In the latest Head-to-Head event, Kimberly Mackey of New Homes Solutions Consulting and Ryan Taft from Shore Consulting ask, “Are Your Buyer’s Stories Popcorn Worthy?” This engaging discussion, anchored in Ryan Taft’s book “Story Getter” and the Storybrand concept, underscores the transformative power of storytelling in sales, particularly within the homebuilding industry. The Importance of… Continue Reading
Author Archives: Kimberly Mackey
Sales and Marketing Power Hour Crossover Event: Sales or Marketing Whose Job Is It Anyway? (Part 2)
Buckle up because we’re diving into some game-changing insights from the big crossover event between The Sales & Marketing Power Hour with hosts Kimberly Mackey from New Homes Solutions Consulting and Carol Morgan from Denim Marketing and The Home Builder’s Digital Marketing Podcast hosted by Greg Bray from Blue Tangerine and Kevin Weitzel from Outhouse.… Continue Reading
Head-to-Head: The NEW Lessons Learned from This Years Video Mystery Shopping Benchmark Study
Back by popular demand, Kimberly Mackey of New Home Solutions Consulting and Leah Turner of Melinda Brody & Co. recently got together for the 4th time on Head-to-Head to unveil the highly anticipated results of Melinda Brody & Co.’s benchmark study. Based on over 1,200 mystery shops conducted across 40+ builders nationwide, this study provides… Continue Reading
NAR Changes Present Opportunities and Challenges for Smart Builders
As we all know by now, the real estate landscape is shifting in light of recent changes to the National Association of Realtors (NAR) rules. These adjustments, prompted by the Sitzer-Burnett verdict, signal a move toward more turbulent times ahead as the general real estate business adapts and creates new best practices. Let’s explore how… Continue Reading
Sales and Marketing Power Hour: It’s Time to Turn Up the Tech
In today’s homebuilding industry, using technology effectively is essential rather than just an option. The latest Sales and Marketing Power Hour hosted by Carol Morgan and Kimberly Mackey brought together a panel of experts to discuss why builders need to leverage technology well. The panel included Monica Wheaton from ECI Solutions and Beth Byrd of… Continue Reading
Head-to-Head: The Top 5 Things You Need to Know When Working with the Active Adult Buyer
Engaging the Active Adult Buyer: Insights from the Latest “Head-to-Head” Episode In the most recent installment of “Head-to-Head,” titled “The Top 5 Things You Need to Know When Working with the Active Adult Buyer,” Kimberly Mackey, alongside guest expert Todd Warshauer from Active Adult Consulting, delved into the intricacies of the real estate market for… Continue Reading
Sales and Marketing Power Hour: Shaping Your Brand Voice
This edition of the Sales and Marketing Power Hour was an engaging session led by hosts Carol Morgan with Denim Marketing and Kimberly Mackey with New Homes Solutions Consulting, focusing on the critical aspects of branding and its impact on sales. Taylor Humphrey, the Director of Sales and Marketing for Pacesetter Homes in Dallas Texas,… Continue Reading
Kimberly Mackey Selected to Present Expert Insights at International Builders Show 2024
Las Vegas, NV – Kimberly Mackey, the founder of New Homes Solutions Consulting, has once again been honored with an invitation to share her industry knowledge at the prestigious International Builders Show (IBS) in Las Vegas, Nevada. Scheduled for February 27th to 29th, 2024, Mackey will lead two groundbreaking sessions designed to empower real estate… Continue Reading
Head-to-Head: You Bought the Tech. Now How Do You Get Your Team to Use It?
On January 9, 2024, Kimberly Mackey hosted the first Head-to-Head of 2024. Wow, did we come in hot with this discussion about how home builders can get their teams fully on board with new tech investments? She was joined by Keith McKinney, Vice President of New Home Star, and John Lee, CEO of Anewgo, subbing… Continue Reading
Sales and Marketing Power Hour: 2024 Annual Lasso Roundup
Every year, ECI/Lasso CRM invites the top minds in the home building industry to contribute to a joint blog post featuring the Top New Home Sales Tips, the Top New Home Marketing Tips, and recently added The Top New Home Operations Tips for the year. You can visit https://newhomessolutions.com/SMPH-2024-Annual-Lasso-Roundup for links to the full blog posts on… Continue Reading
Head to Head: Create a Realtor VIP Program That Won’t Drive You Crazy
In this edition of Head-to-Head, Kimberly Mackey is joined by Russ Laggan, the Senior Regional Director of Growth for eXp Realty, LLC. The discussion aims to show how builders and general real estate can partner successfully to create a terrific customer experience for their buyers. But wait, there is more…much more. You will love our… Continue Reading
head-to-Head: Lead, Follow, or Pivot: Adapting Your Sales & Leadership Strategy in Real-Time
In the vibrant world of new home sales, there is always something new to learn, especially when it comes to honing one’s skills in sales and leadership. In the latest episode of the profound live discussion, “Head-to-Head”, Kimberly Mackey of New Homes Solutions Consulting and guest expert Roland Nairnsey of New Home Sales Plus took… Continue Reading
Head-to-Head: Change is Hard…You Go First with Chad Sanschagrin
Have you ever found yourself caught in the vicious cycle of self-doubt and negative self-talk, unable to push through your limitations? Then the latest episode of “Head-to-Head” is a must-watch for you! Featuring insightful conversations with Kimberly Mackey, the passionate founder of New Homes Solutions Consulting, and Chad Sanschagrin, the relentless founder of Cannonball Moments,… Continue Reading
Sales and Marketing Power Hour: So, You Got a Lead, Now What?
Today’s consumers are well-informed. To attract the right leads, we dive deep into the mindset of the modern homebuyer and explore ways to resonate with them. This entails leveraging effective marketing strategies, including targeted ads and SEO to reach target audiences. You will see proven techniques to generate high-quality leads consistently. Learn how to build… Continue Reading
Sales and Marketing Power Hour: How to AI…Now
In our SMPH webinar, “How to AI…Now,” we further explore the potential of artificial intelligence in the home-building sector. Kimberly Mackey of New Homes Solutions and Carol Morgan from Denim Marketing invite industry leaders Anya Chrisanthon from Anewgo and Barrett Davis of NterNow, to present practical strategies for incorporating AI into sales and marketing… Continue Reading
Head-to-Head: Round 3–The Top 10 Mistakes Sales Professionals Make Today
Back by popular demand, Leah Turner from Melinda Brody and Company (Mystery Shopping) stopped by Head to Head for the 3rd year in a row to discuss the results of the Annual Benchmark Study that Melinda Brody & Company does which uses the results of their hundreds of mystery shops over the year to let… Continue Reading
Sales and Marketing Power Hour: How Artificial Intelligence is Revolutionizing New Home Sales
AI-Driven Sales: How Artificial Intelligence is Revolutionizing New Home Sales Chat GPT Generated Summary. For details, please listen and watch the episode. Hosts: Kimberly Mackey, New Homes Solutions Consulting Carol Morgan, Founder and President of Denim Marketing Panelists: Bassam Salem, Founder of Atlas RTX John Lee, CEO of Anewgo Will Zhang, CEO of OpenHouse.ai Patrick… Continue Reading
Building Profitable Systems in Your Business
In a recent episode of “It’s Not That Complicated” podcast, Kimberly Mackey discussed the importance of creating a strong company culture and how it can impact business outcomes. Mackey emphasizes that company culture is not just a set of values or a mission statement, but a way of doing business that can impact employee engagement,… Continue Reading
Head-to-Head: Back to the Future with Bob Schultz
While most sales and marketing people in the home building industry today probably haven’t been in the business long enough to have gone through some of the crazy swings this industry is known for, Bob Schultz has definitely been there and done that. In this edition of Head-to-Head, industry experts Bob Schultz and Kimberly… Continue Reading
Lasso CRM: Top New Home Sales Tips for 2023–Lead from the Side
Every year, Lasso CRM reaches out to the influencers in our industry to ask them to contribute their best advice on what we have learned and what we should apply going forward into the new year. I am always honored to be included in this article. This year, my advice is about the need to… Continue Reading