Category Archives: Builder Sales

Lasso CRM: Top New Home Sales Tips for 2023–Lead from the Side

Lasso CRM: Top New Home Sales Tips for 2023–Lead from the Side

Every year, Lasso CRM reaches out to the influencers in our industry to ask them to contribute their best advice on what we have learned and what we should apply going forward into the new year. I am always honored to be included in this article. This year, my advice is about the need to Lead from the Side.

As 2023 approaches and the market continues to “normalize,” the concepts of leadership and how to lead are more critical than ever. Our sales teams are currently in a state of shock. The proverbial rug was pulled out from under them, and they were unsure what to do next. Leadership is not something we do to our teams; it is something we do with our teams. An analogy I like to use is a lesson I learned from my 1,100-pound horse. Trying to force a horse to do something often becomes a battle of wills, and I will lose—EVERY TIME. I can’t pull him to get him to walk forward and can’t push him without the risk of being kicked. I can walk beside him, and when he knows I am there with him, he is more than happy to go along with me. We can also learn a lot about leadership from this approach with our teams. When you walk with your team, and they feel supported and know that you are there beside them, you get better results.

Get out in the field. Spend time with your team members each week to support them, brainstorm with them, and make it safe for them to perform the activities we know it takes to drive the traffic they need. Then, and only then, will they listen to your advice on improving their sales skills and be open to the training and education they need to thrive in any market. While you are with them, giving them suggestions, please don’t assume they know how to do what you are suggesting. For instance, we tell our teams to meet general real estate agents, but is that enough? Those salespeople who haven’t been in new home sales for more than 10 years have never had to do these activities before. They need you to go with them and show them how to do it correctly. Spend time in your sales meetings and one-on-one with role plays to teach them the skills they need to thrive. Don’t hesitate to bring in trainers with different perspectives and techniques to support your efforts. When we all lead from the side, we get through the steps and skills we need to succeed as a team in this and every market.

To learn more and read the entire article with advice from the best and brightest in our industry, CLICK HERE

To help emerging leaders in our industry to grow their leadership skills, New Homes Solutions has created the Lead from the Side Academy. The Academy is for anyone in sales management or those aspiring to grow into a leadership position within our industry. To learn more and receive a free, no-obligation brochure, please CLICK HERE to request it.

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Atlanta Real Estate Forum Podcast: How Homebuilders Can Get Traction With Sales

Atlanta Real Estate Forum Podcast: How Homebuilders Can Get Traction With Sales

The podcast was recorded on February 23, 2023. Recently, Kimberly Mackey joined host Carol Morgan, Founder and President of Denim Marketing, to chat about the Traction Scorecard strategy, predicting sales paces and more on the All About Real Estate segment of the Atlanta Real Estate Forum Podcast. Here is a summary of the conversation. ForContinue Reading

Head-to-Head: Becoming a Rock Star Sales Leader with Alan Beulah

Head-to-Head: Becoming a Rock Star Sales Leader with Alan Beulah

(If you would like to read the discussion between Kimberly and Alan, the video transcription is at the bottom of the page.) If you are a veteran sales manager in the home building industry, have you ever wondered how you stack up? Maybe you are a General Sales Manager and aspire to take it toContinue Reading

Head-to-Head with Roland Nairnsey: Avoiding Market Whiplash

Head-to-Head with Roland Nairnsey: Avoiding Market Whiplash

(If you would like to read the discussion between Kimberly and Roland, the video transcription at the bottom of the page.) Are you starting to experience Market Whiplash? Listen in, as Roland Nairnsey, from New Home Sales Plus and Kimberly Mackey go Head-to-Head. We will dive in HEADfirst into what you can do, right now,Continue Reading

Head-to-Head: Take 2–The Top 10 NEW Mistakes Salespeople Make with Leah Turner

Head-to-Head: Take 2–The Top 10 NEW Mistakes Salespeople Make with Leah Turner

(If you wouild like to read the discussion between Kimberly and Leah, the video transcription is at the bottom of the page.) It is always better to learn from the mistakes of others. For the second year in a row, Leah Turner, from Melinda Brody & Company Mystery Shopping stops by to share with KimberlyContinue Reading

Selling Homes Predictably with Kimberly Mackey, Guest Speaker

Selling Homes Predictably with Kimberly Mackey, Guest Speaker

          Click here to listen to the podcast (47:41) on DoYouConvert.com Recently, Kimberly Mackey sat down with Kevin Oakley, the Managing Partner of Do You Convert  on the award-winning, Market Proof Marketing Podcast. They discuss a multitude of topics, including why builders can’t move forward to improve their sales numbers until theyContinue Reading

Sales and Marketing Power Hour-Making Movie Stars Out of Your Camera Shy Team

Sales and Marketing Power Hour-Making Movie Stars Out of Your Camera Shy Team

Industry gurus have preached the power of video for years and 2020 brought the importance of videos even further to the forefront, yet your team is still struggling to produce them. It is understandable. Perhaps it is rooted in fear, perhaps it is laziness, perhaps it is a lack of understanding. Whatever it is, nowContinue Reading

Head-to-Head with Bassam Salem-Making Artificial Intelligence Sexy and Personal

Head-to-Head with Bassam Salem-Making Artificial Intelligence Sexy and Personal

(If you would like to read the discussion between Kimberly and Bassam, the video transcription is at the bottom of the page.) Are you terrified that technology will replace you? Is it all happening so fast that you can’t wrap your head around it? How do you fit in? Artificial INTELLIGENCE is SMART! On thisContinue Reading

Sales and Marketing Power Hour-Selling Homes with Nothing to See

Sales and Marketing Power Hour-Selling Homes with Nothing to See

Welcome to the first Sales and Marketing Power Hour of 2022 and our move to Wednesday. Happy Hump Day! We kicked off 2022 with a BANG! SOLD OUT? Waiting on your next community to open? Dr. Seuss tells us that “the waiting place is a useless place.” Do homebuilders still need model homes in today’sContinue Reading

Head-to-Head: FUTURE VISION with Meredith Oliver

Head-to-Head: FUTURE VISION with Meredith Oliver

(If you would like to read the discussion between Kimberly and Meredith, the video transcription is at the bottom of the page.) You know you are in for a great time and a lot of FANtasitc information when Meredith Oliver stops in to help us prepare for 2022. We discuss everything from what event planningContinue Reading

Head-to-Head with Jeff Shore: Through the Buyer’s Eyes

Head-to-Head with Jeff Shore: Through the Buyer’s Eyes

(If you wouild like to read the discussion between Kimberly and Jeff, the video transcription is at the bottom of the page.) What fun Jeff Shore and Kimberly Mackey had taking a deep dive into looking at the homebuying process “Through the Buyer’s Eyes.” You’ve heard it again and again, but homebuying is about relationshipsContinue Reading

Head to Head: How An Abundance Mentality Can Restore Order to Your World

Head to Head: How An Abundance Mentality Can Restore Order to Your World

On September 14, 2021, our good friend Leah Fellows, from Blue Gypsy, Inc., stopped by to discuss how having an abundance mentality can restore order to your world. If you feel stressed or overwhelmed, perhaps just tired, this is the one for you. Learn how a few small steps can have a huge impact toContinue Reading

Head-to-Head: Creating the ULTIMATE Online Sales/On-site Sales TEAM with Mike Lyon

Head-to-Head: Creating the ULTIMATE Online Sales/On-site Sales TEAM with Mike Lyon

(If you wouild like to read the discussion between Kimberly and Mike, the video transcription is at the bottom of the page.) On August 10, 2021, the one and only Mike Lyon, from Do You Convert stopped by as Kimberly Mackey’s guest on Head-to-Head. The mission: “CREATING THE ULTIMATE Online Sales Counselor (OSC)/ON-SITE Sales TEAM.Continue Reading

Working With REALTORS®-Builder Nuggets Podcast Featuring Kimberly Mackey

Working With REALTORS®-Builder Nuggets Podcast Featuring Kimberly Mackey

How do we turn the general adversarial relationship of builders and REALTORS® into a two-way street of collaboration and trust? In this episode hosted by Duane Johns, our guest Kimberly Mackey shares real-world solutions for just this. She has earned the reputation as being an expert in today’s competitive and rapidly changing sales environment. InContinue Reading

Head-to-Head: The Top 10 Mistakes Most Salespeople Make

Head-to-Head: The Top 10 Mistakes Most Salespeople Make

(If you would like to read the discussion between Kimberly and Leah, the video transcription is below.) “THE TOP TEN MISTAKES MOST SALESPEOPLE MAKE.” What happens when two long-time friends and travel buddies go Head-to-Head? Will the friendship survive? 😉 LOL! I am happy to report that it did. We cover some of the crazyContinue Reading

Sales and Marketing Power Hour: Is By Appointment Here to Stay?

Sales and Marketing Power Hour: Is By Appointment Here to Stay?

If the Pandemic taught the new home building industry one thing, booking “By Appointment” is highly effective. After years of experts touting the advantages of setting appointments, builders have made the switch to by appointment preferred or by appointment only to provide customers with social distanced experiences. And the side effects are numerous – moreContinue Reading

Head-to-Head: The Enneagram Enigma with Quint Lears and Kimberly Mackey

Head-to-Head: The Enneagram Enigma with Quint Lears and Kimberly Mackey

  Do you ever feel like you are not being heard? Do you feel like you have to say the same thing over and over to your buyers? Perhaps, it is nothing more than two personality styles who communicate and hear things in very different ways? Listen in to this recording where Kimberly Mackey wentContinue Reading

Head-to-Head with Roland Nairnsey: Engaging Anxious Buyers in Today’s Hot Market

Head-to-Head with Roland Nairnsey: Engaging Anxious Buyers in Today’s Hot Market

(If you would like to read the discussion between Kimberly and Roland, the video transcription at the bottom of the page.) On April 13, 2021, Kimberly Mackey went Head-to-Head with Roland Nairnsey, from New Homes Sales Plus. Buyers are getting extremely anxious with all the bidding wars, rising prices, product shortages, lotteries, VIP lists, highestContinue Reading

Building Perspective Podcast: Looking Forward with Kimberly Mackey

Building Perspective Podcast: Looking Forward with Kimberly Mackey

Recently, Kimberly Mackey was honored to be the featured guest on the Building Perspective Podcast. we spoke about how to get involved in the homebuilders association to give back to our industry, how to manage yourself and others using PRO-active and RE-active time, and even managing your building business during all the chaos and withContinue Reading

Power Hour Webinar: Cut the Commission: Pros & Cons of Paying Co-op Commission

Power Hour Webinar: Cut the Commission: Pros & Cons of Paying Co-op Commission

        Join us once a month on Fridays at noon E.T. for the Sales & Marketing Power Hour. Kimberly Mackey of New Homes Solutions Consulting and Carol Morgan of Denim Marketing promise to power up home builder sales and marketing teams–no topic is too cutting edge for us to tackle! Focused onContinue Reading