How do we turn the general adversarial relationship of builders and REALTORS® into a two-way street of collaboration and trust? In this episode hosted by Duane Johns, our guest Kimberly Mackey shares real-world solutions for just this. She has earned the reputation as being an expert in today’s competitive and rapidly changing sales environment. In addition, her broad experience working directly with both builders and REALTORS® brings a unique perspective on how all parts should work together to create the whole.
You can listen now at www.buildernuggets.com or search for “Builder Nuggets” (episode 28) wherever you listen to podcasts.
Show highlights include:
- Why adversarial relationships with builders and real estate agents ruin home sales (5:07)
- How working with multiple REALTORS® can multiply your business (if you know how to build great relationships) (8:18)
- The “Running Out the Back Door” process that allows you to pick and choose only the best clients to work with (15:10)
- Why understanding REALTORS® commission structures can grow your own sales (23:42)
- How your broker registration policy can attract only the real estate agents you actually want to work with. (27:19)
- With REALTORS® it’s all carrots and no sticks…sticks don’t work (35:20)
About Builder Nuggets
The Builder Nuggets community is comprised of successful industry leaders like yourself. Award winning builders, remodelers, business coaches, industry experts, and fellow podcasters have come together to share their secrets of success. Our mission is to build better businesses, build better lifestyles, and to build freedom for ourselves and others. We do this by focusing on collaboration over competition.
Hosts Duane Johns and Dave Young invite you to experience the life changing breakthroughs that have helped hundreds of contractors like you build better lives.
Kimberly Mackey is the founder of New Homes Solutions Consulting, and has the reputation as someone with real-world SOLUTIONS in a competitive and rapidly changing sales environment–SOLUTIONS like “50 Sales per Year before Any Walk-in Traffic”. Her primary business is that of a Sales & Marketing Management Consultant. Companies call on Kimberly to set up the processes and systems within the company so that sales is the engine that drives the train rather than running it off the tracks. Because she has such a depth of experience in all disciplines within the building industry beyond the sales and marketing world, she is highly sought after to help companies to create a Customer Experience Process from potential lead to customer and throughout the building process into the warranty period and beyond. In other words, by creating a smooth transition and communication processes, she helps builders to create “Raving Fans.”
She is a keynote speaker and published author of many Sales and Leadership articles with 20 years of experience as an executive in the residential home building and real estate industry. She has a proven track record working with Builders and Developers of all sizes –from the local/regional companies to the publicly traded nationals. She also works with Brokers from across the country and is the architect and director of the highly successful Preferred Builder Partnership with Berkshire Hathaway HomeServices Florida Properties Group where she works with 32 builders, 22 offices and over 650 agents.
For more information, or to book Kimberly for your next event, visit www.NewHomesSolutions.com. While you are there, please be sure to subscribe to SOLUTIONS e-newsletter which comes out twice a month with free training and best practice sharing from across our industry. You are also invited to connect with Kimberly on LinkedIn,www.linkedin.com/in/kimberlymackey; Twitter,www.twitter.com/KimberlyDMackey; and Facebook,www.facebook.com/NewHomesSolutions or on YouTube, www.youtube.com/c/NewHomesSolutions