On January 9, 2024, Kimberly Mackey hosted the first Head-to-Head of 2024. Wow, did we come in hot with this discussion about how home builders can get their teams fully on board with new tech investments? She was joined by Keith McKinney, Vice President of New Home Star, and John Lee, CEO of Anewgo, subbing… Continue Reading
Author Archives: Kimberly Mackey
Sales and Marketing Power Hour: 2024 Annual Lasso Roundup
Every year, ECI/Lasso CRM invites the top minds in the home building industry to contribute to a joint blog post featuring the Top New Home Sales Tips, the Top New Home Marketing Tips, and recently added The Top New Home Operations Tips for the year. You can visit https://newhomessolutions.com/SMPH-2024-Annual-Lasso-Roundup for links to the full blog posts on… Continue Reading
Head to Head: Create a Realtor VIP Program That Won’t Drive You Crazy
In this edition of Head-to-Head, Kimberly Mackey is joined by Russ Laggan, the Senior Regional Director of Growth for eXp Realty, LLC. The discussion aims to show how builders and general real estate can partner successfully to create a terrific customer experience for their buyers. But wait, there is more…much more. You will love our… Continue Reading
head-to-Head: Lead, Follow, or Pivot: Adapting Your Sales & Leadership Strategy in Real-Time
In the vibrant world of new home sales, there is always something new to learn, especially when it comes to honing one’s skills in sales and leadership. In the latest episode of the profound live discussion, “Head-to-Head”, Kimberly Mackey of New Homes Solutions Consulting and guest expert Roland Nairnsey of New Home Sales Plus took… Continue Reading
Head-to-Head: Change is Hard…You Go First with Chad Sanschagrin
Have you ever found yourself caught in the vicious cycle of self-doubt and negative self-talk, unable to push through your limitations? Then the latest episode of “Head-to-Head” is a must-watch for you! Featuring insightful conversations with Kimberly Mackey, the passionate founder of New Homes Solutions Consulting, and Chad Sanschagrin, the relentless founder of Cannonball Moments,… Continue Reading
Sales and Marketing Power Hour: So, You Got a Lead, Now What?
Today’s consumers are well-informed. To attract the right leads, we dive deep into the mindset of the modern homebuyer and explore ways to resonate with them. This entails leveraging effective marketing strategies, including targeted ads and SEO to reach target audiences. You will see proven techniques to generate high-quality leads consistently. Learn how to build… Continue Reading
Sales and Marketing Power Hour: How to AI…Now
In our SMPH webinar, “How to AI…Now,” we further explore the potential of artificial intelligence in the home-building sector. Kimberly Mackey of New Homes Solutions and Carol Morgan from Denim Marketing invite industry leaders Anya Chrisanthon from Anewgo and Barrett Davis of NterNow, to present practical strategies for incorporating AI into sales and marketing… Continue Reading
Head-to-Head: Round 3–The Top 10 Mistakes Sales Professionals Make Today
Back by popular demand, Leah Turner from Melinda Brody and Company (Mystery Shopping) stopped by Head to Head for the 3rd year in a row to discuss the results of the Annual Benchmark Study that Melinda Brody & Company does which uses the results of their hundreds of mystery shops over the year to let… Continue Reading
Sales and Marketing Power Hour: How Artificial Intelligence is Revolutionizing New Home Sales
AI-Driven Sales: How Artificial Intelligence is Revolutionizing New Home Sales Chat GPT Generated Summary. For details, please listen and watch the episode. Hosts: Kimberly Mackey, New Homes Solutions Consulting Carol Morgan, Founder and President of Denim Marketing Panelists: Bassam Salem, Founder of Atlas RTX John Lee, CEO of Anewgo Will Zhang, CEO of OpenHouse.ai Patrick… Continue Reading
Building Profitable Systems in Your Business
In a recent episode of “It’s Not That Complicated” podcast, Kimberly Mackey discussed the importance of creating a strong company culture and how it can impact business outcomes. Mackey emphasizes that company culture is not just a set of values or a mission statement, but a way of doing business that can impact employee engagement,… Continue Reading
Head-to-Head: Back to the Future with Bob Schultz
While most sales and marketing people in the home building industry today probably haven’t been in the business long enough to have gone through some of the crazy swings this industry is known for, Bob Schultz has definitely been there and done that. In this edition of Head-to-Head, industry experts Bob Schultz and Kimberly… Continue Reading
Lasso CRM: Top New Home Sales Tips for 2023–Lead from the Side
Every year, Lasso CRM reaches out to the influencers in our industry to ask them to contribute their best advice on what we have learned and what we should apply going forward into the new year. I am always honored to be included in this article. This year, my advice is about the need to… Continue Reading
Atlanta Real Estate Forum Podcast: How Homebuilders Can Get Traction With Sales
The podcast was recorded on February 23, 2023. Recently, Kimberly Mackey joined host Carol Morgan, Founder and President of Denim Marketing, to chat about the Traction Scorecard strategy, predicting sales paces and more on the All About Real Estate segment of the Atlanta Real Estate Forum Podcast. Here is a summary of the conversation. For… Continue Reading
Sales and Marketing Power Hour: Girl Power! How Women Are Changing the Homebuilding Industry
Mollie Elkman, Owner and President of Group Two and best-selling author of The House That She Built and Alaina Money-Garman, CEO of Garman Homes join hosts Carol Morgan of Denim Marketing and Kimberly Mackey of New Homes Solutions Consulting for this GIRL POWERED edition of the Sales and Marketing Power Hour. This program created quite… Continue Reading
Sales and Marketing Power Hour: Annual Lasso Roundup 2023
The annual tradition continues, and this just might be the best one yet. Every year, LassoCRM does blog posts for the Top New Home Sales Tips and the Top New Home Marketing Tips. From that article, we team up with the experts who wrote the most innovative tips and bring them to life with our… Continue Reading
Head-to-Head: Soar Like An Eagle In a World Full of Turkeys with Robert Stevenson
(If you would like to read the discussion between Kimberly and Rob, the video transcription is at the bottom of the page.) Best-selling author and international speaker Robert Stevenson joined Kimberly Mackey for a candid conversation about what it takes to be a great leader, regardless of your title. Robert Stevenson is the author of… Continue Reading
Sales and Marketing Power Hour: Follow-up Like a Boss
One thing on the mind of sales teams across the county right now is, “how can I follow-up in meaningful ways, and not ‘sound like a pest’? The keyword in that sentence is “meaningful.” We all sound like a broken record when we say the market has normalized and that we have to back to… Continue Reading
Sales Performance Secrets with Kimberly Mackey on The Build Better Podcast
EPISODE DESCRIPTION: Tired of constantly stressing over sales? Sometimes contracts come easy, and sometimes it feels like you can’t breathe because you’re so thirsty! New home sales is a volatile and stressful world to manage – but with some practical, tried and proven strategies, it is possible to bring some predictability to your business. Tune… Continue Reading
Head-to-Head: Focus + Intensity = Results
(If you would like to read the discussion between Kimberly and Tug, the video transcription is at the bottom of the page.) Attention Builders, if you are in firefighting mode far more often than you would like, this video is a MUST-SEE! Learn how Tug Huddleston, of Red Door Homes of North Central Florida, went… Continue Reading
Sales and Marketing Power Hour: Selling to Active Adult Buyers in the Current Market
If one of your buyer demographics involves Active Adults (so, all of us), even if you are not selling in an age-restricted community, this is the conversation for you. Co-hosts, Carol Morgan, MIRM (Denim Marketing), and Kimberly Mackey (New Homes Solutions Consulting) have pulled together three of the top industry experts, Todd Warshauer, from 55Places.com,… Continue Reading