The latest Sales and Marketing Power Hour was filled with actionable insights and practical takeaways, delivered by hosts Carol Morgan from Denim Marketing and Kimberly Mackey from New Homes Solutions, along with special guests Jaime Godwin of Kolter Homes and Kaitlyn Fogle of French Brothers Homes. The discussion, “Blogging and Vlogging in the Age of AI,” tackled the nuances of content creation and explored how real estate professionals can leverage both blogs and vlogs effectively, even amidst growing reliance on AI tools.
Kimberly Mackey kicked off the session by underscoring the persistent value of authentic content creation. She emphasized that AI tools like ChatGPT offer valuable support but can’t replace the human touch that resonates deeply with audiences. Mackey shared a personal testimonial about how blogging and content marketing helped her to grow her brand and level the crowded playing field as she launched her business.
Carol Morgan provided practical guidance on keeping blogs relevant and engaging, highlighting frequent updates and maintaining consistency as key strategies. She encouraged participants by sharing impressive examples from clients who successfully blog multiple times monthly, demonstrating how consistent blogging can boost visibility and credibility.
Jaime Godwin brought her valuable insights from Kolter Homes, highlighting the importance of targeted, quality content to reach specific buyer segments effectively. She discussed strategies for aligning content creation with buyer personas and market demands, demonstrating how tailored messaging can significantly improve lead conversion.
Kaitlyn Fogle (filling in for Jason Kipker) contributed her expertise in digital strategy, emphasizing how effective vlogging can drive audience engagement and build trust. She advised participants to start simple, recommending smartphone filming as an accessible and genuine way to connect personally with viewers. Fogle stressed the importance of authenticity over high production values, reassuring viewers that sincerity resonates more powerfully than perfection.
Key Takeaways:
- While helpful, AI tools can’t replicate the authentic voice and personal connection that blogs and vlogs offer. However, they can help you brainstorm and find topics and ideas that resonate with particular audiences.
- Consistency and frequency in blogging significantly enhance online visibility and audience engagement.
- Vlogging should prioritize authenticity and genuine interaction, even if that means sacrificing polished production.
- Strategic planning around timely topics and industry trends can vastly improve your content’s impact.
- Tailoring content to specific buyer segments greatly enhances lead generation and conversion rates.
- Don’t limit your blogging to buyers. To have the maximum impact, you need to connect with those looking in the area in which you build for things to do, about the community at large, etc.
The discussion was lively, engaging, and packed with advice tailored specifically for home building and real estate professionals. If you want to elevate your content strategy, don’t miss this informative session. Click above to watch or listen to the full Power Hour and gain deeper insights from industry leaders who understand how content marketing with Blogging and Vlogging can help you be seen and heard as the world becomes increasingly dependent on AI. All builders, sales and marketing professionals, and general real estate agents will leave with plenty of action items to implement today.
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Be sure to register for our next Sales and Marketing Power Hour on June 11, 2025, at Noon ET, when Carol and Kimberly will talk to two homebuilders about “Overcoming Objections in Climate-Challenged Markets.” You can REGISTER HERE.
