power Hour

New Webinar Series Announced: The Sales and Marketing Power Hour

UPDATE: This webinar was recorded LIVE on January 22, 2021 with our special guest, Tammie Smoot, from the The BDX. Who better to ask about engaging your online leads?  If you missed it, please enjoy the recording here, and be sure to register below to join the rest of the webinars in the series.  Continue Reading

2020 Vision Webinar: Top New Home Sales and Marketing Tips for 2021

2020 Vision Webinar: Top New Home Sales and Marketing Tips for 2021

RECORDED LIVE, December 11, 2020 2020 has definitely been a year for the record books. We have enjoyed spending time with you every month to help you to navigate this extraordinary year. Now, as we come to our last 2020 Vision Webinar of the series, we wanted to wrap it all up in a BIGContinue Reading

Head to Head! Myers Barnes & Kimberly Mackey

Head to Head! Myers Barnes & Kimberly Mackey

Head to Head was recorded live on December 15, 2020. If you missed it, please enjoy this replay and stay tuned for more Head to Head programs in 2021. So much has changed in new home sales this year, or has it? Join Myers Barnes and Kimberly Mackey as we go head to head inContinue Reading