In this jam-packed episode of the Sales and Marketing Power Hour hosted by Carol Morgan from Denim Marketing and Kimberly Mackey from New Homes Solutions Consulting, we tackled one of the most pressing challenges in the homebuilding industry—plugging the leaks in your sales funnel. With expert insights from Spencer Powell from Builder Funnel, Kelly Fink from Milesbrand, and Keith McKinney from New Home Star, there were too many nuggets to count in this discussion!
The Big Picture: Understanding the Leaks
The conversation started with a deep dive into the common areas where sales funnels tend to “leak.” Spencer Powell highlighted the importance of aligning marketing and sales teams to ensure a seamless customer journey. He emphasized that disjointed efforts often lead to potential buyers slipping through the cracks.
Strategic Marketing with Kelly Fink
Kelly Fink brought her expertise in branding and messaging to the table, underscoring the need for clear, consistent communication across all platforms. She shared actionable tips on crafting messages that resonate with today’s buyers, ensuring that your funnel attracts the right audience from the start.
The Role of Sales Training with Keith McKinney
Keith McKinney focused on the critical role of sales training in maintaining a healthy funnel. He argued that even the best marketing efforts could be undone if sales teams aren’t equipped with the right skills and tools. His tips on ongoing training and real-time feedback were invaluable for keeping the funnel flowing smoothly.
Key Takeaways: Plugging the Leaks
One thing became clear throughout the program: there’s no one-size-fits-all solution. Each expert brought unique perspectives on diagnosing and fixing funnel leaks. Whether improving team alignment, refining messaging, or investing in sales training, the path to a leak-proof funnel requires a multifaceted approach.
This episode was a treasure trove of practical advice, and if you’re serious about optimizing your sales process, it’s a must-watch. There were too many nuggets to count, but here are a few that stood out:
- Align your sales and marketing efforts to create a seamless customer experience.
- Focus on messaging that resonates with your target audience.
- Invest in ongoing sales training to keep your team sharp and responsive.
- USE and MANAGE with technology–speed and personalization are king.
If you missed the live session, be sure to catch the replay—you won’t want to miss these insights!
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