Back by popular demand, Leah Turner from Melinda Brody and Company (Mystery Shopping) stopped by Head to Head for the 3rd year in a row to discuss the results of the Annual Benchmark Study that Melinda Brody & Company does which uses the results of their hundreds of mystery shops over the year to let… Continue Reading
Category Archives: Sales
Head-to-Head: Back to the Future with Bob Schultz
While most sales and marketing people in the home building industry today probably haven’t been in the business long enough to have gone through some of the crazy swings this industry is known for, Bob Schultz has definitely been there and done that. In this edition of Head-to-Head, industry experts Bob Schultz and Kimberly… Continue Reading
Atlanta Real Estate Forum Podcast: How Homebuilders Can Get Traction With Sales
The podcast was recorded on February 23, 2023. Recently, Kimberly Mackey joined host Carol Morgan, Founder and President of Denim Marketing, to chat about the Traction Scorecard strategy, predicting sales paces and more on the All About Real Estate segment of the Atlanta Real Estate Forum Podcast. Here is a summary of the conversation. For… Continue Reading
Sales and Marketing Power Hour: Annual Lasso Roundup 2023
The annual tradition continues, and this just might be the best one yet. Every year, LassoCRM does blog posts for the Top New Home Sales Tips and the Top New Home Marketing Tips. From that article, we team up with the experts who wrote the most innovative tips and bring them to life with our… Continue Reading
Sales and Marketing Power Hour: Follow-up Like a Boss
One thing on the mind of sales teams across the county right now is, “how can I follow-up in meaningful ways, and not ‘sound like a pest’? The keyword in that sentence is “meaningful.” We all sound like a broken record when we say the market has normalized and that we have to back to… Continue Reading
Sales Performance Secrets with Kimberly Mackey on The Build Better Podcast
EPISODE DESCRIPTION: Tired of constantly stressing over sales? Sometimes contracts come easy, and sometimes it feels like you can’t breathe because you’re so thirsty! New home sales is a volatile and stressful world to manage – but with some practical, tried and proven strategies, it is possible to bring some predictability to your business. Tune… Continue Reading
Guest Vlog: Leah Fellows Asks “Is Your OSC Program On Track?”
We are pleased to offer something we haven’t done in a while on our blog–a guest vlogger. Please welcome Leah Fellows, with Blue Gypsy, Inc. New Homes Solutions’ Guest Vlog welcomes Leah Fellows with Blue Gypsy, Inc. Leah breaks down everything you need to know to answer the question, “Is your OSC program on track… Continue Reading
Sales and Marketing Power Hour with Kevin Oakley: Are You Measuring the Right Stuff?
(If you would like to read the discussion between Kimberly, Carol and Kevin, the video transcription is below.) You hear it all the time. Homebuilding is a numbers game, but what numbers and what do they mean? Kevin Oakley, from Do You Convert stops by The Sales and Marketing Power Hour to help hosts, Carol… Continue Reading
Head-to-Head with Roland Nairnsey: Avoiding Market Whiplash
(If you would like to read the discussion between Kimberly and Roland, the video transcription at the bottom of the page.) Are you starting to experience Market Whiplash? Listen in, as Roland Nairnsey, from New Home Sales Plus and Kimberly Mackey go Head-to-Head. We will dive in HEADfirst into what you can do, right now,… Continue Reading
Get Traction with Kimberly Mackey
Click HERE to listen to the ANewGo Podcast Kimberly Mackey of New Homes Solutions is on the Podcast, A New Go of New Home Sales! with John and Anya, this week to talk about current market temperature, salespeoples’ state of mind and how to measure the right metrics for predictable sales. So let’s get some… Continue Reading
Head-to-Head: Take 2–The Top 10 NEW Mistakes Salespeople Make with Leah Turner
(If you wouild like to read the discussion between Kimberly and Leah, the video transcription is at the bottom of the page.) It is always better to learn from the mistakes of others. For the second year in a row, Leah Turner, from Melinda Brody & Company Mystery Shopping stops by to share with Kimberly… Continue Reading
Selling Homes Predictably with Kimberly Mackey, Guest Speaker
Click here to listen to the podcast (47:41) on DoYouConvert.com Recently, Kimberly Mackey sat down with Kevin Oakley, the Managing Partner of Do You Convert on the award-winning, Market Proof Marketing Podcast. They discuss a multitude of topics, including why builders can’t move forward to improve their sales numbers until they… Continue Reading
Head-to-Head with Bassam Salem-Making Artificial Intelligence Sexy and Personal
(If you would like to read the discussion between Kimberly and Bassam, the video transcription is at the bottom of the page.) Are you terrified that technology will replace you? Is it all happening so fast that you can’t wrap your head around it? How do you fit in? Artificial INTELLIGENCE is SMART! On this… Continue Reading
Head-to-Head: Build Your Sales Force Inside and Out
(If you wouild like to read the discussion between Kimberly and Keith, the video transcription is at the bottom of the page.) If you are like most homebuilders, the anatomy of a GREAT salesperson remains a mystery to you. Keith McKinney, from New Home Star, dropped by to go Head-to-Head with Kimberly Mackey, along with… Continue Reading
Sales and Marketing Power Hour: Diversity, Equity and Inclusion
Ghandi told us to “be the change we want to see in the world.” The conversation must start somewhere about what our company and industry cultures attract for future growth, competitiveness, and better service our surrounding markets. In this episode of the Sales & Marketing Power Hour, we reached out to two industry experts, Teresa… Continue Reading
Head-to-Head: FUTURE VISION with Meredith Oliver
(If you would like to read the discussion between Kimberly and Meredith, the video transcription is at the bottom of the page.) You know you are in for a great time and a lot of FANtasitc information when Meredith Oliver stops in to help us prepare for 2022. We discuss everything from what event planning… Continue Reading
Head-to-Head with Jeff Shore: Through the Buyer’s Eyes
(If you wouild like to read the discussion between Kimberly and Jeff, the video transcription is at the bottom of the page.) What fun Jeff Shore and Kimberly Mackey had taking a deep dive into looking at the homebuying process “Through the Buyer’s Eyes.” You’ve heard it again and again, but homebuying is about relationships… Continue Reading
Head to Head: How An Abundance Mentality Can Restore Order to Your World
On September 14, 2021, our good friend Leah Fellows, from Blue Gypsy, Inc., stopped by to discuss how having an abundance mentality can restore order to your world. If you feel stressed or overwhelmed, perhaps just tired, this is the one for you. Learn how a few small steps can have a huge impact to… Continue Reading
Head-to-Head: The Top 10 Mistakes Most Salespeople Make
(If you would like to read the discussion between Kimberly and Leah, the video transcription is below.) “THE TOP TEN MISTAKES MOST SALESPEOPLE MAKE.” What happens when two long-time friends and travel buddies go Head-to-Head? Will the friendship survive? LOL! I am happy to report that it did. We cover some of the crazy things… Continue Reading
Head-to-Head: The Enneagram Enigma with Quint Lears and Kimberly Mackey
Do you ever feel like you are not being heard? Do you feel like you have to say the same thing over and over to your buyers? Perhaps, it is nothing more than two personality styles who communicate and hear things in very different ways? Listen in to this recording where Kimberly Mackey went… Continue Reading