A Buy Now Button Coming to a Website Near You was recorded live on April 16, 2021. Please join us LIVE for the next Power Hour on May 21, 2021. REGISTER HERE Can buying a home today really be as simple as pressing a button? During the next edition of the Sales & Marketing Power… Continue Reading
Category Archives: Marketing
New Webinar Series Announced: The Sales and Marketing Power Hour
UPDATE: This webinar was recorded LIVE on January 22, 2021 with our special guest, Tammie Smoot, from the The BDX. Who better to ask about engaging your online leads? If you missed it, please enjoy the recording here, and be sure to register below to join the rest of the webinars in the series. … Continue Reading
2020 Vision Webinar: Top New Home Sales and Marketing Tips for 2021
RECORDED LIVE, December 11, 2020 2020 has definitely been a year for the record books. We have enjoyed spending time with you every month to help you to navigate this extraordinary year. Now, as we come to our last 2020 Vision Webinar of the series, we wanted to wrap it all up in a BIG… Continue Reading
2020 Vision Webinar: It’s a Game Changer–It’s A Party!
*THIS WEBINAR WAS RECORDED LIVE ON OCTOBER 9, 2020. You are not going to want to miss out on this month’s installment of the 2020 Vision Webinar: It’s a Game Changer–It’s a Party! Along with industry experts and head coaches Carol Morgan, founder and president of Denim Marketing and Kimberly Mackey, founder and sales and marketing management consultant… Continue Reading
WEBINAR: 2020 Vision-It’s a Game Changer–Marketing ROI for the C-Suite
Register now for our new joint Denim Marketing / New Homes Solutions monthly webinar series, “2020 Vision–It’s a Game Changer!” The schedule is the 2nd Friday of each month in 2020. Our next webinar will be on August 14, 2020, at 2 PM where the topic will be, “Stop Majoring in the Minors, Focus on What Matters.” Whether you… Continue Reading
5 Steps to Build Your Brand With Guest Vlogger Mollie Elkman of Group Two
Here are 3 takeaways of today’s special guest’s topic: The 5 exercises to help you pinpoint your message A brand is a voice and a character that connects with people Showcase how you are different from your competition by researching the messages that are already out there Video transcription: Hi everyone, thank you for joining… Continue Reading
NEW WEBINAR SERIES: 2020 Vision–It’s a Game Changer
*Our first webinar of this series was recorded live on June 12, 2020 at 2 PM ET. Mark your calendar, and be sure to register for our next webinar on July 10, 2020. REGISTER HERE FOR THE SERIES OR A SINGLE WEBINAR It isn’t just the rules that have changed; we are playing a completely… Continue Reading
Free Webinar – Part 7: Selling in a Time of Uncertainty Series – Inspiration and Spring Cleanup
This webinar was recorded live on FRIDAY, MAY 1, 2020 at 1:00 PM EDT/10:00 AM PDT The next one will be on May 15th. You can use the link below to register for it. CLICK HERE TO REGISTER NOW May Day, May Day – No our ship is not sinking, we are hosting our next… Continue Reading
FREE WEBINAR Part 6: Selling in a Time of Uncertainty-Pave the Road to Recovery
This webinar was recorded live FRIDAY, APRIL 24, 2020 at 1 PM EDT/10 AM PDT CLICK HERE TO REGISTER FOR THE UPCOMING WEBINAR ON FRIDAY, MAY 1st This week we are back with Part 6 of our webinar series: “Selling in a Time of Uncertainty: Pave a Road To Recovery.” We are going to… Continue Reading
FREE WEBINAR Part 5: Selling in a Time of Uncertainty-Energy, Optimism, Action
Join us next Friday, April 24, 2020, at 1:00 PM EDT/10:00 AM PDT, when our special guest will be Melissa Morman, Client Experience Officer of Builders Digital Experience (BDX). REGISTER HERE FOR NEXT FRIDAY’S WEBINAR Until then, please enjoy the recording of the April 17, 2020 webinar. On April 24, 2020, we continue our journey… Continue Reading
FREE WEBINAR Part 3: Selling in a Time of Uncertainty-Is This Our ‘New Normal?’
WEBINAR RECORDED LIVE ON FRIDAY, APRIL 3, 2020 at 1:00 PM EDT/10:00 AM PDT With those goals in mind, our topics this week are: Keeping your branding and messaging on point while still encouraging interaction on your social channels Ideas to help rebuild or support your community during the crisis Managing the virtual appointment setting… Continue Reading
Google Loves YouTube–Here’s Why and How. Guest Vlog with Jim Schaefer.
Dictionary.com defines Search-engine optimization (SEO) as the methods used to boost the ranking or frequency of a website in results returned by a search engine, in an effort to maximize user traffic to the site. Three takeaways from todays video: “Optimize” your website pages to maximize your Google ranking Use key words/phrases at least 3… Continue Reading
Marketing vs Sales. Whose Job is it Anyway?
Kimberly Mackey summarizes the valuable topics below from the “Marketing vs Sales-Whose Job is it Anyway?” program with her co-presenters at IBS 2020. Who should make sure you are represented properly on your website? Who should post on social media? Provide marketing content that is relatable – pets and people – rather than just… Continue Reading
Using LinkedIn to Grow Your Sales with Guest Vlogger, Adam Van Bavel of O’Neil Interactive
Grab those earbuds and click the video above to take you to the full playlist. The following transcript is from the abridged version of this video, not the full playlist. The information provided by Adam was so good, we decided to offer it as a full training session, broken down into 2 videos for your… Continue Reading
Guest Vlogger: John Palumbo on Unlocking Your Personal Charisma
TRANSCRIPT: This week I am going to share some insights with you on charisma, and what you can do to unlock your personal charisma. You know, that state of mind – that attitude, if you would – that helps you influence and persuade people. That’s really what charisma is about; Your ability to influence and… Continue Reading
As Seen at IBS75: Meredith Oliver Presents, “Fact or Fiction: Digital Marketing Myths Busted”
In this video, Guest Vlogger, Meredith Oliver, “busts” Myth #1 wide open: Websites can be beautiful or functional but they can’t be both. Hey there Kimberly, Meredith here. Thank you so much for the opportunity to contribute to your blog. I really appreciate the invitation, and I’m happy to do it. You’ve been so gracious… Continue Reading
Mystery Solved: Social Media That Drives Walk-in Traffic
Hey everybody, Kevin Oakley from DoYouConvert.com here thanks to Kimberly Mackey and New Homes Solutions Consulting to talk to you about my session at the Builder Show that I gave at Sales Central called Mystery Solved: Social Media That Drives Walk-In Traffic. Here we go! We only have a few minutes to cover a lot.… Continue Reading
Auditing and Planning Your Marketing for 2019
It’s that time of year! We’re reflecting back and looking ahead. It’s often a time of optimism, ambition, and excitement. I want to make sure we build on that excitement, but also see it through to execution, so in the video, I’m going to show you how to audit your previous year’s marketing efforts and… Continue Reading
Professional Associations Foster Networking, Personal Relationships and Successful Companies
Our builders’ associations are the very best resource for networking, growing our business and establishing personal relationships within the professional building community. Through these organizations, industry experts and specialists create, share and maintain core values that result in the best possible results for your business growth and community success. Through perseverance, networking, personal relationships and… Continue Reading
Sales & Marketing Power Hour: HOW RUDE! Dealing with Negative Social Media Comments
If you don’t have something nice to say, don’t say anything at all…is what we all wish we could say to rude comments! Instead, we will put on our big girl and big boy pants to discuss what we can say professionally in this SMPH with Courtney Steward of Denim Marketing. Watch now to learn how to respond when faced with unnecessary negativity. If you are in home building or real estate, this is a MUST WATCH!
To learn more about the Sales & Marketing Power Hour and register to attend so that you can join in the conversation, please visit https://NewHomesSolutions.com/blog or join our Facebook Group: https://facebook.com/groups/salesmarketingpowerhour
Next on The Sales & Marketing Power Hour, our HOT TOPIC is “Diversity, Equity & Inclusion in the Homebuilding Industry.” Our special guests are Teresa Palios Smith, Chief Diversity, Equity & Inclusion Officer with Berkshire Hathaway HomeServices and Kerry White, Sales Manager for Paran Homes. Please mark your calendar now and plan to join us LIVE on November 12, 2021, at Noon ET. REGISTER HERE
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