You hear it all the time. Homebuilding is a numbers game, but what numbers and what do they mean? Kevin Oakley, from Do You Convert stops by The Sales and Marketing Power Hour to help hosts, Carol Morgan from Denim Marketing and Kimberly Mackey from New Homes Solutions Consulting break it all down for you.
We dive into marketing metrics, which ones are important and how you can predict what will happen with appointments, traffic, and what you should do to “bridge the gap.” Then, we look at Scorecards, and Pipelines, the numbers you should measure for sales accountability to predict your sales pace for at least the next 90 days.
Stop worrying about the market and focus on consistently doing the right things over and over to produce predictable results.