Category Archives: Sales Management

FREE WEBINAR: Part 3: Selling in a Time of Uncertainty: Is This Our ‘New Normal?’

FREE WEBINAR: Part 3: Selling in a Time of Uncertainty: Is This Our ‘New Normal?’

FRIDAY, APRIL 3, 2020 at 1:00 PM EDT/10:00 AM PDT

By now, we are all starting to settle into a new routine. We have mostly figured out how to work remotely, but now is not the time to get complacent; now is the time for decisive action and leadership.

Last week’s attendees told us they want to focus on what they have control over and use this time wisely to service their existing buyers, keep their team safe, move forward, and create a plan that will allow them to emerge from this crisis stronger than ever.

With those goals in mind, our topics this week are:

• Keeping your branding and messaging on point while still encouraging interaction on your social channels.
• Ideas to help rebuild or support your community during the crisis.
• Managing the virtual appointment setting process
• Screening prospects to determine who should have a face-to-face meeting and who should have a virtual meeting.
• Managing prospect behavior for safety when conducting a face-to-face meeting/tour.
• Help with external REALTOR® relations and managing/balancing their involvement through the process.
• More information on mortgages and finance.
• Managing and messaging for your existing pipeline of customers.
• More information on the customer experience funnel and the hand-offs.

Panelists:
Carol Morgan, Founder, and President of Denim Marketing
Leah Kaiz Fellows, Founder and Online Sales Counselor Trainer of Blue Gypsy, Inc.
Kimberly Mackey, Founder, and Sales & Marketing Management Consultant of New Homes Solutions Consulting
MODERATOR:  Kelly Ann Zuccarelli, SVP, National Builder, Renovation & Condo Program Manager with Wells Fargo Home Mortgage

Come ready to participate and bring your questions.

Part 2: Selling in a Time of Uncertainty: Ramping up in a Time of Uncertainty

Part 2: Selling in a Time of Uncertainty: Ramping up in a Time of Uncertainty

When: Mar 27, 2020, 01:00 PM Eastern Time (US and Canada) REGISTER HERE FOR THIS WEBINAR After registering, you will receive a confirmation email containing information about joining the webinar. With the constantly changing landscape and different protocols from state to state, it’s important that we stay calm, safe, and healthy while still doing whatContinue Reading

Marketing vs Sales. Whose Job is it Anyway?

Marketing vs Sales. Whose Job is it Anyway?

  Kimberly Mackey summarizes the valuable topics below from the “Marketing vs Sales-Whose Job is it Anyway?” program with her co-presenters at IBS 2020. Who should make sure you are represented properly on your website? Who should post on social media? Provide marketing content that is relatable – pets and people – rather than justContinue Reading

How Do Your Sales Skills Measure Up? Guest Vlog with Leah Turner from Melinda Brody & Company

How Do Your Sales Skills Measure Up? Guest Vlog with Leah Turner from Melinda Brody & Company

TRANSCRIPTION: The results are in of the 2018 benchmark study! Hi there, I’m Leah Turner, Sales Coach, and Trainer with Belinda Brody and Company. Every year we put together a benchmark study that we share with our clients. What we do is we take all the data from the year and compile it to comeContinue Reading

The New Home Sales Critical Path Explained in Under 15 Minutes

The New Home Sales Critical Path Explained in Under 15 Minutes

Recently, I was asked, as part of a much larger training series, to explain The Critical Path for New Home Sales to a group of smaller volume home builders. While, as a new home salesperson, you should regularly practice your use of The Critical Path through much more in-depth training, this shortened version can helpContinue Reading

Builder Funnel Radio Podcast: Episode 43: The Customer Experience Funnel (CEF) w/Kimberly Mackey

Builder Funnel Radio Podcast: Episode 43: The Customer Experience Funnel (CEF) w/Kimberly Mackey

  In this May 2019 episode, Spencer Powell hosts Kimberly Mackey of New Homes Solutions Consulting. Kimberly talks us through the Customer Experience Funnel (CEF): Where it starts How it works The different stages of the CEF How to master yours to improve your homebuyer customer experience If your business thrives on new and repeatContinue Reading

Fantastic Salespeople and Where to Find Them, Part 3

Fantastic Salespeople and Where to Find Them, Part 3

TRANSCRIPTION: Hi everyone, Kimberly Mackey here with New Homes Solutions Consulting. Welcome back to our three-part series, Fantastic Salespeople and Where to Find Them. Today is our third and final episode. If you will recall, or feel free to refer back to Part 1 on our YouTube Channel or our Blog site (NewHomesSolutions.com/blog), in EpisodeContinue Reading

Fantastic Salespeople and Where to Find Them, Part 2

Fantastic Salespeople and Where to Find Them, Part 2

Transcription: Hi everyone, Kimberly Mackey here with New Homes Solutions Consulting.  Welcome back to our three-part series, Fantastic Salespeople and Where to Find Them.  Today is our second episode.  If you will recall, or feel free to refer back to Part 1 on our YouTube Channel or our Blog site (NewHomesSolutions.com/blog), in Episode One, weContinue Reading

Fantastic Salespeople and Where to Find Them, Part 1

Fantastic Salespeople and Where to Find Them, Part 1

TRANSCRIPT:  Hi Everyone!  Kimberly Mackey, with New Homes Solutions Consulting here. Thank you for joining us on the 1st of our 3-part series, “Fantastic Sales People and Where to Find Them.”  Today, in part 1, we are going to discuss the composition of a great salesperson.  On July 10th, we will talk about all theContinue Reading

As Seen at IBS75: Do You Know How Much Sales Traffic You Are Missing?

As Seen at IBS75: Do You Know How Much Sales Traffic You Are Missing?

Back in 2008, I wrote an article entitled, “It is 7 PM, Do You Know Where Your Customers Are?” The gist of the article was that we, as builders, were not positioning our model hours to make it more convenient for our buyers to visit with our sales professionals at the times when the buyersContinue Reading

What Happens 2 Weeks After a Big Training Session?

What Happens 2 Weeks After a Big Training Session?

Transcript of Video: You hold a big “RAH, RAH Training” for all of your Sales People. Everyone is super pumped and excited. You even have everyone write down the three things they will implement immediately. The first week back, the sales manager touches base with everyone to see how it is going and what theyContinue Reading

When Does the Customer Experience Start?

When Does the Customer Experience Start?

Asking when the Customer Experience starts is like asking the question, how long do you get to make a first impression? The answer for both is that they start well before initial contact is made with your prospect. Today’s buyers are more educated because of our connected world than they were just 5-10 years ago.Continue Reading

A Stocking Stuffed with Real-World Safety Solutions to Keep You Safe in Your Model Home and Beyond

A Stocking Stuffed with Real-World Safety Solutions to Keep You Safe in Your Model Home and Beyond

Happy Holidays and Merry Christmas from New Homes Solutions!  I am Kimberly Mackey. Today I would like to thank all of you for making 2018 so fantastic for us. It has been a year of abundant blessings, growth, and lessons learned. We are sincerely looking forward to a terrific 2019. Today, although a rather somberContinue Reading

Fix What’s Right!? (Use the Gratitude Challenge to do S.W.O.T. Analysis)

Fix What’s Right!? (Use the Gratitude Challenge to do S.W.O.T. Analysis)

Wait? What? Why on earth would I need to fix something that is right? If it is right, then by definition shouldn’t we leave it alone? Absolutely not! The last thing I want you to do is to leave it alone. What I want you to do is to focus your efforts on what isContinue Reading

VLOG: Lead From the Side

VLOG: Lead From the Side

TRANSCRIPTION OF VLOG: Hi, Kimberly Mackey from New Homes Solutions, and I am coming to you today from the barn so that I can talk to you about leadership. Hopefully I can get this 1,100 pound beast beside me (my horse, Prince) to actually cooperate and be part of it. “Prince, say hi to everybody.”Continue Reading

Builder Funnel Radio Podcast: Episode 15: New Home Sales Management: Close 50 Sales a Year w/ Kimberly Mackey

Builder Funnel Radio Podcast: Episode 15: New Home Sales Management: Close 50 Sales a Year w/ Kimberly Mackey

A while back, Kimberly Mackey had the privilege of sitting down with Spencer Powell of Builder Funnel Radio to discuss new home sales management. Builder Funnel Radio is a podcast designed to bring you bite-sized sales and marketing strategies that you can easily implement into your company’s plans. In this episode, we talk to Kimberly MackeyContinue Reading

As Seen on NAHBNow: “Accountability: The Key to Sales”

As Seen on NAHBNow: “Accountability: The Key to Sales”

Accountability: The Key to Sales Filed in Home Building, Sales & Marketing on February 14, 2018 • 3 Comments Have you ever noticed how people who enroll in a weight-loss program that involves accountability and long-term maintenance most often do better than those who try to go it alone? The same is true in sales. It is notContinue Reading

As Seen On NAHBNow: In New Home Sales, Process Equals Growth

As Seen On NAHBNow: In New Home Sales, Process Equals Growth

Posted on NAHBNow | The News Blog of the National Association of Homebuilders on July 19, 2018 In New Home Sales, Process Equals Growth Filed in Business Management, Councils & Committees, Home Building, Sales & Marketing on July 19, 2018  If you want to freak out certain personality types, just start throwing around words like process, systems, tracking and accountability — words thatContinue Reading

Kimberly Mackey and Roland Nairnsey to Headline at SEBC’s Rockfest Sales Rally

Kimberly Mackey and Roland Nairnsey to Headline at SEBC’s Rockfest Sales Rally

Our dynamic duo of Roland Nairnsey and Kimberly Mackey will entertain, educate and engage you with innovative tips and practices on how to MASTER your sales presentation from the moment your prospects walk in the sales office! You will WIN big with these ‘real world’ sales strategies designed to help you hit your professional JACKPOT!Continue Reading

Process Equals Growth

Process Equals Growth

If you want to freak out certain personality types, just start throwing around words like, process, systems, tracking, and accountability. It is like they are “4 letter words” to some people. Now hear me out though. Don’t walk away. We haven’t gotten to the juicy part yet. Everyone can master these properties, but some ofContinue Reading