Category Archives: Sales Management

Sales and Marketing Power Hour: Are Chatbots and Automation Taking Over the World?

Sales and Marketing Power Hour: Are Chatbots and Automation Taking Over the World?

Kimberly Mackey of New Homes Solutions Consulting and Carol Morgan of Denim Marketing kicked off 2021 with Sales & Marketing Power Hour, a fresh, new webinar series that continues the momentum of the 2020 Vision: It’s a Game Changer webinar series.  Hosted once a month on Fridays at noon E.T., Sales & Marketing Power Hour promises to power up home builder sales and marketing teams.

Focused on providing solutions, tips and ideas to both sales and marketing teams in the new home industry, Sales & Marketing Power Hour offers best practices and practical advice on what is working in today’s real estate market.

Are Chatbots and Automation Taking Over the World? was recorded LIVE on February 19, 2021, when were joined by Dave Betcher, SVP, Homebuilder Practice Leader for Atlas RTX, ” where they believe that every missed conversation is a missed opportunity.” We will discuss how builders, of every size and shape, can utilize chatbots and other automation in some innovative ways. The future is NOW! Even if you don’t think you are ready to deploy chatbots, it is important to understand how this trend is shaping the customer experience.

As a co-founder of a popular CRM for builders, Dave has worked with hundreds of builders to implement and embrace new technologies that create better customer experiences and enhance visibility across organizations. Dave is a true proponent of education and has trained and consulted with 1000’s of onsite sales agents on the value of embracing technology to help them better serve their clients and their unique needs.  Recently, Dave  joined Atlas RTX to lead their homebuilding division and further educate homebuilders on how to embrace new technologies that support customers in their home buying journey. Dave is a yearly presenter at IBS and has hosted hundreds of webinars and podcasts related to sales and marketing for homebuilders.

Mackey, a known sales accelerator and industry influencer, offers tips on strengthening the human connection throughout the sales process. Morgan, a known social media innovator and industry influencer, offers tips on transparency and trust and how to convey that in marketing.

Save the date for all webinars:

  • Mar 12, 2021 at noon E.T. “Cut the Commission? The Pros and Cons of Cutting General RE Commission in Today’s Hot Market.” We will be joined by Keith McKinney, from New Home Star, and Melanie Mickie with Rockhaven Homes.
  • Apr 16, 2021 at noon E.T. “A Buy Now Button Coming to a Website Near You.” Our special guest will be Greg Bray, from Blue Tangerine.
  • May 21, 2021 at noon E.T. “Is By-Appointment Here to Stay?” We will be joined by a panel of Sales Managers (Linda Hebert, Lori Asaro, and Tracy Lamb) from across the country to give their perspective on how this has benefited the industry and how to incorporate it going forward as things change.
  • Jun 25, 2021 at noon E.T. “Creating Urgency in the Active Adult Buyer.” We will be joined by Rob Krohn, from Epcon Communities, and Todd Warshauer, from 55Places.com
  • Jul 23, 2021 at noon E.T. Lisa Peralta, Chief Creative Chick & Partner at Team PMP (the geniuses behind The Nationals) joins us again to highlight the Best Trends of 2021 from the Gold Award Winners. Which innovative idea will be the one that sparks a home run for your team?
  • Aug 20, 2021 at noon E.T. “Pants Optional-Making Remote Working Effective”
  • Sep 17, 2021 at noon E.T. “How Rude! How to Respond to Negative Social Media Comments”
  • Oct 22, 2021 at noon E.T.
  • Nov 12, 2021 at noon E.T.
  • Dec 10, 2021 at noon E.T.

Join industry experts and head coaches Kimberly Mackey, New Homes Solutions Consulting founder and sales & marketing management consultant, and Carol Morgan, founder and president of Denim Marketing, for this free webinar series focused on your success. Look for updates on guest speakers and topics.

Whether you are a sales or marketing professional or a homebuilding President or CEO, this webinar series is for you.

Register for the Sales & Marketing Power Hour webinar series by clicking here.

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New Webinar Series Announced: The Sales and Marketing Power Hour

New Webinar Series Announced: The Sales and Marketing Power Hour

UPDATE: This webinar was recorded LIVE on January 22, 2021 with our special guest, Tammie Smoot, from the The BDX. Who better to ask about engaging your online leads?  If you missed it, please enjoy the recording here, and be sure to register below to join the rest of the webinars in the series.  Continue Reading

2020 Vision Webinar: Top New Home Sales and Marketing Tips for 2021

2020 Vision Webinar: Top New Home Sales and Marketing Tips for 2021

RECORDED LIVE, December 11, 2020 2020 has definitely been a year for the record books. We have enjoyed spending time with you every month to help you to navigate this extraordinary year. Now, as we come to our last 2020 Vision Webinar of the series, we wanted to wrap it all up in a BIGContinue Reading

Head to Head! Myers Barnes & Kimberly Mackey

Head to Head! Myers Barnes & Kimberly Mackey

Head to Head was recorded live on December 15, 2020. If you missed it, please enjoy this replay and stay tuned for more Head to Head programs in 2021. So much has changed in new home sales this year, or has it? Join Myers Barnes and Kimberly Mackey as we go head to head inContinue Reading

Mackey is the Featured Guest on the Digital Marketing Podcast

Mackey is the Featured Guest on the Digital Marketing Podcast

Join hosts Greg Bray, President of Blue Tangerine and Kevin Weitzel, VP of Business Development and Sales at Outhouse with featured guest this week, Kimberly Mackey, the founder of New Homes Solutions. They discuss multiple ways to improve your customer’s buying experience, such as improving processes and technology. Kimberly is full of energy and herContinue Reading

2020 Vision: It’s a Game Changer Webinar Series Continues with 2021 Planning, Budgeting, and Goal Setting

2020 Vision: It’s a Game Changer Webinar Series Continues with 2021 Planning, Budgeting, and Goal Setting

*This webinar was recorded live on November 13, 2020 at 2 PM ET. Please join us for our next webinar on December 11, 2020 at 2 PM ET, when we will take a deep dive into the long awaited Lasso 2021 predictions for Marketing, Sales and the Overall Industry/Economic Outlook. Find out what’s hot andContinue Reading

2020 Vision Webinar: It’s a Game Changer–It’s A Party!

2020 Vision Webinar: It’s a Game Changer–It’s A Party!

*THIS WEBINAR WAS RECORDED LIVE ON OCTOBER 9, 2020. You are not going to want to miss out on this month’s installment of the 2020 Vision Webinar: It’s a Game Changer–It’s a Party!  Along with industry experts and head coaches Carol Morgan, founder and president of Denim Marketing and Kimberly Mackey, founder and sales and marketing management consultantContinue Reading

Webinar: 2020 Vision: Online Homebuyer Mystery Shop Revealed

Webinar: 2020 Vision: Online Homebuyer Mystery Shop Revealed

CLICK HERE TO REGISTER FOR OUR UPCOMING WEBINARS RECORDED LIVE on Friday, September 11 at 2 p.m. ET for 2020 Vision: It’s a Game Changer. This month, our webinar series takes a deep dive into the results of the 2020 Online Homebuyer Mystery Shop conducted by Denim Marketing, Melinda Brody & Company, and Blue Gypsy,Continue Reading

2020 Vision Webinar: Stop Majoring in the Minors and Focus on What Matters

2020 Vision Webinar: Stop Majoring in the Minors and Focus on What Matters

Do you ever feel like all you do is react? Let’s talk about proactive sales and marketing! On Friday, August 14, 2020 at 2 p.m. ET, we recorded WEBINAR: 2020 Vision – It’s a Game Changer–Stop Majoring in the Minors, Focus on What Matters. If you missed it, or you just want to go backContinue Reading

WEBINAR: 2020 Vision-It’s a Game Changer–Marketing ROI for the C-Suite

WEBINAR: 2020 Vision-It’s a Game Changer–Marketing ROI for the C-Suite

Register now for our new joint Denim Marketing / New Homes Solutions monthly webinar series, “2020 Vision–It’s a Game Changer!” The schedule is the 2nd Friday of each month in 2020.  Our next webinar will be on August 14, 2020, at 2 PM where the topic will be, “Stop Majoring in the Minors, Focus on What Matters.” Whether youContinue Reading

NEW WEBINAR SERIES: 2020 Vision–It’s a Game Changer

NEW WEBINAR SERIES: 2020 Vision–It’s a Game Changer

*Our first webinar of this series was recorded live on June 12, 2020 at 2 PM ET.  Mark your calendar, and be sure to register for our next webinar on July 10, 2020. REGISTER HERE FOR THE SERIES OR A SINGLE WEBINAR It isn’t just the rules that have changed; we are playing a completelyContinue Reading

Free Webinar: Improving Realtor® Relationships for the Long Haul

Free Webinar: Improving Realtor® Relationships for the Long Haul

This week, we are back with an eighth webinar in a series designed to help sales and marketing teams in the new home industry improve their co-op Realtor relationships during this uncharted crisis. This webinar was recorded live on May 15, 2020, at 1 p.m. EDT. As part of our webinar series, “Selling in aContinue Reading

Free Webinar – Part 7: Selling in a Time of Uncertainty Series – Inspiration and Spring Cleanup

Free Webinar – Part 7: Selling in a Time of Uncertainty Series – Inspiration and Spring Cleanup

This webinar was recorded live on FRIDAY, MAY 1, 2020 at 1:00 PM EDT/10:00 AM PDT The next one will be on May 15th.  You can use the link below to register for it. CLICK HERE TO REGISTER NOW May Day, May Day – No our ship is not sinking, we are hosting our nextContinue Reading

FREE WEBINAR Part 6: Selling in a Time of Uncertainty-Pave the Road to Recovery

FREE WEBINAR Part 6: Selling in a Time of Uncertainty-Pave the Road to Recovery

This webinar was recorded live FRIDAY, APRIL 24, 2020 at 1 PM EDT/10 AM PDT CLICK HERE TO REGISTER FOR THE UPCOMING WEBINAR ON FRIDAY, MAY 1st   This week we are back with Part 6 of our webinar series: “Selling in a Time of Uncertainty: Pave a Road To Recovery.” We are going toContinue Reading

FREE WEBINAR Part 5: Selling in a Time of Uncertainty-Energy, Optimism, Action

Join us next Friday, April 24, 2020, at 1:00 PM EDT/10:00 AM PDT, when our special guest will be Melissa Morman, Client Experience Officer of Builders Digital Experience (BDX). REGISTER HERE FOR NEXT FRIDAY’S WEBINAR Until then, please enjoy the recording of the April 17, 2020 webinar. On April 24, 2020, we continue our journeyContinue Reading

FREE WEBINAR Part 3: Selling in a Time of Uncertainty-Is This Our ‘New Normal?’

FREE WEBINAR Part 3: Selling in a Time of Uncertainty-Is This Our ‘New Normal?’

WEBINAR RECORDED LIVE ON FRIDAY, APRIL 3, 2020 at 1:00 PM EDT/10:00 AM PDT With those goals in mind, our topics this week are: Keeping your branding and messaging on point while still encouraging interaction on your social channels Ideas to help rebuild or support your community during the crisis Managing the virtual appointment settingContinue Reading

FREE WEBINAR Part 2: Selling in a Time of Uncertainty-Ramping up in a Time of Uncertainty

FREE WEBINAR Part 2: Selling in a Time of Uncertainty-Ramping up in a Time of Uncertainty

When: Mar 27, 2020, 01:00 PM Eastern Time (US and Canada) REGISTER HERE FOR THIS WEBINAR (After registering, you will receive a confirmation email containing information about joining the webinar.) With the constantly changing landscape and different protocols from state to state, it’s important that we stay calm, safe, and healthy while still doing whatContinue Reading

Marketing vs Sales. Whose Job is it Anyway?

Marketing vs Sales. Whose Job is it Anyway?

  Kimberly Mackey summarizes the valuable topics below from the “Marketing vs Sales-Whose Job is it Anyway?” program with her co-presenters at IBS 2020. Who should make sure you are represented properly on your website? Who should post on social media? Provide marketing content that is relatable – pets and people – rather than justContinue Reading

How Do Your Sales Skills Measure Up? Guest Vlog with Leah Turner from Melinda Brody & Company

How Do Your Sales Skills Measure Up? Guest Vlog with Leah Turner from Melinda Brody & Company

TRANSCRIPTION: The results are in of the 2018 benchmark study! Hi there, I’m Leah Turner, Sales Coach, and Trainer with Belinda Brody and Company. Every year we put together a benchmark study that we share with our clients. What we do is we take all the data from the year and compile it to comeContinue Reading

The New Home Sales Critical Path Explained in Under 15 Minutes

The New Home Sales Critical Path Explained in Under 15 Minutes

Recently, I was asked, as part of a much larger training series, to explain The Critical Path for New Home Sales to a group of smaller volume home builders. While, as a new home salesperson, you should regularly practice your use of The Critical Path through much more in-depth training, this shortened version can helpContinue Reading