Category Archives: Sales and Marketing Power Hour

Sales and Marketing Power Hour: How to Stop Your Leaky Sales Funnel

Sales and Marketing Power Hour: How to Stop Your Leaky Sales Funnel

In this jam-packed episode of the Sales and Marketing Power Hour hosted by Carol Morgan from Denim Marketing and Kimberly Mackey from New Homes Solutions Consulting, we tackled one of the most pressing challenges in the homebuilding industry—plugging the leaks in your sales funnel. With expert insights from Spencer Powell from Builder Funnel, Kelly Fink from Milesbrand, and Keith McKinney from New Home Star, there were too many nuggets to count in this discussion!

The Big Picture: Understanding the Leaks
The conversation started with a deep dive into the common areas where sales funnels tend to “leak.” Spencer Powell highlighted the importance of aligning marketing and sales teams to ensure a seamless customer journey. He emphasized that disjointed efforts often lead to potential buyers slipping through the cracks.

Strategic Marketing with Kelly Fink
Kelly Fink brought her expertise in branding and messaging to the table, underscoring the need for clear, consistent communication across all platforms. She shared actionable tips on crafting messages that resonate with today’s buyers, ensuring that your funnel attracts the right audience from the start.

The Role of Sales Training with Keith McKinney
Keith McKinney focused on the critical role of sales training in maintaining a healthy funnel. He argued that even the best marketing efforts could be undone if sales teams aren’t equipped with the right skills and tools. His tips on ongoing training and real-time feedback were invaluable for keeping the funnel flowing smoothly.

Key Takeaways: Plugging the Leaks
One thing became clear throughout the program: there’s no one-size-fits-all solution. Each expert brought unique perspectives on diagnosing and fixing funnel leaks. Whether improving team alignment, refining messaging, or investing in sales training, the path to a leak-proof funnel requires a multifaceted approach.

This episode was a treasure trove of practical advice, and if you’re serious about optimizing your sales process, it’s a must-watch. There were too many nuggets to count, but here are a few that stood out:

  • Align your sales and marketing efforts to create a seamless customer experience.
  • Focus on messaging that resonates with your target audience.
  • Invest in ongoing sales training to keep your team sharp and responsive.
  • USE and MANAGE with technology–speed and personalization are king.

If you missed the live session, be sure to catch the replay—you won’t want to miss these insights!

To catch up on past episodes, please CLICK HERE.

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Sales and Marketing Power Hour Crossover Event: Sales or Marketing Whose Job Is It Anyway? (Part 2)

Sales and Marketing Power Hour Crossover Event: Sales or Marketing Whose Job Is It Anyway? (Part 2)

Buckle up because we’re diving into some game-changing insights from the big crossover event between The Sales & Marketing Power Hour with hosts Kimberly Mackey from New Homes Solutions Consulting and Carol Morgan from Denim Marketing and The Home Builder’s Digital Marketing Podcast hosted by Greg Bray from Blue Tangerine and Kevin Weitzel from Outhouse.Continue Reading

Sales and Marketing Power Hour: It’s Time to Turn Up the Tech

Sales and Marketing Power Hour: It’s Time to Turn Up the Tech

In today’s homebuilding industry, using technology effectively is essential rather than just an option. The latest Sales and Marketing Power Hour hosted by Carol Morgan and Kimberly Mackey brought together a panel of experts to discuss why builders need to leverage technology well. The panel included Monica Wheaton from ECI Solutions and Beth Byrd ofContinue Reading

Sales and Marketing Power Hour: Shaping Your Brand Voice

Sales and Marketing Power Hour: Shaping Your Brand Voice

This edition of the Sales and Marketing Power Hour was an engaging session led by hosts Carol Morgan with Denim Marketing and Kimberly Mackey with New Homes Solutions Consulting, focusing on the critical aspects of branding and its impact on sales. Taylor Humphrey, the Director of Sales and Marketing for Pacesetter Homes in Dallas Texas,Continue Reading

Sales and Marketing Power Hour: 2024 Annual Lasso Roundup

Sales and Marketing Power Hour: 2024 Annual Lasso Roundup

Every year, ECI/Lasso CRM invites the top minds in the home building industry to contribute to a joint blog post featuring the Top New Home Sales Tips, the Top New Home Marketing Tips, and recently added The Top New Home Operations Tips for the year. You can visit https://newhomessolutions.com/SMPH-2024-Annual-Lasso-Roundup for links to the full blog posts onContinue Reading

Sales and Marketing Power Hour: So, You Got a Lead, Now What?

Sales and Marketing Power Hour: So, You Got a Lead, Now What?

Today’s consumers are well-informed. To attract the right leads, we dive deep into the mindset of the modern homebuyer and explore ways to resonate with them. This entails leveraging effective marketing strategies, including targeted ads and SEO to reach target audiences. You will see proven techniques to generate high-quality leads consistently. Learn how to buildContinue Reading

Sales and Marketing Power Hour: How to AI…Now

Sales and Marketing Power Hour: How to AI…Now

  In our SMPH webinar, “How to AI…Now,” we further explore the potential of artificial intelligence in the home-building sector. Kimberly Mackey of New Homes Solutions and Carol Morgan from Denim Marketing invite industry leaders Anya Chrisanthon from Anewgo and Barrett Davis of NterNow, to present practical strategies for incorporating AI into sales and marketingContinue Reading

Sales and Marketing Power Hour: How Artificial Intelligence is Revolutionizing New Home Sales

Sales and Marketing Power Hour: How Artificial Intelligence is Revolutionizing New Home Sales

AI-Driven Sales: How Artificial Intelligence is Revolutionizing New Home Sales Chat GPT Generated Summary. For details, please listen and watch the episode. Hosts: Kimberly Mackey, New Homes Solutions Consulting Carol Morgan, Founder and President of Denim Marketing Panelists: Bassam Salem, Founder of Atlas RTX John Lee, CEO of Anewgo Will Zhang, CEO of OpenHouse.ai PatrickContinue Reading

Atlanta Real Estate Forum Podcast: How Homebuilders Can Get Traction With Sales

Atlanta Real Estate Forum Podcast: How Homebuilders Can Get Traction With Sales

The podcast was recorded on February 23, 2023. Recently, Kimberly Mackey joined host Carol Morgan, Founder and President of Denim Marketing, to chat about the Traction Scorecard strategy, predicting sales paces and more on the All About Real Estate segment of the Atlanta Real Estate Forum Podcast. Here is a summary of the conversation. ForContinue Reading

Sales and Marketing Power Hour: Girl Power! How Women Are Changing the Homebuilding Industry

Sales and Marketing Power Hour: Girl Power! How Women Are Changing the Homebuilding Industry

Mollie Elkman, Owner and President of Group Two and best-selling author of The House That She Built and Alaina Money-Garman, CEO of Garman Homes join hosts Carol Morgan of Denim Marketing and Kimberly Mackey of New Homes Solutions Consulting for this GIRL POWERED edition of the Sales and Marketing Power Hour. This program created quiteContinue Reading

Sales and Marketing Power Hour: Annual Lasso Roundup 2023

Sales and Marketing Power Hour: Annual Lasso Roundup 2023

The annual tradition continues, and this just might be the best one yet. Every year, LassoCRM does blog posts for the Top New Home Sales Tips and the Top New Home Marketing Tips. From that article, we team up with the experts who wrote the most innovative tips and bring them to life with ourContinue Reading

Sales and Marketing Power Hour: Follow-up Like a Boss

One thing on the mind of sales teams across the county right now is, “how can I follow-up in meaningful ways, and not ‘sound like a pest’? The keyword in that sentence is “meaningful.” We all sound like a broken record when we say the market has normalized and that we have to back toContinue Reading

Sales and Marketing Power Hour: Selling to Active Adult Buyers in the Current Market

Sales and Marketing Power Hour: Selling to Active Adult Buyers in the Current Market

If one of your buyer demographics involves Active Adults (so, all of us), even if you are not selling in an age-restricted community, this is the conversation for you. Co-hosts, Carol Morgan, MIRM (Denim Marketing), and Kimberly Mackey (New Homes Solutions Consulting) have pulled together three of the top industry experts, Todd Warshauer, from 55Places.com,Continue Reading

Sales and Marketing Power Hour-Making Movie Stars Out of Your Camera Shy Team

Sales and Marketing Power Hour-Making Movie Stars Out of Your Camera Shy Team

Industry gurus have preached the power of video for years and 2020 brought the importance of videos even further to the forefront, yet your team is still struggling to produce them. It is understandable. Perhaps it is rooted in fear, perhaps it is laziness, perhaps it is a lack of understanding. Whatever it is, nowContinue Reading

Sales and Marketing Power Hour-Selling Homes with Nothing to See

Sales and Marketing Power Hour-Selling Homes with Nothing to See

Welcome to the first Sales and Marketing Power Hour of 2022 and our move to Wednesday. Happy Hump Day! We kicked off 2022 with a BANG! SOLD OUT? Waiting on your next community to open? Dr. Seuss tells us that “the waiting place is a useless place.” Do homebuilders still need model homes in today’sContinue Reading

The Sales and Marketing Power Hour: Annual Lasso Round-up

The Sales and Marketing Power Hour: Annual Lasso Round-up

When we say, “Power Hour,” we mean it! Take a look at this incredible line-up who joined hosts Carol Morgan, from Denim Marketing and Kimberly Mackey, from New Homes Solutions for our annual partnership with Lasso CRM for the end-of-year Round-up. Each year, Lasso CRM asks the top experts from the new home industry toContinue Reading

Sales and Marketing Power Hour: Diversity, Equity and Inclusion

Sales and Marketing Power Hour: Diversity, Equity and Inclusion

Ghandi told us to “be the change we want to see in the world.” The conversation must start somewhere about what our company and industry cultures attract for future growth, competitiveness, and better service our surrounding markets. In this episode of the Sales & Marketing Power Hour, we reached out to two industry experts, TeresaContinue Reading

Sales & Marketing Power Hour: HOW RUDE! Dealing with Negative Social Media Comments

Sales & Marketing Power Hour: HOW RUDE! Dealing with Negative Social Media Comments

If you don’t have something nice to say, don’t say anything at all…is what we all wish we could say to rude comments! Instead, we will put on our big girl and big boy pants to discuss what we can say professionally in this SMPH with Courtney Steward of Denim Marketing. Watch now to learnContinue Reading

Sales and Marketing Power Hour: Pants Optional–Making Remote Work

Sales and Marketing Power Hour: Pants Optional–Making Remote Work

Builders and industry friends, are you still working from home, or perhaps, with the Delta variant and school back in session, you have staff out due to quarantines? This is the webinar for you. How can you give workers the flexibility they need and still keep the work flowing? And, if you the worker whoContinue Reading

Sales and Marketing Power Hour: Creating Urgency in the Active Adult Buyer

Sales and Marketing Power Hour: Creating Urgency in the Active Adult Buyer

Today’s active-adult homebuyers have more choices than ever. From staying put in the home they’ve been in for 30 years to renting, buying in an age-restricted community, or retiring to the beach. Because these buyers don’t have to move, it is often more challenging to create a sense of urgency, but it is possible whenContinue Reading