Sales and Marketing Power Hour: How Artificial Intelligence is Revolutionizing New Home Sales

Sales and Marketing Power Hour: How Artificial Intelligence is Revolutionizing New Home Sales

AI-Driven Sales: How Artificial Intelligence is Revolutionizing New Home Sales

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Kimberly Mackey, New Homes Solutions Consulting

Carol Morgan, Founder and President of Denim Marketing


Bassam Salem, Founder of Atlas RTX

John Lee, CEO of Anewgo

Will Zhang, CEO of

Patrick Murphy, Co-founder and CEO of

Key Takeaways:

  • AI’s transformative impact on businesses and industries
  • The role of AI in the homebuilding industry
  • Integrating AI in marketing and content creation
  • The ethics of AI and data privacy concerns
  • Future developments in AI and how to stay ahead

Part 1: AI’s Transformative Impact on Businesses and Industries

The panelists discuss the widespread adoption of AI technologies, which have transformed businesses by automating tasks, enhancing decision-making, and fostering innovation. They emphasize the importance of embracing AI to remain competitive and maintain growth. Bassam Salem highlights how AI helps in streamlining processes in the homebuilding industry, while Wei-Li Chong underscores the value of AI-driven insights in making data-driven decisions.

Part 2: The Role of AI in Homebuilding and Development

The conversation shifts to the specific applications of AI in homebuilding. John Lee explains how AI can help identify suitable locations for new housing developments, and Bassam Salem shares his insights on AI’s role in improving the home buying process. They also touch upon the potential of AI to aid in property valuation and price prediction, offering more accurate and efficient assessments.

Part 3: Integrating AI in Marketing and Content Creation

Panelists delve into the integration of AI in marketing and content creation. They discuss using AI-powered tools like ChatGPT to generate ad copy, blog content, and social media posts. These tools help marketers save time and resources while maintaining high-quality content. They also explore the possibilities of generative AI for creating images and designs, further streamlining the creative process.

Part 4: The Ethics of AI and Data Privacy Concerns

The panelists tackle AI’s ethical considerations, including data privacy, bias, and potential job displacement. They emphasize the need for transparency, ethical AI development, and adherence to privacy regulations. Will Zhang highlights the importance of striking a balance between AI’s benefits and potential risks, while Bassam Salem underscores the role of industry standards in ensuring responsible AI use.

Part 5: Future Developments in AI and How to Stay Ahead

As the conversation concludes, the panelists share their thoughts on the future of AI and how businesses can stay ahead of the curve. They mention Google’s Project Magi as an example of AI’s ongoing evolution, emphasizing the importance of starting small and understanding AI’s limitations. They encourage businesses to remain curious, explore various AI tools, and integrate them into their operations to generate small wins and spark creativity.

In this insightful discussion, industry experts explore the transformative impact of AI across various sectors, including homebuilding, marketing, and content creation. By embracing AI technology and staying ahead of developments, businesses can harness the power of AI to drive innovation, streamline processes, and enhance decision-making.

The next Sales and Marketing Power Hour is scheduled for June 14, 2023 at Noon ET. REGISTER HERE so you don’t miss out.


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