Head-to-Head with Kimberly Mackey & Roland Nairnsey
Episode Title: “Slowing Traffic? Now What? How to Keep Selling Now”
Is traffic dragging? Is your model a little quieter than you would like? You’re not alone—but let’s be honest, we don’t have the luxury of waiting this thing out. In this jam-packed episode of Head-to-Head, I sat down with my good friend, Roland Nairnsey of New Home Sales Plus, to discuss how to keep selling when it feels like the market has hit the brakes.
And we didn’t just talk about it—we brought the heat with a Top 10 list of things you can do right now to drive your own success. Not next quarter. Not when rates drop. Not when traffic magically improves. Right now.
Let’s get to it. Here’s what’s working (be sure to watch the video for the skinny and details on any of these ideas):
✅ Top 10 Things Sales Pros Can Do NOW:
- Realtor Outreach—with a Twist: Stop calling and begging or telling them about your 3/2/2. Relationships shouldn’t be transactional; they should be collaborative. Some suggestions we discussed were for you to be their videographer. Give them the tools to sell your homes—and make it fun while you’re at it.
- Feature Realtors Publicly: Shout out a “Realtor of the Month” on social. It’s simple, shareable, and it makes people feel seen, which, let’s face it, we all love.
- Consistency is Key: Monthly breakfasts. Regular visits. Friendly touches that build trust. You don’t have to have the whole office out; one-on-one is how you build relationships. If you’re not in front of them, someone else is.
- First-Time Buyer & Hometown Hero Seminars: You’re not just selling homes—you’re guiding folks through fear. Show them the path and they’ll follow. We give you lots of ideas on how to create seminars to attract buyers. These work!
- Lean on Your Partners: Lenders, credit repair experts, insurance folks—pull them in. They want to help, and it makes you look like the local pro you are. They can be a source of leads or help with any of the above. They can also help you with those seminars we mentioned in #4.
- Get in the Community: One builder turned a single sheriff’s office seminar into a full-county partnership. She didn’t stop there; she turned one relationship with the local school into a full-blown PTA partnership. That’s grassroots done right.
- Stop the Snooze Scroll: Nobody wants another “just listed” post. Be real. Be human. Be interesting.
- Whisper Tours, Dog Cam, Hide-and-Seek in the Model: If it makes someone stop scrolling and smile, you’re on the right track. Let your personality shine.
- Sales + Marketing = Magic: Stop treating them like separate departments. Collaborate. When we work together, we win together.
- Don’t Just Post—Start Conversations: Reels. Stories. Short videos with heart. Show your face. Show your passion. Show what makes you different.
And let’s not forget mindset. Desperation might feel scary, but it can be a gift—it sharpens your focus and drives you to take action. Complacency? That’s the real threat. ACTIVITY CREATES ACTIVITY!
This episode isn’t fluff. It’s a rally cry for every sales pro, marketer, and builder leader who knows they were built for more than just riding the wave of an easy market. You want predictable, profitable sales? Then roll up those sleeves and let’s go to work.
P.S. Here is the link to Roland’s blog post and white paper he mentioned: https://www.newhomesalesplus.com/blog/you-had-better-work-it-out-before-it-becomes-a-workout-102
So grab that second cup of coffee, a couple of pens, and maybe a croissant (hey, you earned it), and let’s dive in. The market might be cooling, but that doesn’t mean your sales have to.
Don’t forget to like, comment, and subscribe—and if you know someone who needs a little kickstart, send this their way. Sharing is caring.
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