Category Archives: Customer Experience Funnel

Part 2: Selling in a Time of Uncertainty: Ramping up in a Time of Uncertainty

Part 2: Selling in a Time of Uncertainty: Ramping up in a Time of Uncertainty

When: Mar 27, 2020, 01:00 PM Eastern Time (US and Canada)
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With the constantly changing landscape and different protocols from state to state, it’s important that we stay calm, safe, and healthy while still doing what we can to keep the economy going and help consumers find pockets of calm and confidence.

Last week, we held a webinar to share ideas with residential construction leadership to help them weather the current climate. With such an overwhelming response, we didn’t have enough room for everyone. Our participants told us they wanted more information to keep everything moving during these challenging times. We’ve decided to continue the discussion about marketing during COVID-19 and how we can create some calm in a storm of uncertainty. (Unfortunately, we were unable to record that webinar).

Our topics this week will include:

1. Social Media Messaging during this COVID-19 Crisis
2. How Much marketing should we still be doing and what type of marketing works best right now?
3. What can we do behind the scenes to make our marketing more effective both from the company and the grassroots level?
4. More information on online tools and how to use them.
5. Best practice sharing from around the country.
6. Improvements we can make to our company’s Customer Experience processes and procedures to use both now and beyond the  COVID-19 crisis.
7. The Font-line: How can we best use our Online Sales Counselors and what tools do they need?
8. In the absence of an online sales team, how can we teach our onsite sales team to handle and nurture leads more efficiently?
9. Inserting COVID-19 messaging in our CRM what is appropriate during this time?
10. How best to use this time to ramp up for sales after the crisis ends?

Join us this Friday, March 27th at 1 PM EDT for Part 2: Selling in a Time of Uncertainty: Ramping up in a Time of Uncertainty with:

  • Carol Morgan, Founder, and President of Denim Marketing
  • Leah Kaiz Fellows, Founder and Online Sales Counselor Trainer of Blue Gypsy, Inc.
  • Kimberly Mackey, Founder, and Sales & Marketing Management Consultant of New Homes Solutions Consulting
  • MODERATOR:  Kelly Ann Zuccarelli, SVP, National Builder, Renovation & Condo Program Manager with Wells Fargo Home Mortgage

Come ready to participate and bring your questions.

REGISTER HERE FOR THIS WEBINAR

 

Think Like a Customer to Create a Better Customer Experience

Think Like a Customer to Create a Better Customer Experience

TRANSCRIPTION (but put your earbuds on, you will enjoy the video much more than just reading below): Once again, this year I was honored to be included with the best thought-leaders of our industry when our friends at LassoCRM created “Top New Home Sales Tips for 2020.” I have been contributing to this phenomenal traditionContinue Reading

Builder Funnel Radio Podcast: Episode 43: The Customer Experience Funnel (CEF) w/Kimberly Mackey

Builder Funnel Radio Podcast: Episode 43: The Customer Experience Funnel (CEF) w/Kimberly Mackey

  In this May 2019 episode, Spencer Powell hosts Kimberly Mackey of New Homes Solutions Consulting. Kimberly talks us through the Customer Experience Funnel (CEF): Where it starts How it works The different stages of the CEF How to master yours to improve your homebuyer customer experience If your business thrives on new and repeatContinue Reading

How to Enhance Your Customer Experience to Boost Profits: Engaging Leads

How to Enhance Your Customer Experience to Boost Profits: Engaging Leads

How to Enhance Your Customer Experience to Boost Profits: Engaging Leads Filed in International Builders’ Show, Sales & Marketing on April 30, 2019 • 0 Comments This is the second portion of a two-part series that covers the integration of sales and internal operations to maximize success. Click here for Part I. It may sound contradictory to the nameContinue Reading

As Seen at IBS75: Do You Know How Much Sales Traffic You Are Missing?

As Seen at IBS75: Do You Know How Much Sales Traffic You Are Missing?

Back in 2008, I wrote an article entitled, “It is 7 PM, Do You Know Where Your Customers Are?” The gist of the article was that we, as builders, were not positioning our model hours to make it more convenient for our buyers to visit with our sales professionals at the times when the buyersContinue Reading

When Does the Customer Experience Start?

When Does the Customer Experience Start?

Asking when the Customer Experience starts is like asking the question, how long do you get to make a first impression? The answer for both is that they start well before initial contact is made with your prospect. Today’s buyers are more educated because of our connected world than they were just 5-10 years ago.Continue Reading