Category Archives: Marketing

NEW WEBINAR SERIES: 2020 Vision–It’s a Game Changer

NEW WEBINAR SERIES: 2020 Vision–It’s a Game Changer

*Our first webinar of this series was recorded live on June 12, 2020 at 2 PM ET.  Mark your calendar, and be sure to register for our next webinar on July 10, 2020.

REGISTER HERE FOR THE SERIES OR A SINGLE WEBINAR

It isn’t just the rules that have changed; we are playing a completely different game now. Homebuilding started strong in 2020. Sales were up, and inventory was low, then along came COVID-19, a pandemic and uncertainty. We experienced sheltering in place and learned to market and sell with technology.

Now, as we enter the summer months, markets are opening, and we are in a new normal. Our buyers’ focus is on staying safe and healthy, which will continue to impact sales and marketing. The good news is that sales are trending up again, and inventory is still low. This positions new construction homes well against resales, also with historically low inventory.

This webinar series will explore our new normal, and the changes homebuyers are demanding as a result. We will also explore some tried and true sales and marketing methods to see how well they are working post-quarantine. Smart builders are focusing on strategy and creating a whole new playbook to completely “up” their game or even join a different league. We are here to coach you through the skills, technology, and strategy you need to win with 2020 vision.

Join industry experts and head coaches:
Kimberly Mackey, founder and sales & marketing management consultant of New Homes Solutions Consulting
Carol Morgan, founder, and president of Denim Marketing

Each webinar will be the second Friday of each month at 2 PM ET/11 AM PT.
Look for updates on guest speakers and topics. You can register for one or all of them.

On June 12th, we will do a deep dive into Change Management–How do you get your team on board when you need to change direction? On July 10th, we will explore how to Maximize Your Marketing ROI. Other topics will be determined as we move forward. Please feel free to reach out to us to let us know what subjects you would like for us to explore.

Here’s the schedule:

June 12, 2020–2 PM ET/11 AM PT
July 10, 2020–2 PM ET/11 AM PT
August 14, 2020–2 PM ET/11 AM PT
September 11, 2020–2 PM ET/11 AM PT
October 9, 2020–2 PM ET/11 AM PT
November 13, 2020–2 PM ET/11 AM PT
December 11, 2020–2 PM ET/11 AM PT

Whether you are a sales or marketing professional or a home building President or CEO, this webinar series is for you!  REGISTER HERE

Share and Enjoy !

Free Webinar – Part 7: Selling in a Time of Uncertainty Series – Inspiration and Spring Cleanup

Free Webinar – Part 7: Selling in a Time of Uncertainty Series – Inspiration and Spring Cleanup

This webinar was recorded live on FRIDAY, MAY 1, 2020 at 1:00 PM EDT/10:00 AM PDT The next one will be on May 15th.  You can use the link below to register for it. CLICK HERE TO REGISTER NOW May Day, May Day – No our ship is not sinking, we are hosting our nextContinue Reading

FREE WEBINAR Part 6: Selling in a Time of Uncertainty-Pave the Road to Recovery

FREE WEBINAR Part 6: Selling in a Time of Uncertainty-Pave the Road to Recovery

This webinar was recorded live FRIDAY, APRIL 24, 2020 at 1 PM EDT/10 AM PDT CLICK HERE TO REGISTER FOR THE UPCOMING WEBINAR ON FRIDAY, MAY 1st   This week we are back with Part 6 of our webinar series: “Selling in a Time of Uncertainty: Pave a Road To Recovery.” We are going toContinue Reading

FREE WEBINAR Part 5: Selling in a Time of Uncertainty-Energy, Optimism, Action

FREE WEBINAR Part 5: Selling in a Time of Uncertainty-Energy, Optimism, Action

Join us next Friday, April 24, 2020, at 1:00 PM EDT/10:00 AM PDT, when our special guest will be Melissa Morman, Client Experience Officer of Builders Digital Experience (BDX). REGISTER HERE FOR NEXT FRIDAY’S WEBINAR Until then, please enjoy the recording of the April 17, 2020 webinar. On April 24, 2020, we continue our journeyContinue Reading

FREE WEBINAR Part 3: Selling in a Time of Uncertainty-Is This Our ‘New Normal?’

FREE WEBINAR Part 3: Selling in a Time of Uncertainty-Is This Our ‘New Normal?’

WEBINAR RECORDED LIVE ON FRIDAY, APRIL 3, 2020 at 1:00 PM EDT/10:00 AM PDT With those goals in mind, our topics this week are: Keeping your branding and messaging on point while still encouraging interaction on your social channels Ideas to help rebuild or support your community during the crisis Managing the virtual appointment settingContinue Reading

Google Loves YouTube–Here’s Why and How. Guest Vlog with Jim Schaefer.

Google Loves YouTube–Here’s Why and How. Guest Vlog with Jim Schaefer.

Dictionary.com defines Search-engine optimization (SEO) as the methods used to boost the ranking or frequency of a website in results returned by a search engine, in an effort to maximize user traffic to the site. Three takeaways from todays video: “Optimize” your website pages to maximize your Google ranking Use key words/phrases at least 3Continue Reading

Marketing vs Sales. Whose Job is it Anyway?

Marketing vs Sales. Whose Job is it Anyway?

  Kimberly Mackey summarizes the valuable topics below from the “Marketing vs Sales-Whose Job is it Anyway?” program with her co-presenters at IBS 2020. Who should make sure you are represented properly on your website? Who should post on social media? Provide marketing content that is relatable – pets and people – rather than justContinue Reading

Using LinkedIn to Grow Your Sales with Guest Vlogger, Adam Van Bavel of O’Neil Interactive

Using LinkedIn to Grow Your Sales with Guest Vlogger, Adam Van Bavel of O’Neil Interactive

Grab those earbuds and click the video above to take you to the full playlist.  The following transcript is from the abridged version of this video, not the full playlist. The information provided by Adam was so good, we decided to offer it as a full training session, broken down into 2 videos for yourContinue Reading

Guest Vlogger: John Palumbo on Unlocking Your Personal Charisma

Guest Vlogger: John Palumbo on Unlocking Your Personal Charisma

TRANSCRIPT: This week I am going to share some insights with you on charisma, and what you can do to unlock your personal charisma. You know, that state of mind – that attitude, if you would – that helps you influence and persuade people. That’s really what charisma is about; Your ability to influence andContinue Reading

As Seen at IBS75: Meredith Oliver Presents, “Fact or Fiction: Digital Marketing Myths Busted”

As Seen at IBS75: Meredith Oliver Presents, “Fact or Fiction: Digital Marketing Myths Busted”

In this video, Guest Vlogger, Meredith Oliver, “busts” Myth #1 wide open: Websites can be beautiful or functional but they can’t be both. Hey there Kimberly, Meredith here. Thank you so much for the opportunity to contribute to your blog. I really appreciate the invitation, and I’m happy to do it. You’ve been so graciousContinue Reading

Mystery Solved: Social Media That Drives Walk-in Traffic

Mystery Solved: Social Media That Drives Walk-in Traffic

Hey everybody, Kevin Oakley from DoYouConvert.com here thanks to Kimberly Mackey and New Homes Solutions Consulting to talk to you about my session at the Builder Show that I gave at Sales Central called Mystery Solved: Social Media That Drives Walk-In Traffic. Here we go! We only have a few minutes to cover a lot.Continue Reading

Auditing and Planning Your Marketing for 2019

Auditing and Planning Your Marketing for 2019

It’s that time of year! We’re reflecting back and looking ahead. It’s often a time of optimism, ambition, and excitement. I want to make sure we build on that excitement, but also see it through to execution, so in the video, I’m going to show you how to audit your previous year’s marketing efforts andContinue Reading

Professional Associations Foster Networking, Personal Relationships and Successful Companies

Professional Associations Foster Networking, Personal Relationships and Successful Companies

Our builders’ associations are the very best resource for networking, growing our business and establishing personal relationships within the professional building community. Through these organizations, industry experts and specialists create, share and maintain core values that result in the best possible results for your business growth and community success. Through perseverance, networking, personal relationships andContinue Reading

Guest Vlog:  How To Use Pinterest To Sell More Homes

Guest Vlog: How To Use Pinterest To Sell More Homes

(Video contains subtitles) Hi, everyone. My name is Anya Chrisanthon, and I’m the host of the New Construction Marketing Podcast. Let me ask you a quick question. Have you used Pinterest? No, I don’t mean to get outfit ideas or recipes, although that’s all good. I mean, have you used Pinterest to help you sellContinue Reading

THE ZERO MOMENT OF TRUTH: LESSONS FROM AMAZON.COM

THE ZERO MOMENT OF TRUTH: LESSONS FROM AMAZON.COM

The first of a three-part series on the disruptive impact of eCommerce on home buying, from Avid CEO and Founder Paul Cardis. By: Paul Cardis Ever since the Internet became popular, home builders have been slowly aligning their sales strategies to the new normal. But a revolution is afoot and sales will never be theContinue Reading

REALTORS®: Can’t Live with Them, Can’t Shoot Them! SEBC 2012 with Russ Laggan

REALTORS®: Can’t Live with Them, Can’t Shoot Them! SEBC 2012 with Russ Laggan

I Was Wrong! There, I Said It (and you might be making the same mistake).

I Was Wrong! There, I Said It (and you might be making the same mistake).

Anyone who knows me, knows that it is hard for me to admit when I am wrong. And yet, here I am announcing it to the world.  Why would I do that? Well, I believe this particular error deserves to be shared because I know many of you who may be innocently making the sameContinue Reading

The importance of wise branding: Hair today, gone tomorrow.

The importance of wise branding: Hair today, gone tomorrow.

GUEST BLOGGER: Leah Turner, Turner Time Consulting Last week I went to my beloved (and very sexy) hairdresser to get some highlights in my hair. I go to him about every 8 weeks, and he does an excellent job. He touches up my roots and slaps a few blonde highlights in my hair, and voila – I walkContinue ReadingContinue Reading