Category Archives: Guest Blog Contributor

2020 Vision: It’s a Game Changer Webinar Series Continues with 2021 Planning, Budgeting, and Goal Setting

2020 Vision: It’s a Game Changer Webinar Series Continues with 2021 Planning, Budgeting, and Goal Setting

*This webinar was recorded live on November 13, 2020 at 2 PM ET. Please join us for our next webinar on December 11, 2020 at 2 PM ET, when we will take a deep dive into the long awaited Lasso 2021 predictions for Marketing, Sales and the Overall Industry/Economic Outlook. Find out what’s hot and what’s not as Angela McKay from Lasso and several industry experts join us to chat about what we can look forward to in the new year.   Use the “Register Here” link below.

Our 2020 Vision: It’s a Game Changer webinar series continues as we tackle 2021 planning, budgeting and goal setting.

So much has changed so quickly in 2020 that it seems like it has been 11 years instead of 11 months. If the math holds, we’ve got less than 2 years left until 2021. After 2020, we know it seems like creating budgets and setting goals may seem like throwing darts blindfolded. However, we learned some valuable lessons this year that can be applied to your 2021 planning and beyond.

To help us create a strong starting point for this monumental task, we are bringing in the Chief Economist with the National Association of Home Builders, Dr. Robert Dietz as our special guest. He will highlight some influential trends and changes that all builders should consider moving forward. As always, your hosts are industry experts Carol Morgan, founder and president of Denim Marketing and Kimberly Mackey, founder and sales and marketing management consultant of New Homes Solutions Consulting

Bring your questions! In 2021, we need a Plan A & B (perhaps even a C).

REGISTER HERE

If you missed any of our other 2020 Vision webinars, click here to view them.

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Three Quick Tips Every Onsite Salesperson Can Learn From OSCs

Three Quick Tips Every Onsite Salesperson Can Learn From OSCs

Let’s welcome, Leah Fellows, from Blue Gypsy, Inc. (be sure to put those earbuds in, so you can watch this helpful short video): Leah’s 3 main tips: Sharpen your listening skills so you can ask buyers plenty of deep questions Know your website so you can direct buyers around it Follow up multiple times andContinue Reading

WEBINAR: 2020 Vision-It’s a Game Changer–Marketing ROI for the C-Suite

WEBINAR: 2020 Vision-It’s a Game Changer–Marketing ROI for the C-Suite

Register now for our new joint Denim Marketing / New Homes Solutions monthly webinar series, “2020 Vision–It’s a Game Changer!” The schedule is the 2nd Friday of each month in 2020.  Our next webinar will be on August 14, 2020, at 2 PM where the topic will be, “Stop Majoring in the Minors, Focus on What Matters.” Whether youContinue Reading

5 Steps to Build Your Brand With Guest Vlogger Mollie Elkman of Group Two

5 Steps to Build Your Brand With Guest Vlogger Mollie Elkman of Group Two

Here are 3 takeaways of today’s special guest’s topic: The 5 exercises to help you pinpoint your message A brand is a voice and a character that connects with people Showcase how you are different from your competition by researching the messages that are already out there Video transcription: Hi everyone, thank you for joiningContinue Reading

How Do You Motivate the Motivators? Pass It On Quarantine Advice.

How Do You Motivate the Motivators? Pass It On Quarantine Advice.

If you are like me, you are starting to miss your friends and colleagues, and are a bit ZOOMED out. Well, I decided to do something about that, so I reached out to a group of my friends and colleagues who are thought leaders in the home building industry. I asked them to share aContinue Reading

Google Loves YouTube–Here’s Why and How. Guest Vlog with Jim Schaefer.

Google Loves YouTube–Here’s Why and How. Guest Vlog with Jim Schaefer.

Dictionary.com defines Search-engine optimization (SEO) as the methods used to boost the ranking or frequency of a website in results returned by a search engine, in an effort to maximize user traffic to the site. Three takeaways from todays video: “Optimize” your website pages to maximize your Google ranking Use key words/phrases at least 3Continue Reading

Mike Lyon Interview: Live from the International Builders Show

Mike Lyon Interview: Live from the International Builders Show

  Mike Lyon, the online lead generation expert from DoYouConvert.com, spoke with Kimberly Mackey at IBS 2020 to discuss what’s trending in builder sales this year. Here’s what the duo chatted about in the energetic hallway: The education at IBS is from the best of the best Builders are strengthening their sales teams with coachingContinue Reading

How Do Your Sales Skills Measure Up? Guest Vlog with Leah Turner from Melinda Brody & Company

How Do Your Sales Skills Measure Up? Guest Vlog with Leah Turner from Melinda Brody & Company

TRANSCRIPTION: The results are in of the 2018 benchmark study! Hi there, I’m Leah Turner, Sales Coach, and Trainer with Belinda Brody and Company. Every year we put together a benchmark study that we share with our clients. What we do is we take all the data from the year and compile it to comeContinue Reading

Using LinkedIn to Grow Your Sales with Guest Vlogger, Adam Van Bavel of O’Neil Interactive

Using LinkedIn to Grow Your Sales with Guest Vlogger, Adam Van Bavel of O’Neil Interactive

Grab those earbuds and click the video above to take you to the full playlist.  The following transcript is from the abridged version of this video, not the full playlist. The information provided by Adam was so good, we decided to offer it as a full training session, broken down into 2 videos for yourContinue Reading

The Secrets to Converting Leads Who Aren’t Ready to Buy Today–Spencer Powell, from Builder Funnel Radio is our Guest Vlogger

The Secrets to Converting Leads Who Aren’t Ready to Buy Today–Spencer Powell, from Builder Funnel Radio is our Guest Vlogger

  Most builders I talk to have the same complaint and that is there are not enough leads that are ready to buy today. I’m going to show you how to solve that problem, but in order to do that, we have to go back in time a little bit. The best time to buildContinue Reading

Guest Vlogger: John Palumbo on Unlocking Your Personal Charisma

Guest Vlogger: John Palumbo on Unlocking Your Personal Charisma

TRANSCRIPT: This week I am going to share some insights with you on charisma, and what you can do to unlock your personal charisma. You know, that state of mind – that attitude, if you would – that helps you influence and persuade people. That’s really what charisma is about; Your ability to influence andContinue Reading

Understanding Buyer Motivations in the Active Adult Lifestyle Demographic

Understanding Buyer Motivations in the Active Adult Lifestyle Demographic

TRANSCRIPT (Note: This is a PowerPoint presentation with audio and is understood best when viewed in the video format above): Hello, my name is Ben Keal, and I am the Director of Sales and Operations for PCR. PCR is also known as PrivateCommunities.com. We have been around since 1996 helping generate real estate leads andContinue Reading

Effortless Follow-up with Anya Chrisanthon

Effortless Follow-up with Anya Chrisanthon

TRANSCRIPTION: Riches are in the follow-up. Follow-up is really what separates professionals from wannabes. So, here are three things that you need to know about follow up. Number one, it must be automated. If you don’t have a system in place, no matter how disciplined you are, it’s very difficult to keep it up longContinue Reading

As Seen at IBS75: Meredith Oliver Presents, “Fact or Fiction: Digital Marketing Myths Busted”

As Seen at IBS75: Meredith Oliver Presents, “Fact or Fiction: Digital Marketing Myths Busted”

In this video, Guest Vlogger, Meredith Oliver, “busts” Myth #1 wide open: Websites can be beautiful or functional but they can’t be both. Hey there Kimberly, Meredith here. Thank you so much for the opportunity to contribute to your blog. I really appreciate the invitation, and I’m happy to do it. You’ve been so graciousContinue Reading

As Seen at IBS75: When Doing Follow-up, should you call, text, or email?

As Seen at IBS75: When Doing Follow-up, should you call, text, or email?

TRANSCRIPTION:  Hey, I’m Carol Morgan coming to you from Denim Marketing as part of Kimberly Mackey’s IBS 75th Anniversary Special, and I’m here to talk to you about Netiquette. The class I presented at IBS was Netiquette 3.0. Netiquette is where etiquette meets the internet. You all know etiquette used to be kind of easy;Continue Reading

As Seen at IBS75: Text Vs Email: Chat Bots For the Win

As Seen at IBS75: Text Vs Email: Chat Bots For the Win

*Note: Special thanks to our Guest VLOGGERS today from Trendmaker Homes in Dallas.  While we provide this transcription for your convenience, we sincerely hope you will watch this video because it truly is a game-changer! Hi, my name is Chris Hartley, and I’m Ingrid Prince, and we’re with Trendmaker Homes in Dallas Fort-Worth. The purposeContinue Reading

Mystery Solved: Social Media That Drives Walk-in Traffic

Mystery Solved: Social Media That Drives Walk-in Traffic

Hey everybody, Kevin Oakley from DoYouConvert.com here thanks to Kimberly Mackey and New Homes Solutions Consulting to talk to you about my session at the Builder Show that I gave at Sales Central called Mystery Solved: Social Media That Drives Walk-In Traffic. Here we go! We only have a few minutes to cover a lot.Continue Reading

Professional Associations Foster Networking, Personal Relationships and Successful Companies

Professional Associations Foster Networking, Personal Relationships and Successful Companies

Our builders’ associations are the very best resource for networking, growing our business and establishing personal relationships within the professional building community. Through these organizations, industry experts and specialists create, share and maintain core values that result in the best possible results for your business growth and community success. Through perseverance, networking, personal relationships andContinue Reading

Guest Blogger, Erica Lockwood: Challenge…Accepted

Guest Blogger, Erica Lockwood: Challenge…Accepted

Challenge… Accepted Let’s face it, life is bursting with a variety of challenges. As the old saying goes – you win some, you lose some. They come in all shapes and sizes and show up during various times of our personal and professional lives. As a left-handed young girl, I thought a gigantic challenge wasContinue Reading

Guest Vlogger, Russ Laggan Asks: Are You Milking the Cow or Creating a Cash Cow?

Guest Vlogger, Russ Laggan Asks: Are You Milking the Cow or Creating a Cash Cow?

VIDEO TRANSCRIPT:  I know what you are thinking right now. What the heck did Russ just say? Yes, I did! Those who know me well know that the sillier the thing I start out with, usually the more powerful the point that’s going to be made, so stick with me. Get your toes off theContinue Reading