Category Archives: Builder Marketing

FREE WEBINAR Part 6: Selling in a Time of Uncertainty-Pave the Road to Recovery

FREE WEBINAR Part 6: Selling in a Time of Uncertainty-Pave the Road to Recovery

This webinar was recorded live FRIDAY, APRIL 24, 2020 at 1 PM EDT/10 AM PDT

CLICK HERE TO REGISTER FOR THE UPCOMING WEBINAR ON FRIDAY, MAY 1st

 

This week we are back with Part 6 of our webinar series: “Selling in a Time of Uncertainty: Pave a Road To Recovery.” We are going to discuss how recovery from COVID might take place as it relates to sales and marketing. Our Special Guest this week will be Melissa Morman, from Builders Digital Experience (BDX). Six weeks ago, we started on this path of discovery with our friends, colleagues, clients, and industry professionals to lend ideas and insights and provide a forum for feedback for builders of all sizes across the country during these unusual times. The interest is both positive and overwhelming – and we will continue to provide support, actionable ideas, and steps, along with a place to have a lively discussion and learn from other attendees.

We will discuss:

  • Buyer expectations moving forward
  • Cool new features of LinkedIn
  • Discovery Questions to engage
  • Is TikTok right for your brand?
  • Closing for appointments
  • Providing support for your OSC’s new normal
  • The Pivot: How can builders move even more of the home buyer’s journey online?
  • How can builders ensure they’re delivering a superb Customer Experience virtually, remotely, digitally, and online?

Panelists:

  • Carol Morgan, Founder & President of Denim Marketing
  • Leah Kaiz Fellows, Founder & Online Sales Counselor Trainer of Blue Gypsy, Inc.
  • Kimberly Mackey, Founder & Sales & Marketing Management Consultant of New Homes Solutions Consulting
  • MODERATOR: Kelly Ann Zuccarelli, SVP, National Builder, Renovation & Condo Program Manager with Wells Fargo Home Mortgage
  • Special Guest: Melissa Morman,Client Experience Officer of Builders Digital Experience (BDX)

Just as a recap on our Selling in a Time Of Uncertainty Series:

  • Part 1: Sales and Marketing During COVID-19  – We tackled ways you could quickly pivot with marketing, support your sales team, and utilize your online sales counselor.
  • Part 2: Ramping Up in a Time of Uncertainty – We talked a lot about tools and processes.
  • Part 3: Is This Our “New Normal?” – We talked about keeping everyone safe, and how to include that in messaging down to appointments.
  • Part 4: Sales & Marketing, Chart Your Course – Everyone needs a plan forward, we talked about tracking, communication, dealing with possible lead slowdowns. We also had special guest Jane Meagher to talk about news ways to deal with the design selections.
  • Part 5: Energy, Optimism, Action – We talked about optimism and action as some states are talking about opening up and how to maximize and scale some of the ideas we’ve been discussing. We also were joined by Special Guest Janice Glessner to talk about how they adjusted their marketing message and their online sales program for empathy and engagement.

Hope you can join us this week! Let us know your thoughts on recovery from COVID as it relates to your sales and marketing.

Share and Enjoy !

FREE WEBINAR Part 5: Selling in a Time of Uncertainty-Energy, Optimism, Action

FREE WEBINAR Part 5: Selling in a Time of Uncertainty-Energy, Optimism, Action

Join us next Friday, April 24, 2020, at 1:00 PM EDT/10:00 AM PDT, when our special guest will be Melissa Morman, Client Experience Officer of Builders Digital Experience (BDX). REGISTER HERE FOR NEXT FRIDAY’S WEBINAR Until then, please enjoy the recording of the April 17, 2020 webinar. On April 24, 2020, we continue our journeyContinue Reading

FREE WEBINAR Part 4: Selling in a Time of Uncertainty-Chart Your Course

FREE WEBINAR Part 4: Selling in a Time of Uncertainty-Chart Your Course

This webinar was recorded live on FRIDAY, APRIL 10, 2020 at 1:00 PM EDT/10:00 AM PDT Last week, our audience asked us about managing the here and now. The focus was more on getting it right and getting it right for NOW. So, we have prepared a whole new session for you. We are bringingContinue Reading

FREE WEBINAR Part 3: Selling in a Time of Uncertainty-Is This Our ‘New Normal?’

FREE WEBINAR Part 3: Selling in a Time of Uncertainty-Is This Our ‘New Normal?’

WEBINAR RECORDED LIVE ON FRIDAY, APRIL 3, 2020 at 1:00 PM EDT/10:00 AM PDT With those goals in mind, our topics this week are: Keeping your branding and messaging on point while still encouraging interaction on your social channels Ideas to help rebuild or support your community during the crisis Managing the virtual appointment settingContinue Reading

Google Loves YouTube–Here’s Why and How. Guest Vlog with Jim Schaefer.

Google Loves YouTube–Here’s Why and How. Guest Vlog with Jim Schaefer.

Dictionary.com defines Search-engine optimization (SEO) as the methods used to boost the ranking or frequency of a website in results returned by a search engine, in an effort to maximize user traffic to the site. Three takeaways from todays video: “Optimize” your website pages to maximize your Google ranking Use key words/phrases at least 3Continue Reading

FREE WEBINAR Part 2: Selling in a Time of Uncertainty-Ramping up in a Time of Uncertainty

FREE WEBINAR Part 2: Selling in a Time of Uncertainty-Ramping up in a Time of Uncertainty

When: Mar 27, 2020, 01:00 PM Eastern Time (US and Canada) REGISTER HERE FOR THIS WEBINAR (After registering, you will receive a confirmation email containing information about joining the webinar.) With the constantly changing landscape and different protocols from state to state, it’s important that we stay calm, safe, and healthy while still doing whatContinue Reading

Please Participate in the State of the Home Builder Marketing Report

Please Participate in the State of the Home Builder Marketing Report

This year, New Homes Solutions Consulting is partnering with our friends at Builder Funnel to create the most in-depth, State of the Home Builder Marketing Report to date. If you haven’t taken the Home Builder Marketing Survey yet, it is designed to help you discover gaps or additional ideas for your marketing program. It will alsoContinue Reading

The Secrets to Converting Leads Who Aren’t Ready to Buy Today–Spencer Powell, from Builder Funnel Radio is our Guest Vlogger

The Secrets to Converting Leads Who Aren’t Ready to Buy Today–Spencer Powell, from Builder Funnel Radio is our Guest Vlogger

  Most builders I talk to have the same complaint and that is there are not enough leads that are ready to buy today. I’m going to show you how to solve that problem, but in order to do that, we have to go back in time a little bit. The best time to buildContinue Reading

Understanding Buyer Motivations in the Active Adult Lifestyle Demographic

Understanding Buyer Motivations in the Active Adult Lifestyle Demographic

TRANSCRIPT (Note: This is a PowerPoint presentation with audio and is understood best when viewed in the video format above): Hello, my name is Ben Keal, and I am the Director of Sales and Operations for PCR. PCR is also known as PrivateCommunities.com. We have been around since 1996 helping generate real estate leads andContinue Reading

As Seen at IBS75: Meredith Oliver Presents, “Fact or Fiction: Digital Marketing Myths Busted”

As Seen at IBS75: Meredith Oliver Presents, “Fact or Fiction: Digital Marketing Myths Busted”

In this video, Guest Vlogger, Meredith Oliver, “busts” Myth #1 wide open: Websites can be beautiful or functional but they can’t be both. Hey there Kimberly, Meredith here. Thank you so much for the opportunity to contribute to your blog. I really appreciate the invitation, and I’m happy to do it. You’ve been so graciousContinue Reading

As Seen at IBS75: Text Vs Email: Chat Bots For the Win

As Seen at IBS75: Text Vs Email: Chat Bots For the Win

*Note: Special thanks to our Guest VLOGGERS today from Trendmaker Homes in Dallas.  While we provide this transcription for your convenience, we sincerely hope you will watch this video because it truly is a game-changer! Hi, my name is Chris Hartley, and I’m Ingrid Prince, and we’re with Trendmaker Homes in Dallas Fort-Worth. The purposeContinue Reading

Mystery Solved: Social Media That Drives Walk-in Traffic

Mystery Solved: Social Media That Drives Walk-in Traffic

Hey everybody, Kevin Oakley from DoYouConvert.com here thanks to Kimberly Mackey and New Homes Solutions Consulting to talk to you about my session at the Builder Show that I gave at Sales Central called Mystery Solved: Social Media That Drives Walk-In Traffic. Here we go! We only have a few minutes to cover a lot.Continue Reading

Auditing and Planning Your Marketing for 2019

Auditing and Planning Your Marketing for 2019

It’s that time of year! We’re reflecting back and looking ahead. It’s often a time of optimism, ambition, and excitement. I want to make sure we build on that excitement, but also see it through to execution, so in the video, I’m going to show you how to audit your previous year’s marketing efforts andContinue Reading

Professional Associations Foster Networking, Personal Relationships and Successful Companies

Professional Associations Foster Networking, Personal Relationships and Successful Companies

Our builders’ associations are the very best resource for networking, growing our business and establishing personal relationships within the professional building community. Through these organizations, industry experts and specialists create, share and maintain core values that result in the best possible results for your business growth and community success. Through perseverance, networking, personal relationships andContinue Reading

Guest Vlog:  How To Use Pinterest To Sell More Homes

Guest Vlog: How To Use Pinterest To Sell More Homes

(Video contains subtitles) Hi, everyone. My name is Anya Chrisanthon, and I’m the host of the New Construction Marketing Podcast. Let me ask you a quick question. Have you used Pinterest? No, I don’t mean to get outfit ideas or recipes, although that’s all good. I mean, have you used Pinterest to help you sellContinue Reading

Recently I was Interviewed by “Realty-Builder Magazine”

Recently I was Interviewed by “Realty-Builder Magazine”

Communication Key to Making the Sale Brought to you by the Builder Realtor Relations Committee of the Sales and Marketing Council of the Northeast Florida Builders Association 10/23/2014 Q. What are some of the ways site agents miscommunicate with REALTORS®? And, how can site agents better communicate with Realtors? A. We, in new home sales, miscommunicateContinue Reading

THE ZERO MOMENT OF TRUTH: LESSONS FROM AMAZON.COM

THE ZERO MOMENT OF TRUTH: LESSONS FROM AMAZON.COM

The first of a three-part series on the disruptive impact of eCommerce on home buying, from Avid CEO and Founder Paul Cardis. By: Paul Cardis Ever since the Internet became popular, home builders have been slowly aligning their sales strategies to the new normal. But a revolution is afoot and sales will never be theContinue Reading