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FREE WEBINAR: Part 3: Selling in a Time of Uncertainty: Is This Our ‘New Normal?’

FREE WEBINAR: Part 3: Selling in a Time of Uncertainty: Is This Our ‘New Normal?’

FRIDAY, APRIL 3, 2020 at 1:00 PM EDT/10:00 AM PDT

By now, we are all starting to settle into a new routine. We have mostly figured out how to work remotely, but now is not the time to get complacent; now is the time for decisive action and leadership.

Last week’s attendees told us they want to focus on what they have control over and use this time wisely to service their existing buyers, keep their team safe, move forward, and create a plan that will allow them to emerge from this crisis stronger than ever.

With those goals in mind, our topics this week are:

• Keeping your branding and messaging on point while still encouraging interaction on your social channels.
• Ideas to help rebuild or support your community during the crisis.
• Managing the virtual appointment setting process
• Screening prospects to determine who should have a face-to-face meeting and who should have a virtual meeting.
• Managing prospect behavior for safety when conducting a face-to-face meeting/tour.
• Help with external REALTOR® relations and managing/balancing their involvement through the process.
• More information on mortgages and finance.
• Managing and messaging for your existing pipeline of customers.
• More information on the customer experience funnel and the hand-offs.

Panelists:
Carol Morgan, Founder, and President of Denim Marketing
Leah Kaiz Fellows, Founder and Online Sales Counselor Trainer of Blue Gypsy, Inc.
Kimberly Mackey, Founder, and Sales & Marketing Management Consultant of New Homes Solutions Consulting
MODERATOR:  Kelly Ann Zuccarelli, SVP, National Builder, Renovation & Condo Program Manager with Wells Fargo Home Mortgage

Come ready to participate and bring your questions.

Part 2: Selling in a Time of Uncertainty: Ramping up in a Time of Uncertainty

Part 2: Selling in a Time of Uncertainty: Ramping up in a Time of Uncertainty

When: Mar 27, 2020, 01:00 PM Eastern Time (US and Canada) REGISTER HERE FOR THIS WEBINAR After registering, you will receive a confirmation email containing information about joining the webinar. With the constantly changing landscape and different protocols from state to state, it’s important that we stay calm, safe, and healthy while still doing whatContinue Reading

COVID-19: Simple Steps Every Builder and On-site Salesperson Can Do Right Now

COVID-19: Simple Steps Every Builder and On-site Salesperson Can Do Right Now

  In summary: Telephone calls and video messages keep the public informed yet allow you to remain personal Relay the measures you are taking to minimize transmission Have a sense of humor Video transcription: Hi everyone, Kimberly Mackey here with New Homes Solutions. I know that SOLUTIONS is normally brought to you twice a month,Continue Reading

Parade of Homes Traffic. You Can Connect.

Parade of Homes Traffic. You Can Connect.

Three main takeaways from today’s topic and challenge: Think of “looky-loos” as opportunities and not as time wasters Connect with “looky-loos” by asking questions not about homebuying They will remember your geniune interest when they are actually ready to buy Hi everyone, Kimberly Mackey here with New Homes Solutions. Normally, our program for SOLUTIONS isContinue Reading

Please Participate in the State of the Home Builder Marketing Report

Please Participate in the State of the Home Builder Marketing Report

This year, New Homes Solutions Consulting is partnering with our friends at Builder Funnel to create the most in-depth, State of the Home Builder Marketing Report to date. If you haven’t taken the Home Builder Marketing Survey yet, it is designed to help you discover gaps or additional ideas for your marketing program. It will alsoContinue Reading

I Was Wrong! Version 2.0–Building Brokerage Relationships

I Was Wrong! Version 2.0–Building Brokerage Relationships

  LINK TO THE ORIGINAL ARTICLE, “I Was Wrong! There, I Said It (And You Might Be Making The Same Mistake)” Three important takeaways to build relationships with the brokerages as a whole instead of the indivual REALTOR®: Educate the brokerages on selling new construction Partner on sponsorships to carve out a niche Incentivize withContinue Reading

Marketing vs Sales. Whose Job is it Anyway?

Marketing vs Sales. Whose Job is it Anyway?

  Kimberly Mackey summarizes the valuable topics below from the “Marketing vs Sales-Whose Job is it Anyway?” program with her co-presenters at IBS 2020. Who should make sure you are represented properly on your website? Who should post on social media? Provide marketing content that is relatable – pets and people – rather than justContinue Reading

Bring The Customer Experience Funnel Workshop to Your Organization

Bring The Customer Experience Funnel Workshop to Your Organization

Customer Experience Flyer  Download the full flyer above.  Are you looking for something your builders want to attend? It may be a little out of the box, meaning that it is a 3-hour Workshop, but those who attend it come away with an armload of information to help them to grow their business and provideContinue Reading

Think Like a Customer to Create a Better Customer Experience

Think Like a Customer to Create a Better Customer Experience

TRANSCRIPTION (but put your earbuds on, you will enjoy the video much more than just reading below): Once again, this year I was honored to be included with the best thought-leaders of our industry when our friends at LassoCRM created “Top New Home Sales Tips for 2020.” I have been contributing to this phenomenal traditionContinue Reading

Finish the Year Strong

Finish the Year Strong

Recently, I was honored to be invited back to the New Construction Marketing Podcast, hosted by Anya Chrisanthon. The topic is timely as we finish out 2019. If you aren’t familiar with the New Construction Marketing Podcast, I encourage you to check it out. Anya has an incredible line-up of guests, from CEO’s of majorContinue Reading

My Top 5 Discovery Questions to Ask

My Top 5 Discovery Questions to Ask

Video transcription (we recommend you put your earbuds in and watch the video though): Hi everyone, Kimberly Mackey with New Homes Solutions here to bring you another installment of our SOLUTIONS e-Training series. Today we’re going to talk about one of my favorites, “Discovery” and “Discovery Questions.” Specifically, I’m going to share with you myContinue Reading

The New Home Sales Critical Path Explained in Under 15 Minutes

The New Home Sales Critical Path Explained in Under 15 Minutes

Recently, I was asked, as part of a much larger training series, to explain The Critical Path for New Home Sales to a group of smaller volume home builders. While, as a new home salesperson, you should regularly practice your use of The Critical Path through much more in-depth training, this shortened version can helpContinue Reading

Register Everyone, Every Time

Register Everyone, Every Time

TRANSCRIPT: Every business needs to know who its customers are and how they found out about them.  Builders are no exception. However, I so often hear how difficult it is to gather registration information. One of the essential items I track for my builders each week is total traffic versus registrations. Traffic is a buyingContinue Reading

Builder Funnel Radio Podcast: Episode 43: The Customer Experience Funnel (CEF) w/Kimberly Mackey

Builder Funnel Radio Podcast: Episode 43: The Customer Experience Funnel (CEF) w/Kimberly Mackey

  In this May 2019 episode, Spencer Powell hosts Kimberly Mackey of New Homes Solutions Consulting. Kimberly talks us through the Customer Experience Funnel (CEF): Where it starts How it works The different stages of the CEF How to master yours to improve your homebuyer customer experience If your business thrives on new and repeatContinue Reading

Fantastic Salespeople and Where to Find Them, Part 3

Fantastic Salespeople and Where to Find Them, Part 3

TRANSCRIPTION: Hi everyone, Kimberly Mackey here with New Homes Solutions Consulting. Welcome back to our three-part series, Fantastic Salespeople and Where to Find Them. Today is our third and final episode. If you will recall, or feel free to refer back to Part 1 on our YouTube Channel or our Blog site (NewHomesSolutions.com/blog), in EpisodeContinue Reading

Fantastic Salespeople and Where to Find Them, Part 2

Fantastic Salespeople and Where to Find Them, Part 2

Transcription: Hi everyone, Kimberly Mackey here with New Homes Solutions Consulting.  Welcome back to our three-part series, Fantastic Salespeople and Where to Find Them.  Today is our second episode.  If you will recall, or feel free to refer back to Part 1 on our YouTube Channel or our Blog site (NewHomesSolutions.com/blog), in Episode One, weContinue Reading

Fantastic Salespeople and Where to Find Them, Part 1

Fantastic Salespeople and Where to Find Them, Part 1

TRANSCRIPT:  Hi Everyone!  Kimberly Mackey, with New Homes Solutions Consulting here. Thank you for joining us on the 1st of our 3-part series, “Fantastic Sales People and Where to Find Them.”  Today, in part 1, we are going to discuss the composition of a great salesperson.  On July 10th, we will talk about all theContinue Reading

“How Do You Mean?” (And other crazy objection handlers)

“How Do You Mean?” (And other crazy objection handlers)

As sales professionals, we often jump to middle, or worse jump to conclusions by making assumptions, especially when it comes to objections. What if, instead, we slowed down and learned more information before we assume something? How might that create a different result? Continue Reading

How to Enhance Your Customer Experience to Boost Profits: Engaging Leads

How to Enhance Your Customer Experience to Boost Profits: Engaging Leads

How to Enhance Your Customer Experience to Boost Profits: Engaging Leads Filed in International Builders’ Show, Sales & Marketing on April 30, 2019 • 0 Comments This is the second portion of a two-part series that covers the integration of sales and internal operations to maximize success. Click here for Part I. It may sound contradictory to the nameContinue Reading

As Seen at IBS75: Do You Know How Much Sales Traffic You Are Missing?

As Seen at IBS75: Do You Know How Much Sales Traffic You Are Missing?

Back in 2008, I wrote an article entitled, “It is 7 PM, Do You Know Where Your Customers Are?” The gist of the article was that we, as builders, were not positioning our model hours to make it more convenient for our buyers to visit with our sales professionals at the times when the buyersContinue Reading