Category Archives: Realtors and Builders

Guest Vlog:  How To Use Pinterest To Sell More Homes

Guest Vlog: How To Use Pinterest To Sell More Homes

(Video contains subtitles)

Hi, everyone. My name is Anya Chrisanthon, and I’m the host of the New Construction Marketing Podcast. Let me ask you a quick question. Have you used Pinterest? No, I don’t mean to get outfit ideas or recipes, although that’s all good. I mean, have you used Pinterest to help you sell more homes? How, you ask? Well, have you ever heard a saying “a picture’s worth a thousand words”? Pinterest is all visual. And in fact, over 90% of all information transmitted to your brain is visual. So, that’s why Pinterest is perfect for selling new homes.

Most people are very visual. They want to see it. They want to feel it, and what better way to show them than Pinterest? Still not convinced? Well, let me give you some stats here. Pinterest currently has over 70 million users, and growing every single day. Pinterest is also responsible for sending more leads to websites than YouTube, Google+, and Linkedin combined. So, it’s definitely a reason to use Pinterest. If you’re not currently using it as part of your strategy, give it a go.

First thing I want you to think of is that Pinterest is not a social media. Pinterest is a search engine. That means you have to be cognizant about the keywords that you’re using to describe your pins. Think about your ideal customer, and what they’re searching for. That brings me to point number two. You want make sure that not only you’re using keywords to describe your pictures, but you also want to make sure that every single picture is linked back to your website. The whole goal here is drive traffic back to your website. You want people to find you via the keywords, and then take them back to your website. When you’re creating Pinterest boards you want to think about it as not your own interests, but interests of your ideal customers. So, what are they searching for? For example, you could include beautiful kitchens, landscaping ideas, man cave inspiration. You can have a board dedicated to your local area. For example, 10 things to do in Asheville, North Carolina. You can have before and after showing progress of construction. People love to see that. And, you can even dedicate a board to financing, dispelling myths about new construction financing.

The best part about creating boards is that you don’t have to do it all by yourself. Collaboration boards is another great idea. You can team up with your vendors to showcase their work in your homes.
Just like any social media, consistency is a key here. So, you want to make sure that you’re pinning consistently. That’s going to help the algorithm to push your pins forward, and also the algorithm is going to help you if your content is being re-pinned. So, you definitely want to make it irresistible. Make sure you’re using professional photos, and make them as appealing as possible.

All right, you guys. I hope you found this video helpful, and if you’re not currently using Pinterest as part of your strategy, give it a shot. Thank you so much to Kimberly, and New Homes Solutions for featuring me in today’s video. Bye.

Anya Chrisanthon is an experienced new home sales professional and a host of the New Construction Marketing Podcast. Her motto is to work smarter, not harder. She believes that a solid marketing plan along with automation system for follow up and prospecting is all you need to get consistent sales. No talent required!

See more of Anya’s work and connect with her online:

Website: www.anyachrisanthon.com
New Construction Marketing Podcast on iTunes: www.anyachrisanthon.com/itunes
New Construction Marketing Podcast on GooglePlay: www.anyachrisanthon.com/googleplay
Pinterest: www.anyachrisanthon.com/pinterest
LinkedIn: https://www.linkedin.com/in/anya-chrisanthon-58498765/
Facebook: https://www.facebook.com/newconstructionmarketing/
Instagram: https://www.instagram.com/anyachrisanthon/
YouTube: www.anyachrisanthon.com/youtube

As Seen On NAHBNow: In New Home Sales, Process Equals Growth

As Seen On NAHBNow: In New Home Sales, Process Equals Growth

Posted on NAHBNow | The News Blog of the National Association of Homebuilders on July 19, 2018 In New Home Sales, Process Equals Growth Filed in Business Management, Councils & Committees, Home Building, Sales & Marketing on July 19, 2018  If you want to freak out certain personality types, just start throwing around words like process, systems, tracking and accountability — words thatContinue Reading

Kimberly Mackey and Roland Nairnsey to Headline at SEBC’s Rockfest Sales Rally

Kimberly Mackey and Roland Nairnsey to Headline at SEBC’s Rockfest Sales Rally

Our dynamic duo of Roland Nairnsey and Kimberly Mackey will entertain, educate and engage you with innovative tips and practices on how to MASTER your sales presentation from the moment your prospects walk in the sales office! You will WIN big with these ‘real world’ sales strategies designed to help you hit your professional JACKPOT!Continue Reading

Artificial Intelligence and the Real Estate Industry

Artificial Intelligence and the Real Estate Industry

There is nothing artificial about the intelligence needed to help buyers and sellers. ~Kimberly Mackey Real estate franchisor Keller Williams debuted an artificial intelligence-based virtual assistant and referrals platform today, announcing to the world it has every intention of thriving in a changing industry. “We are a technology company. No. 1 that means we build theContinue Reading

Book Now:  Coming Soon to an Association Near You

Book Now: Coming Soon to an Association Near You

Kimberly Mackey, New Homes Solutions teams up with Carol Morgan, from Denim Marketing to present this fast paced, dynamic and timely topic. We know that our sales teams are handling the “hot prospect”, the one that comes through the door nearly ready to buy, but what about those who may need to some help toContinue Reading

Video: Questions are the Answers, Part 1:  The Topo Must Go

Video: Questions are the Answers, Part 1: The Topo Must Go

Recently, I presented to the Manatee/Sarasota Building Industry Association’s Sales and Marketing Council Kick-off Breakfast. It was a great event with about 100-125 building industry and related associates in attendance. They had taken a survey of their membership and asked me to create a program specifically to address the challenges on-site agents and even generalContinue Reading

Video: Just Whose Objection is it Anyway?

Video: Just Whose Objection is it Anyway?

Often times, we are the ones with the objections that we project onto our buyers and that isn’t fair. Your buyers need for you to be impartial, and to listen to their wants and needs objectively, not filter it through your own lens. I hope you will take a the few minutes to listen toContinue Reading

VIDEO: 3 Questions Every Sales Person Needs to Ask Themselves

VIDEO: 3 Questions Every Sales Person Needs to Ask Themselves

We all know it starts with attitude, but what exactly is controlling your attitude? Suzanne shares a real heart-to-heart that every sales person needs to have with themselves in order to discover just where their attitude is and how it is impacting their sales. As the author of, New Home Sales The Basics and theContinue Reading

Practice Carefully!

Practice Carefully!

If we all agree that with practice comes proficiency, does it not stand to reason that whatever you practice doing you will become better and better at it…including mediocrity? Be careful on what you are practicing and devote yourself to practicing only those things which will make you better. Kimberly Mackey, REALTOR®, is the founderContinue Reading

Take Stock in 2016 in order to Make 2017 Count

Take Stock in 2016 in order to Make 2017 Count

by Suzanne Neff WOW!  Here we are at the end of 2016, and the opportunity to look back on our accomplishments and to look forward to 2017. As you re-visit 2016, I suggest you make a list (for those of you who know me I am big into making lists) of all your achievements andContinue Reading