Category Archives: Guest Blog Contributor

Google Loves YouTube–Here’s Why and How. Guest Vlog with Jim Schaefer.

Google Loves YouTube–Here’s Why and How. Guest Vlog with Jim Schaefer.

Dictionary.com defines Search-engine optimization (SEO) as the methods used to boost the ranking or frequency of a website in results returned by a search engine, in an effort to maximize user traffic to the site.

Three takeaways from todays video:

  • “Optimize” your website pages to maximize your Google ranking
  • Use key words/phrases at least 3 times on your pages
  • Google shows YouTube videos in search results

Video Transcription:

In this video, I’m going to show you how to use video to increase your website’s search engine results. Hi, I’m Jimmy Schafer, President of Real Marketing and Productions, Digital Marketing Consultant, and this month’s guest vlogger for Kimberly Mackey, so thank you Kimberly.

Many of you are already using video in your marketing. You may be doing some email marketing with video which increases the open rate by six percent. You may be doing some explainer videos, community videos. But did you know that you can use that video embedded in the page to increase your search results, and be found more often? By doing some of these techniques, you could increase the traffic to your website, therefore increasing the number of people in the door. That’s right. By embedding video on your pages, you can show up higher for certain keywords in the search engine results specifically on Google. Let me tell you why. Google owns YouTube, and they love to cross-promote the platforms, so Google loves to show YouTube videos in the search results. If you have a video on your page, Forrester (a market research company) says you are 53 times more likely to show up on the first page of Google.

Let me tell you how to do that. Number one. First, you have to decide which pages you want to show up on Google. Is it the community page? The home page? The About Us page? Two. You have to decide which keywords are going to be relevant for those pages. If it’s a community page, it could be new homes in Carrollwood, or new homes wherever that community is or custom builder in wherever that is. Number three. Produce the video. The great news here is they can be any kind of video. They can be community videos with aerials and walkthroughs. They can be testimonial videos. They can be explainer videos. They can be how you build a house better than your competitor video, but you must include the keywords at least three times. In the beginning, middle and end, and include those keywords in the script. A lot of builders are just doing music with a flyover, but no, you have to have a script to be found and put this SEO to take place and to be ranked on YouTube, as well as on Google for your page. Step number four. Optimize the video and the page. Make sure that your script has the keyword in it at the beginning, middle and end. Upload it to YouTube. Make sure that the title has that keyword at the beginning of the title and in the description and the hashtags, Make sure the page is titled with that keyword. Make sure that copy has that keyword in it several times throughout the page and similar keywords. Don’t keyword stuff, just write it, but Google can understand what other words should be in that paragraph, similar to those keywords. Change the image alt tags to those keywords and the image names to those keywords. Now you have an optimized video and an optimized page. Step number five is to embed that video on the page. That’s pretty simple. Usually, if you have a WordPress website, it’s just a matter of getting that embed code and putting it in a certain place on your WordPress website.

The last step is to make sure that you promote that page. You can promote it on all your social media sites. You can send it to bloggers or REALTORS ®, but make sure you send them the whole page link, not just the video because you want them to promote, the page and not the video. Google spiders will see that you have an optimized page with these keywords and the text, the alt tags, and the video which is also ranking on YouTube for those same keywords. They’re going to start to lift that page, and you’re going to show up more for those keywords. A lot of builders are not doing this, so you start doing it, you could get a jumpstart on getting that traffic for those neighborhoods. YouTube is also the second-largest search engine in the world so that video alone is going to help your community.

If you have any questions or need help, click the link below. You can contact me, Jim Schafer, at RealReachMarketing.com. Thanks again Kimberly Mackey for giving me this opportunity to guest vlog.

 

Jim is an expert in the field of search engine optimization and search engine marketing for home builders. Jim’s 12 years of experience at Move.com and Builders Digital Experience combined with his 5 years with RealReach Marketing developed his understanding and knowledge of how a home builder and/or developer needs to reach their market and track a positive return on the investment.

Jim is a Certified Online Marketing Professional, Certified Sales Professional and is a past President and Life Director of the Tampa Bay Building Association Sales and Marketing Council. He currently holds a position on the board of trustees for the Florida State Sales and Marketing Council. Jim is also constantly learning and keeping up with changing market trends with online classes and seminars.

RealReachMarketing.com

Mike Lyon Interview: Live from the International Builders Show

Mike Lyon Interview: Live from the International Builders Show

  Mike Lyon, the online lead generation expert from DoYouConvert.com, spoke with Kimberly Mackey at IBS 2020 to discuss what’s trending in builder sales this year. Here’s what the duo chatted about in the energetic hallway: The education at IBS is from the best of the best Builders are strengthening their sales teams with coachingContinue Reading

How Do Your Sales Skills Measure Up? Guest Vlog with Leah Turner from Melinda Brody & Company

How Do Your Sales Skills Measure Up? Guest Vlog with Leah Turner from Melinda Brody & Company

TRANSCRIPTION: The results are in of the 2018 benchmark study! Hi there, I’m Leah Turner, Sales Coach, and Trainer with Belinda Brody and Company. Every year we put together a benchmark study that we share with our clients. What we do is we take all the data from the year and compile it to comeContinue Reading

Using LinkedIn to Grow Your Sales with Guest Vlogger, Adam Van Bavel of O’Neil Interactive

Using LinkedIn to Grow Your Sales with Guest Vlogger, Adam Van Bavel of O’Neil Interactive

Grab those earbuds and click the video above to take you to the full playlist.  The following transcript is from the abridged version of this video, not the full playlist. The information provided by Adam was so good, we decided to offer it as a full training session, broken down into 2 videos for yourContinue Reading

The Secrets to Converting Leads Who Aren’t Ready to Buy Today–Spencer Powell, from Builder Funnel Radio is our Guest Vlogger

The Secrets to Converting Leads Who Aren’t Ready to Buy Today–Spencer Powell, from Builder Funnel Radio is our Guest Vlogger

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Guest Vlogger: John Palumbo on Unlocking Your Personal Charisma

Guest Vlogger: John Palumbo on Unlocking Your Personal Charisma

TRANSCRIPT: This week I am going to share some insights with you on charisma, and what you can do to unlock your personal charisma. You know, that state of mind – that attitude, if you would – that helps you influence and persuade people. That’s really what charisma is about; Your ability to influence andContinue Reading

Understanding Buyer Motivations in the Active Adult Lifestyle Demographic

Understanding Buyer Motivations in the Active Adult Lifestyle Demographic

TRANSCRIPT (Note: This is a PowerPoint presentation with audio and is understood best when viewed in the video format above): Hello, my name is Ben Keal, and I am the Director of Sales and Operations for PCR. PCR is also known as PrivateCommunities.com. We have been around since 1996 helping generate real estate leads andContinue Reading

Effortless Follow-up with Anya Chrisanthon

Effortless Follow-up with Anya Chrisanthon

TRANSCRIPTION: Riches are in the follow-up. Follow-up is really what separates professionals from wannabes. So, here are three things that you need to know about follow up. Number one, it must be automated. If you don’t have a system in place, no matter how disciplined you are, it’s very difficult to keep it up longContinue Reading

As Seen at IBS75: Meredith Oliver Presents, “Fact or Fiction: Digital Marketing Myths Busted”

As Seen at IBS75: Meredith Oliver Presents, “Fact or Fiction: Digital Marketing Myths Busted”

In this video, Guest Vlogger, Meredith Oliver, “busts” Myth #1 wide open: Websites can be beautiful or functional but they can’t be both. Hey there Kimberly, Meredith here. Thank you so much for the opportunity to contribute to your blog. I really appreciate the invitation, and I’m happy to do it. You’ve been so graciousContinue Reading

As Seen at IBS75: When Doing Follow-up, should you call, text, or email?

As Seen at IBS75: When Doing Follow-up, should you call, text, or email?

TRANSCRIPTION:  Hey, I’m Carol Morgan coming to you from Denim Marketing as part of Kimberly Mackey’s IBS 75th Anniversary Special, and I’m here to talk to you about Netiquette. The class I presented at IBS was Netiquette 3.0. Netiquette is where etiquette meets the internet. You all know etiquette used to be kind of easy;Continue Reading

As Seen at IBS75: Text Vs Email: Chat Bots For the Win

As Seen at IBS75: Text Vs Email: Chat Bots For the Win

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Mystery Solved: Social Media That Drives Walk-in Traffic

Mystery Solved: Social Media That Drives Walk-in Traffic

Hey everybody, Kevin Oakley from DoYouConvert.com here thanks to Kimberly Mackey and New Homes Solutions Consulting to talk to you about my session at the Builder Show that I gave at Sales Central called Mystery Solved: Social Media That Drives Walk-In Traffic. Here we go! We only have a few minutes to cover a lot.Continue Reading

Professional Associations Foster Networking, Personal Relationships and Successful Companies

Professional Associations Foster Networking, Personal Relationships and Successful Companies

Our builders’ associations are the very best resource for networking, growing our business and establishing personal relationships within the professional building community. Through these organizations, industry experts and specialists create, share and maintain core values that result in the best possible results for your business growth and community success. Through perseverance, networking, personal relationships andContinue Reading

Guest Blogger, Erica Lockwood: Challenge…Accepted

Guest Blogger, Erica Lockwood: Challenge…Accepted

Challenge… Accepted Let’s face it, life is bursting with a variety of challenges. As the old saying goes – you win some, you lose some. They come in all shapes and sizes and show up during various times of our personal and professional lives. As a left-handed young girl, I thought a gigantic challenge wasContinue Reading

Guest Vlogger, Russ Laggan Asks: Are You Milking the Cow or Creating a Cash Cow?

Guest Vlogger, Russ Laggan Asks: Are You Milking the Cow or Creating a Cash Cow?

VIDEO TRANSCRIPT:  I know what you are thinking right now. What the heck did Russ just say? Yes, I did! Those who know me well know that the sillier the thing I start out with, usually the more powerful the point that’s going to be made, so stick with me. Get your toes off theContinue Reading

Guest Vlog: 5 Levels of the Sales Presentation

Guest Vlog: 5 Levels of the Sales Presentation

Transcription (*you can read it here, but we highly recommend that you watch this video as much of what Quint shares comes through non-verbally):  Hey everybody, Quint Lears at NewHomeSales.com. I am so excited to be featured here on New Homes Solutions. Kimberly, thank you for having me on the program. By the way, whenContinue Reading

Guest Vlog:  How To Use Pinterest To Sell More Homes

Guest Vlog: How To Use Pinterest To Sell More Homes

(Video contains subtitles) Hi, everyone. My name is Anya Chrisanthon, and I’m the host of the New Construction Marketing Podcast. Let me ask you a quick question. Have you used Pinterest? No, I don’t mean to get outfit ideas or recipes, although that’s all good. I mean, have you used Pinterest to help you sellContinue Reading