How do we turn the general adversarial relationship of builders and REALTORS® into a two-way street of collaboration and trust? In this episode hosted by Duane Johns, our guest Kimberly Mackey shares real-world solutions for just this. She has earned the reputation as being an expert in today’s competitive and rapidly changing sales environment. In… Continue Reading
Sales and Marketing Power Hour: Creating Urgency in the Active Adult Buyer
Today’s active-adult homebuyers have more choices than ever. From staying put in the home they’ve been in for 30 years to renting, buying in an age-restricted community, or retiring to the beach. Because these buyers don’t have to move, it is often more challenging to create a sense of urgency, but it is possible when… Continue Reading
Head-to-Head: The Top 10 Mistakes Most Salespeople Make
(If you would like to read the discussion between Kimberly and Leah, the video transcription is below.) “THE TOP TEN MISTAKES MOST SALESPEOPLE MAKE.” What happens when two long-time friends and travel buddies go Head-to-Head? Will the friendship survive? LOL! I am happy to report that it did. We cover some of the crazy things… Continue Reading
Sales and Marketing Power Hour: Is By Appointment Here to Stay?
If the Pandemic taught the new home building industry one thing, booking “By Appointment” is highly effective. After years of experts touting the advantages of setting appointments, builders have made the switch to by appointment preferred or by appointment only to provide customers with social distanced experiences. And the side effects are numerous – more… Continue Reading
Head-to-Head: The Enneagram Enigma with Quint Lears and Kimberly Mackey
Do you ever feel like you are not being heard? Do you feel like you have to say the same thing over and over to your buyers? Perhaps, it is nothing more than two personality styles who communicate and hear things in very different ways? Listen in to this recording where Kimberly Mackey went… Continue Reading
Head-to-Head with Roland Nairnsey: Engaging Anxious Buyers in Today’s Hot Market
(If you would like to read the discussion between Kimberly and Roland, the video transcription at the bottom of the page.) On April 13, 2021, Kimberly Mackey went Head-to-Head with Roland Nairnsey, from New Homes Sales Plus. Buyers are getting extremely anxious with all the bidding wars, rising prices, product shortages, lotteries, VIP lists, highest… Continue Reading
Sales and Marketing Power Hour: A Buy Now Button Coming to a Website Near You
A Buy Now Button Coming to a Website Near You was recorded live on April 16, 2021. Please join us LIVE for the next Power Hour on May 21, 2021. REGISTER HERE Can buying a home today really be as simple as pressing a button? During the next edition of the Sales & Marketing Power… Continue Reading
Building Perspective Podcast: Looking Forward with Kimberly Mackey
Recently, Kimberly Mackey was honored to be the featured guest on the Building Perspective Podcast. we spoke about how to get involved in the homebuilders association to give back to our industry, how to manage yourself and others using PRO-active and RE-active time, and even managing your building business during all the chaos and with… Continue Reading
Head to Head with John Palumbo–Living the Highly Influential Life
Head to Head is not a webinar and it isn’t a podcast, it is a conversation between Kimberly Mackey and her colleagues and industry friends about some of the hottest topics and challenges in the new home market today. However, today we are reminded that not every topic needs to be HOT for it to… Continue Reading
Power Hour Webinar: Cut the Commission: Pros & Cons of Paying Co-op Commission
Join us once a month on Fridays at noon E.T. for the Sales & Marketing Power Hour. Kimberly Mackey of New Homes Solutions Consulting and Carol Morgan of Denim Marketing promise to power up home builder sales and marketing teams–no topic is too cutting edge for us to tackle! Focused on… Continue Reading
Head to Head with Kimberly Mackey and Chris Hartley: Sales Throttling & Managing the Sales Pace
(If you would like to read the discussion between Kimberly and Chris, the video transcription is at the bottom of this page.) HEAD to HEAD is now a thing! What kind of thing, you ask? Well, it is something in between a podcast and a webinar, and you are invited to attend one or all… Continue Reading
Sales and Marketing Power Hour: Are Chatbots and Automation Taking Over the World?
Kimberly Mackey of New Homes Solutions Consulting and Carol Morgan of Denim Marketing kicked off 2021 with Sales & Marketing Power Hour, a fresh, new webinar series that continues the momentum of the 2020 Vision: It’s a Game Changer webinar series. Hosted once a month on Fridays at noon E.T., Sales & Marketing Power Hour promises to power… Continue Reading
PRESS RELEASE: New Homes Solutions Founder, Kimberly Mackey, Named NSMC Chair for 2021
Kimberly Mackey, founder of New Homes Solutions Consulting, has been tapped to serve as the 2021 Chairperson for the National Sales and Marketing Council (NSMC). Mackey is also honored to serve as the 2021 2nd Vice-Chair of the Associates Committee for the National Association of Home Builders (NAHB) where she will climb the leadership ladder… Continue Reading
New Webinar Series Announced: The Sales and Marketing Power Hour
UPDATE: This webinar was recorded LIVE on January 22, 2021 with our special guest, Tammie Smoot, from the The BDX. Who better to ask about engaging your online leads? If you missed it, please enjoy the recording here, and be sure to register below to join the rest of the webinars in the series. … Continue Reading
2020 Vision Webinar: Top New Home Sales and Marketing Tips for 2021
RECORDED LIVE, December 11, 2020 2020 has definitely been a year for the record books. We have enjoyed spending time with you every month to help you to navigate this extraordinary year. Now, as we come to our last 2020 Vision Webinar of the series, we wanted to wrap it all up in a BIG… Continue Reading
Head to Head! Myers Barnes & Kimberly Mackey
Head to Head was recorded live on December 15, 2020. If you missed it, please enjoy this replay and stay tuned for more Head to Head programs in 2021. So much has changed in new home sales this year, or has it? Join Myers Barnes and Kimberly Mackey as we go head to head in… Continue Reading
Mackey is the Featured Guest on the Digital Marketing Podcast
Join hosts Greg Bray, President of Blue Tangerine and Kevin Weitzel, VP of Business Development and Sales at Outhouse with featured guest this week, Kimberly Mackey, the founder of New Homes Solutions. They discuss multiple ways to improve your customer’s buying experience, such as improving processes and technology. Kimberly is full of energy and her… Continue Reading
Mackey Named 2020 John P. Hall Award Recipient
View the 10/20/20 full email from the Florida Home Builders Association here. “During the Florida Home Builders Association Board of Directors’ meeting on Friday, Oct. 9, Kimberly Mackey was named as the 2020 recipient of John P. Hall Lifetime Achievement Award by the Sales and Marketing Council of the Florida Home Builders Association. This award… Continue Reading
2020 Vision: It’s a Game Changer Webinar Series Continues with 2021 Planning, Budgeting, and Goal Setting
*This webinar was recorded live on November 13, 2020 at 2 PM ET. Please join us for our next webinar on December 11, 2020 at 2 PM ET, when we will take a deep dive into the long awaited Lasso 2021 predictions for Marketing, Sales and the Overall Industry/Economic Outlook. Find out what’s hot and… Continue Reading
2020 Vision Webinar: It’s a Game Changer–It’s A Party!
*THIS WEBINAR WAS RECORDED LIVE ON OCTOBER 9, 2020. You are not going to want to miss out on this month’s installment of the 2020 Vision Webinar: It’s a Game Changer–It’s a Party! Along with industry experts and head coaches Carol Morgan, founder and president of Denim Marketing and Kimberly Mackey, founder and sales and marketing management consultant… Continue Reading