Industry gurus have preached the power of video for years and 2020 brought the importance of videos even further to the forefront, yet your team is still struggling to produce them. It is understandable. Perhaps it is rooted in fear, perhaps it is laziness, perhaps it is a lack of understanding. Whatever it is, now… Continue Reading
Author Archives: Kimberly Mackey
Head-to-Head with Bassam Salem-Making Artificial Intelligence Sexy and Personal
(If you would like to read the discussion between Kimberly and Bassam, the video transcription is at the bottom of the page.) Are you terrified that technology will replace you? Is it all happening so fast that you can’t wrap your head around it? How do you fit in? Artificial INTELLIGENCE is SMART! On this… Continue Reading
Sales and Marketing Power Hour-Selling Homes with Nothing to See
Welcome to the first Sales and Marketing Power Hour of 2022 and our move to Wednesday. Happy Hump Day! We kicked off 2022 with a BANG! SOLD OUT? Waiting on your next community to open? Dr. Seuss tells us that “the waiting place is a useless place.” Do homebuilders still need model homes in today’s… Continue Reading
Head-to-Head: Build Your Sales Force Inside and Out
(If you wouild like to read the discussion between Kimberly and Keith, the video transcription is at the bottom of the page.) If you are like most homebuilders, the anatomy of a GREAT salesperson remains a mystery to you. Keith McKinney, from New Home Star, dropped by to go Head-to-Head with Kimberly Mackey, along with… Continue Reading
Head-to-Head with Angela McKay: Getting It All Done!
In this edition of Head-to-Head, Angela McKay, from Oneil Interactive discuss how to fit EVERYTHING in! Ok, that’s not entirely true. There is no way to get everything done, but we help you to figure out some priorities for both work and home life, and the best part is that you already have the tools.… Continue Reading
The Sales and Marketing Power Hour: Annual Lasso Round-up
When we say, “Power Hour,” we mean it! Take a look at this incredible line-up who joined hosts Carol Morgan, from Denim Marketing and Kimberly Mackey, from New Homes Solutions for our annual partnership with Lasso CRM for the end-of-year Round-up. Each year, Lasso CRM asks the top experts from the new home industry to… Continue Reading
Sales and Marketing Power Hour: Diversity, Equity and Inclusion
Ghandi told us to “be the change we want to see in the world.” The conversation must start somewhere about what our company and industry cultures attract for future growth, competitiveness, and better service our surrounding markets. In this episode of the Sales & Marketing Power Hour, we reached out to two industry experts, Teresa… Continue Reading
Head-to-Head: FUTURE VISION with Meredith Oliver
(If you would like to read the discussion between Kimberly and Meredith, the video transcription is at the bottom of the page.) You know you are in for a great time and a lot of FANtasitc information when Meredith Oliver stops in to help us prepare for 2022. We discuss everything from what event planning… Continue Reading
Head-to-Head with Jeff Shore: Through the Buyer’s Eyes
(If you wouild like to read the discussion between Kimberly and Jeff, the video transcription is at the bottom of the page.) What fun Jeff Shore and Kimberly Mackey had taking a deep dive into looking at the homebuying process “Through the Buyer’s Eyes.” You’ve heard it again and again, but homebuying is about relationships… Continue Reading
The Workforce Has Changed, Now It’s Your Turn
Before you make the blanket statement that people are lazy and “no one wants to work any more,” perhaps you should take into consideration these two stats, shared by economist Elliot Eisenberg. Change is hard to do and hard to understand, especially when it disrupts and uproots the workforce and the status quo as much as… Continue Reading
Head to Head: How An Abundance Mentality Can Restore Order to Your World
On September 14, 2021, our good friend Leah Fellows, from Blue Gypsy, Inc., stopped by to discuss how having an abundance mentality can restore order to your world. If you feel stressed or overwhelmed, perhaps just tired, this is the one for you. Learn how a few small steps can have a huge impact to… Continue Reading
Sales and Marketing Power Hour: Pants Optional–Making Remote Work
Builders and industry friends, are you still working from home, or perhaps, with the Delta variant and school back in session, you have staff out due to quarantines? This is the webinar for you. How can you give workers the flexibility they need and still keep the work flowing? And, if you the worker who… Continue Reading
Head-to-Head: Creating the ULTIMATE Online Sales/On-site Sales TEAM with Mike Lyon
(If you wouild like to read the discussion between Kimberly and Mike, the video transcription is at the bottom of the page.) On August 10, 2021, the one and only Mike Lyon, from Do You Convert stopped by as Kimberly Mackey’s guest on Head-to-Head. The mission: “CREATING THE ULTIMATE Online Sales Counselor (OSC)/ON-SITE Sales TEAM.… Continue Reading
Working With REALTORS®-Builder Nuggets Podcast Featuring Kimberly Mackey
How do we turn the general adversarial relationship of builders and REALTORS® into a two-way street of collaboration and trust? In this episode hosted by Duane Johns, our guest Kimberly Mackey shares real-world solutions for just this. She has earned the reputation as being an expert in today’s competitive and rapidly changing sales environment. In… Continue Reading
Sales and Marketing Power Hour: Creating Urgency in the Active Adult Buyer
Today’s active-adult homebuyers have more choices than ever. From staying put in the home they’ve been in for 30 years to renting, buying in an age-restricted community, or retiring to the beach. Because these buyers don’t have to move, it is often more challenging to create a sense of urgency, but it is possible when… Continue Reading
Head-to-Head: The Top 10 Mistakes Most Salespeople Make
(If you would like to read the discussion between Kimberly and Leah, the video transcription is below.) “THE TOP TEN MISTAKES MOST SALESPEOPLE MAKE.” What happens when two long-time friends and travel buddies go Head-to-Head? Will the friendship survive? 😉 LOL! I am happy to report that it did. We cover some of the crazy… Continue Reading
Sales and Marketing Power Hour: Is By Appointment Here to Stay?
If the Pandemic taught the new home building industry one thing, booking “By Appointment” is highly effective. After years of experts touting the advantages of setting appointments, builders have made the switch to by appointment preferred or by appointment only to provide customers with social distanced experiences. And the side effects are numerous – more… Continue Reading
Head-to-Head: The Enneagram Enigma with Quint Lears and Kimberly Mackey
Do you ever feel like you are not being heard? Do you feel like you have to say the same thing over and over to your buyers? Perhaps, it is nothing more than two personality styles who communicate and hear things in very different ways? Listen in to this recording where Kimberly Mackey went… Continue Reading
Head-to-Head with Roland Nairnsey: Engaging Anxious Buyers in Today’s Hot Market
(If you would like to read the discussion between Kimberly and Roland, the video transcription at the bottom of the page.) On April 13, 2021, Kimberly Mackey went Head-to-Head with Roland Nairnsey, from New Homes Sales Plus. Buyers are getting extremely anxious with all the bidding wars, rising prices, product shortages, lotteries, VIP lists, highest… Continue Reading
Sales & Marketing Power Hour: HOW RUDE! Dealing with Negative Social Media Comments
If you don’t have something nice to say, don’t say anything at all…is what we all wish we could say to rude comments! Instead, we will put on our big girl and big boy pants to discuss what we can say professionally in this SMPH with Courtney Steward of Denim Marketing. Watch now to learn… Continue Reading