Category Archives: Builder Marketing

Sales and Marketing Power Hour-Making Movie Stars Out of Your Camera Shy Team

Sales and Marketing Power Hour-Making Movie Stars Out of Your Camera Shy Team

Industry gurus have preached the power of video for years and 2020 brought the importance of videos even further to the forefront, yet your team is still struggling to produce them. It is understandable. Perhaps it is rooted in fear, perhaps it is laziness, perhaps it is a lack of understanding. Whatever it is, now is the time to engage your team and support them until they start to see the value of videos for marketing, prospecting, customer experience, and more. Sales Manager Extraordinaire, Chris Hartley, from K. Hovnanian Homes in Dallas, Texas has been utilizing video in unique ways since long before it was “cool” to do so. Be sure to stay until the end when Chris gives his 6 Tips & Tricks for a Great Virtual Presentation.

While you are at it, make sure you register to join Carol Morgan and Kimberly Mackey on June 29, 2022, at Noon, ET when Kevin Oakley will be their guest. Our topic will be, “Pipelines and Score Cards, Are You Measuring the Right Stuff?”

Sales and Marketing Power Hour for June 29, 2022 Graphic

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Head-to-Head with Bassam Salem-Making Artificial Intelligence Sexy and Personal

Head-to-Head with Bassam Salem-Making Artificial Intelligence Sexy and Personal

  Are you terrified that technology will replace you? Is it all happening so fast that you can’t wrap your head around it? How do you fit in? Artificial INTELLIGENCE is SMART! On this edition of H2H, I was joined by Bassam Salem. Bassam is the Founder and AI Pioneer, #tedtalk giving, and fabulous story-tellingContinue Reading

Sales and Marketing Power Hour-Selling Homes with Nothing to See

Sales and Marketing Power Hour-Selling Homes with Nothing to See

Welcome to the first Sales and Marketing Power Hour of 2022 and our move to Wednesday. Happy Hump Day! We kicked off 2022 with a BANG! SOLD OUT? Waiting on your next community to open? Dr. Seuss tells us that “the waiting place is a useless place.” Do homebuilders still need model homes in today’sContinue Reading

Head-to-Head: FUTURE VISION with Meredith Oliver

Head-to-Head: FUTURE VISION with Meredith Oliver

You know you are in for a great time and a lot of FANtasitc information when Meredith Oliver stops in to help us prepare for 2022. We discuss everything from what event planning in 2022 looks like, what sales skills we need to “de-rustify” or in some cases, teach for the first time, iBuyer programs,Continue Reading

Power Hour Webinar: Cut the Commission: Pros & Cons of Paying Co-op Commission

Power Hour Webinar: Cut the Commission: Pros & Cons of Paying Co-op Commission

        Join us once a month on Fridays at noon E.T. for the Sales & Marketing Power Hour. Kimberly Mackey of New Homes Solutions Consulting and Carol Morgan of Denim Marketing promise to power up home builder sales and marketing teams–no topic is too cutting edge for us to tackle! Focused onContinue Reading

2020 Vision: It’s a Game Changer Webinar Series Continues with 2021 Planning, Budgeting, and Goal Setting

2020 Vision: It’s a Game Changer Webinar Series Continues with 2021 Planning, Budgeting, and Goal Setting

*This webinar was recorded live on November 13, 2020 at 2 PM ET. Please join us for our next webinar on December 11, 2020 at 2 PM ET, when we will take a deep dive into the long awaited Lasso 2021 predictions for Marketing, Sales and the Overall Industry/Economic Outlook. Find out what’s hot andContinue Reading

2020 Vision Webinar: It’s a Game Changer–It’s A Party!

2020 Vision Webinar: It’s a Game Changer–It’s A Party!

*THIS WEBINAR WAS RECORDED LIVE ON OCTOBER 9, 2020. You are not going to want to miss out on this month’s installment of the 2020 Vision Webinar: It’s a Game Changer–It’s a Party!  Along with industry experts and head coaches Carol Morgan, founder and president of Denim Marketing and Kimberly Mackey, founder and sales and marketing management consultantContinue Reading

2020 Vision Webinar: Stop Majoring in the Minors and Focus on What Matters

2020 Vision Webinar: Stop Majoring in the Minors and Focus on What Matters

Do you ever feel like all you do is react? Let’s talk about proactive sales and marketing! On Friday, August 14, 2020 at 2 p.m. ET, we recorded WEBINAR: 2020 Vision – It’s a Game Changer–Stop Majoring in the Minors, Focus on What Matters. If you missed it, or you just want to go backContinue Reading

WEBINAR: 2020 Vision-It’s a Game Changer–Marketing ROI for the C-Suite

WEBINAR: 2020 Vision-It’s a Game Changer–Marketing ROI for the C-Suite

Register now for our new joint Denim Marketing / New Homes Solutions monthly webinar series, “2020 Vision–It’s a Game Changer!” The schedule is the 2nd Friday of each month in 2020.  Our next webinar will be on August 14, 2020, at 2 PM where the topic will be, “Stop Majoring in the Minors, Focus on What Matters.” Whether youContinue Reading

FREE WEBINAR Part 6: Selling in a Time of Uncertainty-Pave the Road to Recovery

FREE WEBINAR Part 6: Selling in a Time of Uncertainty-Pave the Road to Recovery

This webinar was recorded live FRIDAY, APRIL 24, 2020 at 1 PM EDT/10 AM PDT CLICK HERE TO REGISTER FOR THE UPCOMING WEBINAR ON FRIDAY, MAY 1st   This week we are back with Part 6 of our webinar series: “Selling in a Time of Uncertainty: Pave a Road To Recovery.” We are going toContinue Reading

FREE WEBINAR Part 5: Selling in a Time of Uncertainty-Energy, Optimism, Action

Join us next Friday, April 24, 2020, at 1:00 PM EDT/10:00 AM PDT, when our special guest will be Melissa Morman, Client Experience Officer of Builders Digital Experience (BDX). REGISTER HERE FOR NEXT FRIDAY’S WEBINAR Until then, please enjoy the recording of the April 17, 2020 webinar. On April 24, 2020, we continue our journeyContinue Reading

FREE WEBINAR Part 4: Selling in a Time of Uncertainty-Chart Your Course

FREE WEBINAR Part 4: Selling in a Time of Uncertainty-Chart Your Course

This webinar was recorded live on FRIDAY, APRIL 10, 2020 at 1:00 PM EDT/10:00 AM PDT Last week, our audience asked us about managing the here and now. The focus was more on getting it right and getting it right for NOW. So, we have prepared a whole new session for you. We are bringingContinue Reading

FREE WEBINAR Part 3: Selling in a Time of Uncertainty-Is This Our ‘New Normal?’

FREE WEBINAR Part 3: Selling in a Time of Uncertainty-Is This Our ‘New Normal?’

WEBINAR RECORDED LIVE ON FRIDAY, APRIL 3, 2020 at 1:00 PM EDT/10:00 AM PDT With those goals in mind, our topics this week are: Keeping your branding and messaging on point while still encouraging interaction on your social channels Ideas to help rebuild or support your community during the crisis Managing the virtual appointment settingContinue Reading

Google Loves YouTube–Here’s Why and How. Guest Vlog with Jim Schaefer.

Google Loves YouTube–Here’s Why and How. Guest Vlog with Jim Schaefer.

Dictionary.com defines Search-engine optimization (SEO) as the methods used to boost the ranking or frequency of a website in results returned by a search engine, in an effort to maximize user traffic to the site. Three takeaways from todays video: “Optimize” your website pages to maximize your Google ranking Use key words/phrases at least 3Continue Reading

FREE WEBINAR Part 2: Selling in a Time of Uncertainty-Ramping up in a Time of Uncertainty

FREE WEBINAR Part 2: Selling in a Time of Uncertainty-Ramping up in a Time of Uncertainty

When: Mar 27, 2020, 01:00 PM Eastern Time (US and Canada) REGISTER HERE FOR THIS WEBINAR (After registering, you will receive a confirmation email containing information about joining the webinar.) With the constantly changing landscape and different protocols from state to state, it’s important that we stay calm, safe, and healthy while still doing whatContinue Reading

Please Participate in the State of the Home Builder Marketing Report

Please Participate in the State of the Home Builder Marketing Report

This year, New Homes Solutions Consulting is partnering with our friends at Builder Funnel to create the most in-depth, State of the Home Builder Marketing Report to date. If you haven’t taken the Home Builder Marketing Survey yet, it is designed to help you discover gaps or additional ideas for your marketing program. It will alsoContinue Reading

The Secrets to Converting Leads Who Aren’t Ready to Buy Today–Spencer Powell, from Builder Funnel Radio is our Guest Vlogger

The Secrets to Converting Leads Who Aren’t Ready to Buy Today–Spencer Powell, from Builder Funnel Radio is our Guest Vlogger

  Most builders I talk to have the same complaint and that is there are not enough leads that are ready to buy today. I’m going to show you how to solve that problem, but in order to do that, we have to go back in time a little bit. The best time to buildContinue Reading

Understanding Buyer Motivations in the Active Adult Lifestyle Demographic

Understanding Buyer Motivations in the Active Adult Lifestyle Demographic

TRANSCRIPT (Note: This is a PowerPoint presentation with audio and is understood best when viewed in the video format above): Hello, my name is Ben Keal, and I am the Director of Sales and Operations for PCR. PCR is also known as PrivateCommunities.com. We have been around since 1996 helping generate real estate leads andContinue Reading

As Seen at IBS75: Meredith Oliver Presents, “Fact or Fiction: Digital Marketing Myths Busted”

As Seen at IBS75: Meredith Oliver Presents, “Fact or Fiction: Digital Marketing Myths Busted”

In this video, Guest Vlogger, Meredith Oliver, “busts” Myth #1 wide open: Websites can be beautiful or functional but they can’t be both. Hey there Kimberly, Meredith here. Thank you so much for the opportunity to contribute to your blog. I really appreciate the invitation, and I’m happy to do it. You’ve been so graciousContinue Reading

As Seen at IBS75: Text Vs Email: Chat Bots For the Win

As Seen at IBS75: Text Vs Email: Chat Bots For the Win

*Note: Special thanks to our Guest VLOGGERS today from Trendmaker Homes in Dallas.  While we provide this transcription for your convenience, we sincerely hope you will watch this video because it truly is a game-changer! Hi, my name is Chris Hartley, and I’m Ingrid Prince, and we’re with Trendmaker Homes in Dallas Fort-Worth. The purposeContinue Reading