Category Archives: Customer Experience Funnel

How to Enhance Your Customer Experience to Boost Profits: Engaging Leads

How to Enhance Your Customer Experience to Boost Profits: Engaging Leads

How to Enhance Your Customer Experience to Boost Profits: Engaging Leads

This is the second portion of a two-part series that covers the integration of sales and internal operations to maximize success. Click here for Part I.

It may sound contradictory to the name of the industry, but builders aren’t in the home-building business; they’re in the customer business. And how builders initiate and manage these customer relationships are the keys to a successful business.

Attendees at The Customer Experience Funnel: Best Practices for Profitability master session during the 2019 International Builders’ Show learned the ins and outs of this process from speakers Will Duderstadt of M/I Homes, Inc.; Chris Hartley of Dunhill Homes & Nathan Carlisle Homes; and Kimberly Mackey of New Homes Solutions Consulting.

Engaging Leads… (Click Here to Read the Article at NAHBNow.com)

As Seen at IBS75: Do You Know How Much Sales Traffic You Are Missing?

As Seen at IBS75: Do You Know How Much Sales Traffic You Are Missing?

Back in 2008, I wrote an article entitled, “It is 7 PM, Do You Know Where Your Customers Are?” The gist of the article was that we, as builders, were not positioning our model hours to make it more convenient for our buyers to visit with our sales professionals at the times when the buyersContinue Reading

When Does the Customer Experience Start?

When Does the Customer Experience Start?

Asking when the Customer Experience starts is like asking the question, how long do you get to make a first impression? The answer for both is that they start well before initial contact is made with your prospect. Today’s buyers are more educated because of our connected world than they were just 5-10 years ago.Continue Reading