Category Archives: Sales and Marketing Power Hour

Sales and Marketing Power Hour: Creating Urgency in the Active Adult Buyer

Sales and Marketing Power Hour: Creating Urgency in the Active Adult Buyer

Today’s active-adult homebuyers have more choices than ever. From staying put in the home they’ve been in for 30 years to renting, buying in an age-restricted community, or retiring to the beach. Because these buyers don’t have to move, it is often more challenging to create a sense of urgency, but it is possible when you can paint the right vision. Cameron Munro, from 55 Places.com, and Rob Krohn, from Epcon Communities, join Kimberly Mackey of New Homes Solutions and Carol Morgan of Denim Marketing on the Sales & Marketing Power Hour. We will give you the tools to empower you with a better understanding of the largest buying demographic, whether you are in exclusive active-adult communities or not.

Here are the links mentioned in the video as additional resources:

https://www.atlantarealestateforum.com/marketnsight-predicts-10-years-reach-normal-atlanta-new-home-inventory/

https://www.atlantarealestateforum.com/home-affordability-weakens-wages-struggle-to-match-pricing/

https://www.NewHomesSolutions.com/vlog-creating-urgency-with-the-downsizing-buyer

https://www.NewHomesSolutions.com/understanding-buyer-motivations-in-the-active-adult-lifestyle-demographic/

On the next SMPH, we are discussing, “Pants Optional–Maximize the Work from Home or Hybrid Work Experience.” Be sure to join us on August 20, 2021, at Noon, ET.

REGISTER HERE

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