Category Archives: COVID-19

NEW WEBINAR SERIES: 2020 Vision–It’s a Game Changer

NEW WEBINAR SERIES: 2020 Vision–It’s a Game Changer

*Our first webinar of this series was recorded live on June 12, 2020 at 2 PM ET.  Mark your calendar, and be sure to register for our next webinar on July 10, 2020.

REGISTER HERE FOR THE SERIES OR A SINGLE WEBINAR

It isn’t just the rules that have changed; we are playing a completely different game now. Homebuilding started strong in 2020. Sales were up, and inventory was low, then along came COVID-19, a pandemic and uncertainty. We experienced sheltering in place and learned to market and sell with technology.

Now, as we enter the summer months, markets are opening, and we are in a new normal. Our buyers’ focus is on staying safe and healthy, which will continue to impact sales and marketing. The good news is that sales are trending up again, and inventory is still low. This positions new construction homes well against resales, also with historically low inventory.

This webinar series will explore our new normal, and the changes homebuyers are demanding as a result. We will also explore some tried and true sales and marketing methods to see how well they are working post-quarantine. Smart builders are focusing on strategy and creating a whole new playbook to completely “up” their game or even join a different league. We are here to coach you through the skills, technology, and strategy you need to win with 2020 vision.

Join industry experts and head coaches:
Kimberly Mackey, founder and sales & marketing management consultant of New Homes Solutions Consulting
Carol Morgan, founder, and president of Denim Marketing

Each webinar will be the second Friday of each month at 2 PM ET/11 AM PT.
Look for updates on guest speakers and topics. You can register for one or all of them.

On June 12th, we will do a deep dive into Change Management–How do you get your team on board when you need to change direction? On July 10th, we will explore how to Maximize Your Marketing ROI. Other topics will be determined as we move forward. Please feel free to reach out to us to let us know what subjects you would like for us to explore.

Here’s the schedule:

June 12, 2020–2 PM ET/11 AM PT
July 10, 2020–2 PM ET/11 AM PT
August 14, 2020–2 PM ET/11 AM PT
September 11, 2020–2 PM ET/11 AM PT
October 9, 2020–2 PM ET/11 AM PT
November 13, 2020–2 PM ET/11 AM PT
December 11, 2020–2 PM ET/11 AM PT

Whether you are a sales or marketing professional or a home building President or CEO, this webinar series is for you!  REGISTER HERE

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How Do You Motivate the Motivators? Pass It On Quarantine Advice.

How Do You Motivate the Motivators? Pass It On Quarantine Advice.

If you are like me, you are starting to miss your friends and colleagues, and are a bit ZOOMED out. Well, I decided to do something about that, so I reached out to a group of my friends and colleagues who are thought leaders in the home building industry. I asked them to share aContinue Reading

Free Webinar: Improving Realtor® Relationships for the Long Haul

Free Webinar: Improving Realtor® Relationships for the Long Haul

This week, we are back with an eighth webinar in a series designed to help sales and marketing teams in the new home industry improve their co-op Realtor relationships during this uncharted crisis. This webinar was recorded live on May 15, 2020, at 1 p.m. EDT. As part of our webinar series, “Selling in aContinue Reading

Free Webinar – Part 7: Selling in a Time of Uncertainty Series – Inspiration and Spring Cleanup

Free Webinar – Part 7: Selling in a Time of Uncertainty Series – Inspiration and Spring Cleanup

This webinar was recorded live on FRIDAY, MAY 1, 2020 at 1:00 PM EDT/10:00 AM PDT The next one will be on May 15th.  You can use the link below to register for it. CLICK HERE TO REGISTER NOW May Day, May Day – No our ship is not sinking, we are hosting our nextContinue Reading

FREE WEBINAR Part 6: Selling in a Time of Uncertainty-Pave the Road to Recovery

FREE WEBINAR Part 6: Selling in a Time of Uncertainty-Pave the Road to Recovery

This webinar was recorded live FRIDAY, APRIL 24, 2020 at 1 PM EDT/10 AM PDT CLICK HERE TO REGISTER FOR THE UPCOMING WEBINAR ON FRIDAY, MAY 1st   This week we are back with Part 6 of our webinar series: “Selling in a Time of Uncertainty: Pave a Road To Recovery.” We are going toContinue Reading

FREE WEBINAR Part 5: Selling in a Time of Uncertainty-Energy, Optimism, Action

FREE WEBINAR Part 5: Selling in a Time of Uncertainty-Energy, Optimism, Action

Join us next Friday, April 24, 2020, at 1:00 PM EDT/10:00 AM PDT, when our special guest will be Melissa Morman, Client Experience Officer of Builders Digital Experience (BDX). REGISTER HERE FOR NEXT FRIDAY’S WEBINAR Until then, please enjoy the recording of the April 17, 2020 webinar. On April 24, 2020, we continue our journeyContinue Reading

FREE WEBINAR Part 4: Selling in a Time of Uncertainty-Chart Your Course

FREE WEBINAR Part 4: Selling in a Time of Uncertainty-Chart Your Course

This webinar was recorded live on FRIDAY, APRIL 10, 2020 at 1:00 PM EDT/10:00 AM PDT Last week, our audience asked us about managing the here and now. The focus was more on getting it right and getting it right for NOW. So, we have prepared a whole new session for you. We are bringingContinue Reading

FREE WEBINAR Part 3: Selling in a Time of Uncertainty-Is This Our ‘New Normal?’

FREE WEBINAR Part 3: Selling in a Time of Uncertainty-Is This Our ‘New Normal?’

WEBINAR RECORDED LIVE ON FRIDAY, APRIL 3, 2020 at 1:00 PM EDT/10:00 AM PDT With those goals in mind, our topics this week are: Keeping your branding and messaging on point while still encouraging interaction on your social channels Ideas to help rebuild or support your community during the crisis Managing the virtual appointment settingContinue Reading

FREE WEBINAR Part 2: Selling in a Time of Uncertainty-Ramping up in a Time of Uncertainty

FREE WEBINAR Part 2: Selling in a Time of Uncertainty-Ramping up in a Time of Uncertainty

When: Mar 27, 2020, 01:00 PM Eastern Time (US and Canada) REGISTER HERE FOR THIS WEBINAR (After registering, you will receive a confirmation email containing information about joining the webinar.) With the constantly changing landscape and different protocols from state to state, it’s important that we stay calm, safe, and healthy while still doing whatContinue Reading