Category Archives: Marketing

THE ZERO MOMENT OF TRUTH: LESSONS FROM AMAZON.COM

THE ZERO MOMENT OF TRUTH: LESSONS FROM AMAZON.COM

The first of a three-part series on the disruptive impact of eCommerce on home buying, from Avid CEO and Founder Paul Cardis. By: Paul Cardis Ever since the Internet became popular, home builders have been slowly aligning their sales strategies to the new normal. But a revolution is afoot and sales will never be theContinue Reading

REALTORS®: Can’t Live with Them, Can’t Shoot Them! SEBC 2012 with Russ Laggan

REALTORS®: Can’t Live with Them, Can’t Shoot Them! SEBC 2012 with Russ Laggan

I Was Wrong! There, I Said It (and you might be making the same mistake).

I Was Wrong! There, I Said It (and you might be making the same mistake).

Anyone who knows me, knows that it is hard for me to admit when I am wrong. And yet, here I am announcing it to the world.  Why would I do that? Well, I believe this particular error deserves to be shared because I know many of you who may be innocently making the sameContinue Reading

The importance of wise branding: Hair today, gone tomorrow.

The importance of wise branding: Hair today, gone tomorrow.

GUEST BLOGGER: Leah Turner, Turner Time Consulting Last week I went to my beloved (and very sexy) hairdresser to get some highlights in my hair. I go to him about every 8 weeks, and he does an excellent job. He touches up my roots and slaps a few blonde highlights in my hair, and voila – I walkContinue ReadingContinue Reading