Category Archives: Podcasts

Sales and Marketing Power Hour: Who’s On Your Website and How to Convert Them

Sales and Marketing Power Hour: Who’s On Your Website and How to Convert Them

Who’s on Your Website and How to Convert Them | Sales & Marketing Power Hour Recap

If you’re like most builders, you’ve probably spent countless hours (and dollars) driving traffic to your website. But here’s the hard truth: driving traffic without conversion is like building roads to nowhere.

That’s exactly what we tackled on the August 13, 2025 episode of the Sales & Marketing Power Hour, hosted by Carol Morgan of Denim Marketing and Kimberly Mackey of New Homes Solutions Consulting. Our powerhouse guest panel—John Peragine (Audience Town), Lisa Welter (JTB and Interra Homes), and Nick Chitty (CommVersion)—joined us to dive into one of the most critical topics for today’s home builders: how to transform anonymous website visitors into engaged buyers.


Why This Topic Matters

Websites have replaced the model center as the first stop in the buyer journey. However, builders often focus solely on attracting visitors rather than converting them. As Kimberly pointed out, data without action is wasted potential—and buyers who aren’t captured or nurtured will simply drift off to a competitor.

That’s where today’s smart tools and strategies come in. This episode showed how builders can use AI, data, and human interaction to finally answer the question: who is on my website, and how do I move them toward a sale?


Highlights from the Conversation

  • AI Meets Human Touch
    Nick Chitty broke down CommVersion’s hybrid chat solution, which uses AI to engage website visitors instantly but transitions to trained humans to qualify and connect real leads. The result? Prospects don’t just click away—they move closer to a sales appointment.

  • Know Your Audience
    John Peragine explained how Audience Town helps builders identify exactly who is visiting their sites. From demographics to behavior patterns, the platform uncovers data that lets marketers personalize outreach and speak directly to what buyers care about most.

  • From Data to Decisions
    Lisa Welter shared how her team at JTB and Interra Homes has been able to take these insights and apply them in practical ways—optimizing SEO, refining ad spend, and even improving how leads are handed off to the sales team. She stressed that when marketing and sales work together with the same data, conversions go up.

  • Training and Accountability
    One theme echoed across the panel: it’s not enough to have great tools. Builders must train their sales teams on how to use them and hold everyone accountable for making data-driven follow-ups part of their daily process.


Why You Should Watch

This episode is packed with actionable takeaways that every builder and sales professional can use right now:

  • How to engage website visitors before they leave your site.

  • Ways to personalize messaging using real-time audience insights.

  • Best practices for sharing data between marketing and sales teams.

  • Why training and accountability are just as important as the tools themselves.

And of course, Carol and Kimberly bring their trademark energy, humor, and “call it like it is” approach to keep the conversation lively and relevant.


Final Thoughts

Your website is more than a digital brochure—it’s the engine that fuels your sales pipeline. But without the right strategies, you’re just paving digital highways with no destination. This conversation will show you how to build pathways that lead directly to conversions.

Don’t miss the full episode of “Who’s on Your Website and How to Convert Them.” Watch it now and start turning clicks into closings.

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Special Edition (Part 1): Head-to-Head, Why Education is the New Sales and Marketing Engine for Builders

Special Edition (Part 1): Head-to-Head, Why Education is the New Sales and Marketing Engine for Builders

Why Education is the New Sales and Marketing Engine for Home Builders The way people buy homes has changed—big time. In today’s crowded marketplace, attention is the new currency, and buyers are a lot more intentional about where they spend it. If you’re a builder trying to break through all the noise, the answer isn’tContinue Reading

Head-to-Head: Stand Out, Sell More!

Head-to-Head: Stand Out, Sell More!

Stand Out, Sell More! A Conversation with Kelly Primeau When it comes to marketing in this crazy housing market, you can’t afford to blend in—and thankfully, my friend Kelly Primeau is all about helping builders break through the noise. In our latest Head-to-Head conversation, we got right to the point: if you want to sellContinue Reading

Sales and Marketing Power Hour: Blogging and Vlogging in the Age of AI

Sales and Marketing Power Hour: Blogging and Vlogging in the Age of AI

The latest Sales and Marketing Power Hour was filled with actionable insights and practical takeaways, delivered by hosts Carol Morgan from Denim Marketing and Kimberly Mackey from New Homes Solutions, along with special guests Jaime Godwin of Kolter Homes and Kaitlyn Fogle of French Brothers Homes. The discussion, “Blogging and Vlogging in the Age ofContinue Reading

Head-to-Head: Are You Curious Enough to Succeed in 2025?

Head-to-Head: Are You Curious Enough to Succeed in 2025?

Every other month, I (Kimberly Mackey of New Homes Solutions Consulting) sit down with top industry leaders and masterminds to tackle the hottest topics in homebuilding. We’re talking about everything from managing your sales pipeline to embracing new tech trends and creating unforgettable customer experiences. And guess what? It’s NOT a webinar or a podcast.Continue Reading

The Sales and Marketing Power Hour: Annual Lasso Roundup for 2025

The Sales and Marketing Power Hour: Annual Lasso Roundup for 2025

Howdy, partners! We just wrapped up our annual Sales & Marketing Power Hour Lasso Roundup, filled with actionable insights for sales and marketing pros looking to make 2025 their best year yet. A huge thank you to our stellar lineup of speakers and our sponsor, Lasso CRM. We hope you’ll take away some practical tipsContinue Reading

Head-to-Head: Resilience and Results–Building Success Against All Odds

Head-to-Head: Resilience and Results–Building Success Against All Odds

In this empowering Head-to-Head event, Kimberly Mackey engages in a candid discussion with Magda Esola on the theme of resilience and results. Together, they unpack the challenges faced in the homebuilding industry and how a mindset of determination and adaptability can transform obstacles into opportunities. Key Insights You Can’t Miss: The Power of a ResilientContinue Reading

Head-to-Head: What Is Your Sales Super Power?

Head-to-Head: What Is Your Sales Super Power?

Unlock Your Sales Superpowers: A Game-Changing Conversation with Kimberly Mackey and Corey Charles. Are you ready to transform your perceived weaknesses into your greatest sales strengths? In this eye-opening discussion, industry veterans Kimberly Mackey and Corey Charles dive deep into the concept of “Sales Superpowers” and how to harness them for success. Why You Can’tContinue Reading

Head-to-Head with Ryan Taft: Are Your Buyer’s Stories Popcorn Worthy?

Head-to-Head with Ryan Taft: Are Your Buyer’s Stories Popcorn Worthy?

In the latest Head-to-Head event, Kimberly Mackey of New Homes Solutions Consulting and Ryan Taft from Shore Consulting ask, “Are Your Buyer’s Stories Popcorn Worthy?” This engaging discussion, anchored in Ryan Taft’s book “Story Getter” and the Storybrand concept, underscores the transformative power of storytelling in sales, particularly within the homebuilding industry. The Importance ofContinue Reading

Sales and Marketing Power Hour Crossover Event: Sales or Marketing Whose Job Is It Anyway? (Part 2)

Sales and Marketing Power Hour Crossover Event: Sales or Marketing Whose Job Is It Anyway? (Part 2)

Buckle up because we’re diving into some game-changing insights from the big crossover event between The Sales & Marketing Power Hour with hosts Kimberly Mackey from New Homes Solutions Consulting and Carol Morgan from Denim Marketing and The Home Builder’s Digital Marketing Podcast hosted by Greg Bray from Blue Tangerine and Kevin Weitzel from Outhouse.Continue Reading

Sales and Marketing Power Hour: It’s Time to Turn Up the Tech

Sales and Marketing Power Hour: It’s Time to Turn Up the Tech

In today’s homebuilding industry, using technology effectively is essential rather than just an option. The latest Sales and Marketing Power Hour hosted by Carol Morgan and Kimberly Mackey brought together a panel of experts to discuss why builders need to leverage technology well. The panel included Monica Wheaton from ECI Solutions and Beth Byrd ofContinue Reading

head-to-Head: Lead, Follow, or Pivot:  Adapting Your Sales & Leadership Strategy in Real-Time

head-to-Head: Lead, Follow, or Pivot: Adapting Your Sales & Leadership Strategy in Real-Time

In the vibrant world of new home sales, there is always something new to learn, especially when it comes to honing one’s skills in sales and leadership. In the latest episode of the profound live discussion, “Head-to-Head”, Kimberly Mackey of New Homes Solutions Consulting and guest expert Roland Nairnsey of New Home Sales Plus tookContinue Reading

Head-to-Head: Change is Hard…You Go First with Chad Sanschagrin

Head-to-Head: Change is Hard…You Go First with Chad Sanschagrin

Have you ever found yourself caught in the vicious cycle of self-doubt and negative self-talk, unable to push through your limitations? Then the latest episode of “Head-to-Head” is a must-watch for you! Featuring insightful conversations with Kimberly Mackey, the passionate founder of New Homes Solutions Consulting, and Chad Sanschagrin, the relentless founder of Cannonball Moments,Continue Reading

Sales and Marketing Power Hour: So, You Got a Lead, Now What?

Sales and Marketing Power Hour: So, You Got a Lead, Now What?

Today’s consumers are well-informed. To attract the right leads, we dive deep into the mindset of the modern homebuyer and explore ways to resonate with them. This entails leveraging effective marketing strategies, including targeted ads and SEO to reach target audiences. You will see proven techniques to generate high-quality leads consistently. Learn how to buildContinue Reading

Sales and Marketing Power Hour: How to AI…Now

Sales and Marketing Power Hour: How to AI…Now

  In our SMPH webinar, “How to AI…Now,” we further explore the potential of artificial intelligence in the home-building sector. Kimberly Mackey of New Homes Solutions and Carol Morgan from Denim Marketing invite industry leaders Anya Chrisanthon from Anewgo and Barrett Davis of NterNow, to present practical strategies for incorporating AI into sales and marketingContinue Reading

Head-to-Head: Round 3–The Top 10 Mistakes Sales Professionals Make Today

Head-to-Head: Round 3–The Top 10 Mistakes Sales Professionals Make Today

Back by popular demand, Leah Turner from Melinda Brody and Company (Mystery Shopping) stopped by Head to Head for the 3rd year in a row to discuss the results of the Annual Benchmark Study that Melinda Brody & Company does which uses the results of their hundreds of mystery shops over the year to letContinue Reading

Building Profitable Systems in Your Business

Building Profitable Systems in Your Business

In a recent episode of “It’s Not That Complicated” podcast, Kimberly Mackey discussed the importance of creating a strong company culture and how it can impact business outcomes. Mackey emphasizes that company culture is not just a set of values or a mission statement, but a way of doing business that can impact employee engagement,Continue Reading

Atlanta Real Estate Forum Podcast: How Homebuilders Can Get Traction With Sales

Atlanta Real Estate Forum Podcast: How Homebuilders Can Get Traction With Sales

The podcast was recorded on February 23, 2023. Recently, Kimberly Mackey joined host Carol Morgan, Founder and President of Denim Marketing, to chat about the Traction Scorecard strategy, predicting sales paces and more on the All About Real Estate segment of the Atlanta Real Estate Forum Podcast. Here is a summary of the conversation. ForContinue Reading

Sales and Marketing Power Hour: Girl Power! How Women Are Changing the Homebuilding Industry

Sales and Marketing Power Hour: Girl Power! How Women Are Changing the Homebuilding Industry

Mollie Elkman, Owner and President of Group Two and best-selling author of The House That She Built and Alaina Money-Garman, CEO of Garman Homes join hosts Carol Morgan of Denim Marketing and Kimberly Mackey of New Homes Solutions Consulting for this GIRL POWERED edition of the Sales and Marketing Power Hour. This program created quiteContinue Reading

Head-to-Head: Soar Like An Eagle In a World Full of Turkeys with Robert Stevenson

Head-to-Head: Soar Like An Eagle In a World Full of Turkeys with Robert Stevenson

(If you would like to read the discussion between Kimberly and Rob, the video transcription is at the bottom of the page.) Best-selling author and international speaker Robert Stevenson joined Kimberly Mackey for a candid conversation about what it takes to be a great leader, regardless of your title. Robert Stevenson is the author ofContinue Reading