Las Vegas, NV – Kimberly Mackey, the founder of New Homes Solutions Consulting, has once again been honored with an invitation to share her industry knowledge at the prestigious International Builders Show (IBS) in Las Vegas, Nevada. Scheduled for February 27th to 29th, 2024, Mackey will lead two groundbreaking sessions designed to empower real estate professionals in leveraging technology and AI to revolutionize new home sales and marketing.
You Bought the Tech, Now How Do You Get Your Team to Use It?: A Building Knowledge Session
On February 27, from 10:15 to 11:15 AM in West 315 of the Las Vegas Convention Center, Mackey, along with Anya Chrisanthon of Anewgo and Keith McKinney of New Home Star, will present a Building Knowledge Session titled “You Bought the Tech, Now How Do You Get Your Team to Use it?” This session is crafted to address a common dilemma faced by builders: the challenge of ensuring full team engagement and utilization of technological investments. Attendees will explore actionable strategies to bridge the gap between acquiring tech tools and achieving team adoption, ultimately enhancing sales performance, fostering innovation, and maximizing return on investment (ROI).
- Strategies for changing mindsets and overcoming resistance to tech integration within sales teams.
- Training approaches to motivate sales professionals to fully leverage tech systems, boosting productivity and ROI.
- Methods for creating a collaborative sales environment that emphasizes the importance of sales tech platforms.
- Practical tips to enable sales professionals to analyze data effectively, identify trends, and drive sales growth.
How AI is Revolutionizing New Home Sales & Marketing: A Jam(b) Session
In a second, not-to-be-missed session on January 26th at 12:15 PM in West 232 of the Las Vegas Convention Center, Mackey will join a panel of industry leaders for a Jam(b) Session titled, “How A.I. is Revolutionizing New Home Sales & Marketing.” This dynamic discussion will delve into the practical applications of AI in the homebuilding industry, addressing common myths and answering pressing questions about AI’s role in sales and marketing. The panel, including experts from Carol Morgan of Denim Marketing, Bassam Salem of Atlas RTX, Patrick Murphy of Maket AI, Will Zhang of Open House AI, and John Lee of Anewgo, will provide insights into the current and future landscape of AI, chatbots, augmented reality, and more, offering a roadmap for integrating these technologies into business strategies.
- Understanding AI’s transformative impact on the homebuilding industry, including ethical considerations, job security, and data privacy.
- Strategies for leveraging AI to enhance sales and marketing efforts, ensuring relevance and visibility.
- A multichannel approach to customer engagement, community building, and improving the customer journey.
- Insights into the future of AI development and actionable steps for staying ahead in the industry.