Industry gurus have preached the power of video for years and 2020 brought the importance of videos even further to the forefront, yet your team is still struggling to produce them. It is understandable. Perhaps it is rooted in fear, perhaps it is laziness, perhaps it is a lack of understanding. Whatever it is, now… Continue Reading
Category Archives: Builder Sales
Head-to-Head with Bassam Salem-Making Artificial Intelligence Sexy and Personal
(If you would like to read the discussion between Kimberly and Bassam, the video transcription is at the bottom of the page.) Are you terrified that technology will replace you? Is it all happening so fast that you can’t wrap your head around it? How do you fit in? Artificial INTELLIGENCE is SMART! On this… Continue Reading
Sales and Marketing Power Hour-Selling Homes with Nothing to See
Welcome to the first Sales and Marketing Power Hour of 2022 and our move to Wednesday. Happy Hump Day! We kicked off 2022 with a BANG! SOLD OUT? Waiting on your next community to open? Dr. Seuss tells us that “the waiting place is a useless place.” Do homebuilders still need model homes in today’s… Continue Reading
Head-to-Head: FUTURE VISION with Meredith Oliver
(If you would like to read the discussion between Kimberly and Meredith, the video transcription is at the bottom of the page.) You know you are in for a great time and a lot of FANtasitc information when Meredith Oliver stops in to help us prepare for 2022. We discuss everything from what event planning… Continue Reading
Head-to-Head with Jeff Shore: Through the Buyer’s Eyes
(If you wouild like to read the discussion between Kimberly and Jeff, the video transcription is at the bottom of the page.) What fun Jeff Shore and Kimberly Mackey had taking a deep dive into looking at the homebuying process “Through the Buyer’s Eyes.” You’ve heard it again and again, but homebuying is about relationships… Continue Reading
Head to Head: How An Abundance Mentality Can Restore Order to Your World
On September 14, 2021, our good friend Leah Fellows, from Blue Gypsy, Inc., stopped by to discuss how having an abundance mentality can restore order to your world. If you feel stressed or overwhelmed, perhaps just tired, this is the one for you. Learn how a few small steps can have a huge impact to… Continue Reading
Head-to-Head: Creating the ULTIMATE Online Sales/On-site Sales TEAM with Mike Lyon
(If you wouild like to read the discussion between Kimberly and Mike, the video transcription is at the bottom of the page.) On August 10, 2021, the one and only Mike Lyon, from Do You Convert stopped by as Kimberly Mackey’s guest on Head-to-Head. The mission: “CREATING THE ULTIMATE Online Sales Counselor (OSC)/ON-SITE Sales TEAM.… Continue Reading
Working With REALTORS®-Builder Nuggets Podcast Featuring Kimberly Mackey
How do we turn the general adversarial relationship of builders and REALTORS® into a two-way street of collaboration and trust? In this episode hosted by Duane Johns, our guest Kimberly Mackey shares real-world solutions for just this. She has earned the reputation as being an expert in today’s competitive and rapidly changing sales environment. In… Continue Reading
Head-to-Head: The Top 10 Mistakes Most Salespeople Make
(If you would like to read the discussion between Kimberly and Leah, the video transcription is below.) “THE TOP TEN MISTAKES MOST SALESPEOPLE MAKE.” What happens when two long-time friends and travel buddies go Head-to-Head? Will the friendship survive? LOL! I am happy to report that it did. We cover some of the crazy things… Continue Reading
Sales and Marketing Power Hour: Is By Appointment Here to Stay?
If the Pandemic taught the new home building industry one thing, booking “By Appointment” is highly effective. After years of experts touting the advantages of setting appointments, builders have made the switch to by appointment preferred or by appointment only to provide customers with social distanced experiences. And the side effects are numerous – more… Continue Reading
Head-to-Head: The Enneagram Enigma with Quint Lears and Kimberly Mackey
Do you ever feel like you are not being heard? Do you feel like you have to say the same thing over and over to your buyers? Perhaps, it is nothing more than two personality styles who communicate and hear things in very different ways? Listen in to this recording where Kimberly Mackey went… Continue Reading
Head-to-Head with Roland Nairnsey: Engaging Anxious Buyers in Today’s Hot Market
(If you would like to read the discussion between Kimberly and Roland, the video transcription at the bottom of the page.) On April 13, 2021, Kimberly Mackey went Head-to-Head with Roland Nairnsey, from New Homes Sales Plus. Buyers are getting extremely anxious with all the bidding wars, rising prices, product shortages, lotteries, VIP lists, highest… Continue Reading
Building Perspective Podcast: Looking Forward with Kimberly Mackey
Recently, Kimberly Mackey was honored to be the featured guest on the Building Perspective Podcast. we spoke about how to get involved in the homebuilders association to give back to our industry, how to manage yourself and others using PRO-active and RE-active time, and even managing your building business during all the chaos and with… Continue Reading
Power Hour Webinar: Cut the Commission: Pros & Cons of Paying Co-op Commission
Join us once a month on Fridays at noon E.T. for the Sales & Marketing Power Hour. Kimberly Mackey of New Homes Solutions Consulting and Carol Morgan of Denim Marketing promise to power up home builder sales and marketing teams–no topic is too cutting edge for us to tackle! Focused on… Continue Reading
Sales and Marketing Power Hour: Are Chatbots and Automation Taking Over the World?
Kimberly Mackey of New Homes Solutions Consulting and Carol Morgan of Denim Marketing kicked off 2021 with Sales & Marketing Power Hour, a fresh, new webinar series that continues the momentum of the 2020 Vision: It’s a Game Changer webinar series. Hosted once a month on Fridays at noon E.T., Sales & Marketing Power Hour promises to power… Continue Reading
New Webinar Series Announced: The Sales and Marketing Power Hour
UPDATE: This webinar was recorded LIVE on January 22, 2021 with our special guest, Tammie Smoot, from the The BDX. Who better to ask about engaging your online leads? If you missed it, please enjoy the recording here, and be sure to register below to join the rest of the webinars in the series. … Continue Reading
Head to Head! Myers Barnes & Kimberly Mackey
Head to Head was recorded live on December 15, 2020. If you missed it, please enjoy this replay and stay tuned for more Head to Head programs in 2021. So much has changed in new home sales this year, or has it? Join Myers Barnes and Kimberly Mackey as we go head to head in… Continue Reading
2020 Vision: It’s a Game Changer Webinar Series Continues with 2021 Planning, Budgeting, and Goal Setting
*This webinar was recorded live on November 13, 2020 at 2 PM ET. Please join us for our next webinar on December 11, 2020 at 2 PM ET, when we will take a deep dive into the long awaited Lasso 2021 predictions for Marketing, Sales and the Overall Industry/Economic Outlook. Find out what’s hot and… Continue Reading
Webinar: 2020 Vision: Online Homebuyer Mystery Shop Revealed
CLICK HERE TO REGISTER FOR OUR UPCOMING WEBINARS RECORDED LIVE on Friday, September 11 at 2 p.m. ET for 2020 Vision: It’s a Game Changer. This month, our webinar series takes a deep dive into the results of the 2020 Online Homebuyer Mystery Shop conducted by Denim Marketing, Melinda Brody & Company, and Blue Gypsy,… Continue Reading
Three Quick Tips Every Onsite Salesperson Can Learn From OSCs
Let’s welcome, Leah Fellows, from Blue Gypsy, Inc. (be sure to put those earbuds in, so you can watch this helpful short video): Leah’s 3 main tips: Sharpen your listening skills so you can ask buyers plenty of deep questions Know your website so you can direct buyers around it Follow up multiple times and… Continue Reading