Applied AI: Tactics to Save Time and Sell Smarter
Sales & Marketing Power Hour with Kimberly Mackey (New Homes Solutions Consulting), Carol Morgan (Denim Marketing), and guest Brian Kernahan (Lumen.ai)
Are you curious—or maybe a little cautious—about how Artificial Intelligence is changing the way we sell new homes? Maybe you’ve asked yourself:
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Will AI take my job?
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Can it really help me sell smarter without losing the human touch?
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Where do I even start when every tech company claims to have “the” AI solution?
If those questions sound familiar, this episode of The Sales & Marketing Power Hour is your roadmap to practical, real-world answers.
In “Applied AI: Tactics to Save Time and Sell Smarter,” Kimberly Mackey and Carol Morgan sit down with Brian Kernahan, Chief Revenue Officer at Lumen.ai, to talk about how AI can empower—not replace—your team. Together, they unpack how to use AI as a productivity booster to handle repetitive tasks, personalize the buyer journey, and help your team focus on what really matters: building relationships that sell homes.
Key Takeaways:
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AI won’t replace you—but someone using AI will. Learn how to leverage automation to make your sales process faster, smarter, and more consistent.
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From leads to appointments: Hear how builders are using conversational AI to qualify leads, schedule tours, and follow up in real time—without losing that human touch.
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The ROI reality check: Only 5% of AI projects deliver measurable returns—find out how to be in that winning 5% with clear goals and integration.
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Avoid the “AI hallucination trap.” Discover how to protect your brand voice and keep your messaging on track.
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Marketing meets AI search. Carol shares how AI-driven search is reshaping SEO and why creating authentic, consistent content is still your best strategy.
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Practical tools you can use today. From Otter and Fireflies for meeting transcripts to Popl for instant lead capture at trade shows, get ready to take notes on time-saving tech you’ll actually use.
AI is here to stay—but the future isn’t AI-first, it’s customer-first, powered quietly and confidently by AI.
So before you say, “AI isn’t for me,” hit play and see how the best builders and sales teams are already using it to simplify their workflows, strengthen their follow-up, and sell more homes—without working more hours.
Watch the full episode to learn how to make AI your most efficient new team member.
And, be sure to REGISTER for our last SMPH of the year on December 10, 2025 at Noon ET. It is everyone’s favorite! We are partnering with ECI|Lasso CRM for the 2026 Edition of the Lasso Round-up! You’ll get a jump start on 2026 and exactly what you need to do now to prepare for the best year yet!
