How to Enhance Your Customer Experience to Boost Profits: Engaging Leads

Filed in International Builders’ Show, Sales & Marketing on April 30, 2019 • 0 Comments

This is the second portion of a two-part series that covers the integration of sales and internal operations to maximize success. Click here for Part I.

It may sound contradictory to the name of the industry, but builders aren’t in the home-building business; they’re in the customer business. And how builders initiate and manage these customer relationships are the keys to a successful business.

Attendees at The Customer Experience Funnel: Best Practices for Profitability master session during the 2019 International Builders’ Show learned the ins and outs of this process from speakers Will Duderstadt of M/I Homes, Inc.; Chris Hartley of Dunhill Homes & Nathan Carlisle Homes; and Kimberly Mackey of New Homes Solutions Consulting.

Engaging Leads… (Click Here to Read the Article at NAHBNow.com)

Filed Under: As Seen on NAHBNow, Customer Experience Funnel

As Seen on NAHBNow: “Accountability: The Key to Sales”

Posted on August 14, 2018 by Kimberly Mackey • 0 Comments

Filed in Home Building, Sales & Marketing on February 14, 2018 • 3 Comments Have you ever noticed how people who enroll in a weight-loss program that involves accountability and long-term maintenance most often do better than those who try to go it alone? The same is true in sales. It is not enough to simply “train” your… Continue Reading

Filed Under: As Seen on NAHBNow, Builder Sales, Sales Management

As Seen On NAHBNow: In New Home Sales, Process Equals Growth

Posted on August 2, 2018 by Kimberly Mackey • 0 Comments

Posted on NAHBNow | The News Blog of the National Association of Homebuilders on July 19, 2018 In New Home Sales, Process Equals Growth Filed in Business Management, Councils & Committees, Home Building, Sales & Marketing on July 19, 2018 If you want to freak out certain personality types, just start throwing around words like process, systems, tracking and accountability — words that… Continue Reading

Filed Under: As Seen on NAHBNow, Builder Sales, Realtors and Builders, Sales Management