Category Archives: Marketing

FREE WEBINAR: Part 3: Selling in a Time of Uncertainty: Is This Our ‘New Normal?’

FREE WEBINAR: Part 3: Selling in a Time of Uncertainty: Is This Our ‘New Normal?’

FRIDAY, APRIL 3, 2020 at 1:00 PM EDT/10:00 AM PDT

By now, we are all starting to settle into a new routine. We have mostly figured out how to work remotely, but now is not the time to get complacent; now is the time for decisive action and leadership.

Last week’s attendees told us they want to focus on what they have control over and use this time wisely to service their existing buyers, keep their team safe, move forward, and create a plan that will allow them to emerge from this crisis stronger than ever.

With those goals in mind, our topics this week are:

• Keeping your branding and messaging on point while still encouraging interaction on your social channels.
• Ideas to help rebuild or support your community during the crisis.
• Managing the virtual appointment setting process
• Screening prospects to determine who should have a face-to-face meeting and who should have a virtual meeting.
• Managing prospect behavior for safety when conducting a face-to-face meeting/tour.
• Help with external REALTOR® relations and managing/balancing their involvement through the process.
• More information on mortgages and finance.
• Managing and messaging for your existing pipeline of customers.
• More information on the customer experience funnel and the hand-offs.

Panelists:
Carol Morgan, Founder, and President of Denim Marketing
Leah Kaiz Fellows, Founder and Online Sales Counselor Trainer of Blue Gypsy, Inc.
Kimberly Mackey, Founder, and Sales & Marketing Management Consultant of New Homes Solutions Consulting
MODERATOR:  Kelly Ann Zuccarelli, SVP, National Builder, Renovation & Condo Program Manager with Wells Fargo Home Mortgage

Come ready to participate and bring your questions.

Google Loves YouTube–Here’s Why and How. Guest Vlog with Jim Schaefer.

Google Loves YouTube–Here’s Why and How. Guest Vlog with Jim Schaefer.

Dictionary.com defines Search-engine optimization (SEO) as the methods used to boost the ranking or frequency of a website in results returned by a search engine, in an effort to maximize user traffic to the site. Three takeaways from todays video: “Optimize” your website pages to maximize your Google ranking Use key words/phrases at least 3Continue Reading

Marketing vs Sales. Whose Job is it Anyway?

Marketing vs Sales. Whose Job is it Anyway?

  Kimberly Mackey summarizes the valuable topics below from the “Marketing vs Sales-Whose Job is it Anyway?” program with her co-presenters at IBS 2020. Who should make sure you are represented properly on your website? Who should post on social media? Provide marketing content that is relatable – pets and people – rather than justContinue Reading

Using LinkedIn to Grow Your Sales with Guest Vlogger, Adam Van Bavel of O’Neil Interactive

Using LinkedIn to Grow Your Sales with Guest Vlogger, Adam Van Bavel of O’Neil Interactive

Grab those earbuds and click the video above to take you to the full playlist.  The following transcript is from the abridged version of this video, not the full playlist. The information provided by Adam was so good, we decided to offer it as a full training session, broken down into 2 videos for yourContinue Reading

Guest Vlogger: John Palumbo on Unlocking Your Personal Charisma

Guest Vlogger: John Palumbo on Unlocking Your Personal Charisma

TRANSCRIPT: This week I am going to share some insights with you on charisma, and what you can do to unlock your personal charisma. You know, that state of mind – that attitude, if you would – that helps you influence and persuade people. That’s really what charisma is about; Your ability to influence andContinue Reading

As Seen at IBS75: Meredith Oliver Presents, “Fact or Fiction: Digital Marketing Myths Busted”

As Seen at IBS75: Meredith Oliver Presents, “Fact or Fiction: Digital Marketing Myths Busted”

In this video, Guest Vlogger, Meredith Oliver, “busts” Myth #1 wide open: Websites can be beautiful or functional but they can’t be both. Hey there Kimberly, Meredith here. Thank you so much for the opportunity to contribute to your blog. I really appreciate the invitation, and I’m happy to do it. You’ve been so graciousContinue Reading

Mystery Solved: Social Media That Drives Walk-in Traffic

Mystery Solved: Social Media That Drives Walk-in Traffic

Hey everybody, Kevin Oakley from DoYouConvert.com here thanks to Kimberly Mackey and New Homes Solutions Consulting to talk to you about my session at the Builder Show that I gave at Sales Central called Mystery Solved: Social Media That Drives Walk-In Traffic. Here we go! We only have a few minutes to cover a lot.Continue Reading

Auditing and Planning Your Marketing for 2019

Auditing and Planning Your Marketing for 2019

It’s that time of year! We’re reflecting back and looking ahead. It’s often a time of optimism, ambition, and excitement. I want to make sure we build on that excitement, but also see it through to execution, so in the video, I’m going to show you how to audit your previous year’s marketing efforts andContinue Reading

Professional Associations Foster Networking, Personal Relationships and Successful Companies

Professional Associations Foster Networking, Personal Relationships and Successful Companies

Our builders’ associations are the very best resource for networking, growing our business and establishing personal relationships within the professional building community. Through these organizations, industry experts and specialists create, share and maintain core values that result in the best possible results for your business growth and community success. Through perseverance, networking, personal relationships andContinue Reading

Guest Vlog:  How To Use Pinterest To Sell More Homes

Guest Vlog: How To Use Pinterest To Sell More Homes

(Video contains subtitles) Hi, everyone. My name is Anya Chrisanthon, and I’m the host of the New Construction Marketing Podcast. Let me ask you a quick question. Have you used Pinterest? No, I don’t mean to get outfit ideas or recipes, although that’s all good. I mean, have you used Pinterest to help you sellContinue Reading

THE ZERO MOMENT OF TRUTH: LESSONS FROM AMAZON.COM

THE ZERO MOMENT OF TRUTH: LESSONS FROM AMAZON.COM

The first of a three-part series on the disruptive impact of eCommerce on home buying, from Avid CEO and Founder Paul Cardis. By: Paul Cardis Ever since the Internet became popular, home builders have been slowly aligning their sales strategies to the new normal. But a revolution is afoot and sales will never be theContinue Reading

REALTORS®: Can’t Live with Them, Can’t Shoot Them! SEBC 2012 with Russ Laggan

REALTORS®: Can’t Live with Them, Can’t Shoot Them! SEBC 2012 with Russ Laggan

I Was Wrong! There, I Said It (and you might be making the same mistake).

I Was Wrong! There, I Said It (and you might be making the same mistake).

Anyone who knows me, knows that it is hard for me to admit when I am wrong. And yet, here I am announcing it to the world.  Why would I do that? Well, I believe this particular error deserves to be shared because I know many of you who may be innocently making the sameContinue Reading

The importance of wise branding: Hair today, gone tomorrow.

The importance of wise branding: Hair today, gone tomorrow.

GUEST BLOGGER: Leah Turner, Turner Time Consulting Last week I went to my beloved (and very sexy) hairdresser to get some highlights in my hair. I go to him about every 8 weeks, and he does an excellent job. He touches up my roots and slaps a few blonde highlights in my hair, and voila – I walkContinue ReadingContinue Reading