This is the second portion of a two-part series that covers the integration of sales and internal operations to maximize success. Click here for Part I.
It may sound contradictory to the name of the industry, but builders aren’t in the home-building business; they’re in the customer business. And how builders initiate and manage these customer relationships are the keys to a successful business.
Attendees at The Customer Experience Funnel: Best Practices for Profitability master session during the 2019 International Builders’ Show learned the ins and outs of this process from speakers Will Duderstadt of M/I Homes, Inc.; Chris Hartley of Dunhill Homes & Nathan Carlisle Homes; and Kimberly Mackey of New Homes Solutions Consulting.
Engaging Leads… (Click Here to Read the Article at NAHBNow.com)