Category Archives: Sales and Marketing Power Hour

Sales and Marketing Power Hour: Follow-up Like a Boss

One thing on the mind of sales teams across the county right now is, “how can I follow-up in meaningful ways, and not ‘sound like a pest’? The keyword in that sentence is “meaningful.”

We all sound like a broken record when we say the market has normalized and that we have to back to doing the basics, but the harsh reality is that many salespeople have never worked in a “normal” market and they simply don’t have the skills that are necessary to survive, much less thrive. Isn’t that alone worth a 1-hour investment of your time, to learn a much-needed skill that will put you heads and tails above your competition?

In addition to those real-world skills, we reveal the results of the recent Melinda Brody & Company: New Home Builder Mystery Shopping and Blue Gypsy Inc. industry benchmark study specifically focused on follow-up. This study included large publically traded builders and smaller regional or independent builders. The results will SHOCK you. There is so much we can learn from this, plus read-world techniques for anyone in marketing, builder sales (online or on-site), sales and marketing leadership, etc. Joining hosts Carol Morgan, from Denim Marketing, and Kimberly Mackey, from New Homes Solutions, is Leah Turner, from Melinda Brody & Co., and Leah Fellows from Blue Gypsy, Inc. Grab those earbuds and your favorite latte. This one is a MUST-SEE.

*Coming up on December 14, 2022, at Noon, ET., on the next Sales and Marketing Power Hour, we have our Annual Lasso Round-up. Every year, Lasso CRM asks industry experts to provide predictions for the coming year. We will host a sampling of those experts for what is always a very lively conversation. This is our best-attended event of the year, so block your calendar and register today.

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Sales and Marketing Power Hour: Selling to Active Adult Buyers in the Current Market

Sales and Marketing Power Hour: Selling to Active Adult Buyers in the Current Market

If one of your buyer demographics involves Active Adults (so, all of us), even if you are not selling in an age-restricted community, this is the conversation for you. Co-hosts, Carol Morgan, MIRM (Denim Marketing), and Kimberly Mackey (New Homes Solutions Consulting) have pulled together three of the top industry experts, Todd Warshauer, from 55Places.com,Continue Reading

Sales and Marketing Power Hour-Making Movie Stars Out of Your Camera Shy Team

Sales and Marketing Power Hour-Making Movie Stars Out of Your Camera Shy Team

Industry gurus have preached the power of video for years and 2020 brought the importance of videos even further to the forefront, yet your team is still struggling to produce them. It is understandable. Perhaps it is rooted in fear, perhaps it is laziness, perhaps it is a lack of understanding. Whatever it is, nowContinue Reading

Sales and Marketing Power Hour-Selling Homes with Nothing to See

Sales and Marketing Power Hour-Selling Homes with Nothing to See

Welcome to the first Sales and Marketing Power Hour of 2022 and our move to Wednesday. Happy Hump Day! We kicked off 2022 with a BANG! SOLD OUT? Waiting on your next community to open? Dr. Seuss tells us that “the waiting place is a useless place.” Do homebuilders still need model homes in today’sContinue Reading

The Sales and Marketing Power Hour: Annual Lasso Round-up

The Sales and Marketing Power Hour: Annual Lasso Round-up

When we say, “Power Hour,” we mean it! Take a look at this incredible line-up who joined hosts Carol Morgan, from Denim Marketing and Kimberly Mackey, from New Homes Solutions for our annual partnership with Lasso CRM for the end-of-year Round-up. Each year, Lasso CRM asks the top experts from the new home industry toContinue Reading

Sales and Marketing Power Hour: Diversity, Equity and Inclusion

Sales and Marketing Power Hour: Diversity, Equity and Inclusion

Ghandi told us to “be the change we want to see in the world.” The conversation must start somewhere about what our company and industry cultures attract for future growth, competitiveness, and better service our surrounding markets. In this episode of the Sales & Marketing Power Hour, we reached out to two industry experts, TeresaContinue Reading

Sales & Marketing Power Hour: HOW RUDE! Dealing with Negative Social Media Comments

Sales & Marketing Power Hour: HOW RUDE! Dealing with Negative Social Media Comments

If you don’t have something nice to say, don’t say anything at all…is what we all wish we could say to rude comments! Instead, we will put on our big girl and big boy pants to discuss what we can say professionally in this SMPH with Courtney Steward of Denim Marketing. Watch now to learnContinue Reading

Sales and Marketing Power Hour: Pants Optional–Making Remote Work

Sales and Marketing Power Hour: Pants Optional–Making Remote Work

Builders and industry friends, are you still working from home, or perhaps, with the Delta variant and school back in session, you have staff out due to quarantines? This is the webinar for you. How can you give workers the flexibility they need and still keep the work flowing? And, if you the worker whoContinue Reading

Sales and Marketing Power Hour: Creating Urgency in the Active Adult Buyer

Sales and Marketing Power Hour: Creating Urgency in the Active Adult Buyer

Today’s active-adult homebuyers have more choices than ever. From staying put in the home they’ve been in for 30 years to renting, buying in an age-restricted community, or retiring to the beach. Because these buyers don’t have to move, it is often more challenging to create a sense of urgency, but it is possible whenContinue Reading