Here are 3 takeaways of today’s special guest’s topic: The 5 exercises to help you pinpoint your message A brand is a voice and a character that connects with people Showcase how you are different from your competition by researching the messages that are already out there Video transcription: Hi everyone, thank you for joining… Continue Reading
NEW WEBINAR SERIES: 2020 Vision–It’s a Game Changer
*Our first webinar of this series was recorded live on June 12, 2020 at 2 PM ET. Mark your calendar, and be sure to register for our next webinar on July 10, 2020. REGISTER HERE FOR THE SERIES OR A SINGLE WEBINAR It isn’t just the rules that have changed; we are playing a completely… Continue Reading
How Do You Motivate the Motivators? Pass It On Quarantine Advice.
If you are like me, you are starting to miss your friends and colleagues, and are a bit ZOOMED out. Well, I decided to do something about that, so I reached out to a group of my friends and colleagues who are thought leaders in the home building industry. I asked them to share a… Continue Reading
Free Webinar: Improving Realtor® Relationships for the Long Haul
This week, we are back with an eighth webinar in a series designed to help sales and marketing teams in the new home industry improve their co-op Realtor relationships during this uncharted crisis. This webinar was recorded live on May 15, 2020, at 1 p.m. EDT. As part of our webinar series, “Selling in a… Continue Reading
Free Webinar – Part 7: Selling in a Time of Uncertainty Series – Inspiration and Spring Cleanup
This webinar was recorded live on FRIDAY, MAY 1, 2020 at 1:00 PM EDT/10:00 AM PDT The next one will be on May 15th. You can use the link below to register for it. CLICK HERE TO REGISTER NOW May Day, May Day – No our ship is not sinking, we are hosting our next… Continue Reading
FREE WEBINAR Part 6: Selling in a Time of Uncertainty-Pave the Road to Recovery
This webinar was recorded live FRIDAY, APRIL 24, 2020 at 1 PM EDT/10 AM PDT CLICK HERE TO REGISTER FOR THE UPCOMING WEBINAR ON FRIDAY, MAY 1st This week we are back with Part 6 of our webinar series: “Selling in a Time of Uncertainty: Pave a Road To Recovery.” We are going to… Continue Reading
FREE WEBINAR Part 5: Selling in a Time of Uncertainty-Energy, Optimism, Action
Join us next Friday, April 24, 2020, at 1:00 PM EDT/10:00 AM PDT, when our special guest will be Melissa Morman, Client Experience Officer of Builders Digital Experience (BDX). REGISTER HERE FOR NEXT FRIDAY’S WEBINAR Until then, please enjoy the recording of the April 17, 2020 webinar. On April 24, 2020, we continue our journey… Continue Reading
FREE WEBINAR Part 4: Selling in a Time of Uncertainty-Chart Your Course
This webinar was recorded live on FRIDAY, APRIL 10, 2020 at 1:00 PM EDT/10:00 AM PDT Last week, our audience asked us about managing the here and now. The focus was more on getting it right and getting it right for NOW. So, we have prepared a whole new session for you. We are bringing… Continue Reading
FREE WEBINAR Part 3: Selling in a Time of Uncertainty-Is This Our ‘New Normal?’
WEBINAR RECORDED LIVE ON FRIDAY, APRIL 3, 2020 at 1:00 PM EDT/10:00 AM PDT With those goals in mind, our topics this week are: Keeping your branding and messaging on point while still encouraging interaction on your social channels Ideas to help rebuild or support your community during the crisis Managing the virtual appointment setting… Continue Reading
Google Loves YouTube–Here’s Why and How. Guest Vlog with Jim Schaefer.
Dictionary.com defines Search-engine optimization (SEO) as the methods used to boost the ranking or frequency of a website in results returned by a search engine, in an effort to maximize user traffic to the site. Three takeaways from todays video: “Optimize” your website pages to maximize your Google ranking Use key words/phrases at least 3… Continue Reading
FREE WEBINAR Part 2: Selling in a Time of Uncertainty-Ramping up in a Time of Uncertainty
When: Mar 27, 2020, 01:00 PM Eastern Time (US and Canada) REGISTER HERE FOR THIS WEBINAR (After registering, you will receive a confirmation email containing information about joining the webinar.) With the constantly changing landscape and different protocols from state to state, it’s important that we stay calm, safe, and healthy while still doing what… Continue Reading
COVID-19: Simple Steps Every Builder and On-site Salesperson Can Do Right Now
In summary: Telephone calls and video messages keep the public informed yet allow you to remain personal Relay the measures you are taking to minimize transmission Have a sense of humor Video transcription: Hi everyone, Kimberly Mackey here with New Homes Solutions. I know that SOLUTIONS is normally brought to you twice a month, but… Continue Reading
Parade of Homes Traffic. You Can Connect.
Three main takeaways from today’s topic and challenge: Think of “looky-loos” as opportunities and not as time wasters Connect with “looky-loos” by asking questions not about homebuying They will remember your geniune interest when they are actually ready to buy Hi everyone, Kimberly Mackey here with New Homes Solutions. Normally, our program for SOLUTIONS is… Continue Reading
Please Participate in the State of the Home Builder Marketing Report
This year, New Homes Solutions Consulting is partnering with our friends at Builder Funnel to create the most in-depth, State of the Home Builder Marketing Report to date. If you haven’t taken the Home Builder Marketing Survey yet, it is designed to help you discover gaps or additional ideas for your marketing program. It will also… Continue Reading
I Was Wrong! Version 2.0–Building Brokerage Relationships
LINK TO THE ORIGINAL ARTICLE, “I Was Wrong! There, I Said It (And You Might Be Making The Same Mistake)” Three important takeaways to build relationships with the brokerages as a whole instead of the indivual REALTOR®: Educate the brokerages on selling new construction Partner on sponsorships to carve out a niche Incentivize with… Continue Reading
Marketing vs Sales. Whose Job is it Anyway?
Kimberly Mackey summarizes the valuable topics below from the “Marketing vs Sales-Whose Job is it Anyway?” program with her co-presenters at IBS 2020. Who should make sure you are represented properly on your website? Who should post on social media? Provide marketing content that is relatable – pets and people – rather than just… Continue Reading
Mike Lyon Interview: Live from the International Builders Show
Mike Lyon, the online lead generation expert from DoYouConvert.com, spoke with Kimberly Mackey at IBS 2020 to discuss what’s trending in builder sales this year. Here’s what the duo chatted about in the energetic hallway: The education at IBS is from the best of the best Builders are strengthening their sales teams with coaching… Continue Reading
Bring The Customer Experience Funnel Workshop to Your Organization
Customer Experience Flyer Download the full flyer above. Are you looking for something your builders want to attend? It may be a little out of the box, meaning that it is a 3-hour Workshop, but those who attend it come away with an armload of information to help them to grow their business and provide… Continue Reading
Think Like a Customer to Create a Better Customer Experience
TRANSCRIPTION (but put your earbuds on, you will enjoy the video much more than just reading below): Once again, this year I was honored to be included with the best thought-leaders of our industry when our friends at LassoCRM created “Top New Home Sales Tips for 2020.” I have been contributing to this phenomenal tradition… Continue Reading
How Do Your Sales Skills Measure Up? Guest Vlog with Leah Turner from Melinda Brody & Company
TRANSCRIPTION: The results are in of the 2018 benchmark study! Hi there, I’m Leah Turner, Sales Coach, and Trainer with Belinda Brody and Company. Every year we put together a benchmark study that we share with our clients. What we do is we take all the data from the year and compile it to come… Continue Reading