Category Archives: Coaching

Head-to-Head: Stand Out, Sell More!

Head-to-Head: Stand Out, Sell More!

Stand Out, Sell More! A Conversation with Kelly Primeau

When it comes to marketing in this crazy housing market, you can’t afford to blend in—and thankfully, my friend Kelly Primeau is all about helping builders break through the noise. In our latest Head-to-Head conversation, we got right to the point: if you want to sell more, you’ve got to stand out—and that takes more than just a catchy slogan or pretty pictures.

Kelly, the founder of CEA Marketing and Second Sol Studios (and author of Future-Proof Residential Marketing), brought the goods. Not only does she run two powerhouse companies, but she’s also been helping builders generate qualified traffic for nearly three decades. And if that’s not enough, she just published a book packed with modern strategies built to withstand even the toughest market shifts.

Here are some of the standout moments from our conversation:

Sales and Marketing: Not “Either/Or” but “Better Together”
We tackled the sometimes rocky relationship between sales and marketing—and how builders can’t afford that disconnect anymore. Sales and marketing must be two branches of the same tree. When they work together, everyone benefits. Marketing needs real buyer feedback (hello, pain points!) and sales needs smart tools and support to close the deal.

Real Talk About CRMs
Yes, CRMs can feel like a chore—but if you’re just “checking boxes,” you’re missing the power of the data. When used well, a CRM can track behavior, shorten the time from lead to sale, and even generate follow-up emails automatically using AI. (No more “I’ll follow up later” excuses.)

Support for Grassroots Efforts
Salespeople, if you’ve got an idea to drive traffic, run with it—but loop in marketing so branding, compliance, and message alignment are still in place. And marketing pros, if your sales team is trying to hustle, help them. Give them templates, toolkits, and maybe just a little grace. We’re all rowing in the same direction.

Data is Not Just Numbers—It’s Direction
From tracking which website pages buyers visit, to AI tools that generate nurture campaigns from your notes (yes, really), today’s tech can give your team a serious edge. But only if you actually use it.

Don’t Forget the OSCs!
Online Sales Counselors are the bridge between marketing and sales. They see buyer behavior across multiple communities and can spot trends in real time. Regular check-ins between OSCs, marketing, and onsite teams? Absolute gold.

Education = Traffic
We also explored how offering value-packed, educational events—like first-time buyer nights or “ask the lender” sessions—can be more effective than traditional sales pitches. Today’s buyers want trusted information before they commit, and smart builders are meeting them where they are.

Hyper-Local is the New Viral
Kelly shared smart, low-cost ways builders can tap into their local communities to build authentic connections. Think: Facebook Groups (yes, even the Elks Lodge one), Mommy & Me clubs, neighborhood influencers, and local podcasters. These aren’t flashy ad campaigns—they’re trusted voices in your market. When you partner with them, you’re meeting buyers where they already are and showing up as part of their world, not just pushing your own.

And yes—we even go so far as to discuss how your local Elks Lodge might just help you close more sales. Wait… what?
You’ll have to tune in to find out.

Watch the full episode now and learn how to Stand Out and Sell More!
Grab Kelly’s book Future-Proof Residential Marketing on Amazon

Share and Enjoy !

When was the Last Time You Experienced GREAT Customer Service?

When was the Last Time You Experienced GREAT Customer Service?

When was the Last Time You Experienced Truly GREAT Customer Service? In a world where one major airline recently told me, “We don’t do customer service anymore,” finding someone who goes the extra mile (or in this case, 200 miles by train and bus) feels like spotting a unicorn. Picture this: You’re on a dreamContinue Reading

Head-to-Head: Are You Curious Enough to Succeed in 2025?

Head-to-Head: Are You Curious Enough to Succeed in 2025?

Every other month, I (Kimberly Mackey of New Homes Solutions Consulting) sit down with top industry leaders and masterminds to tackle the hottest topics in homebuilding. We’re talking about everything from managing your sales pipeline to embracing new tech trends and creating unforgettable customer experiences. And guess what? It’s NOT a webinar or a podcast.Continue Reading

Head-to-Head: Resilience and Results–Building Success Against All Odds

Head-to-Head: Resilience and Results–Building Success Against All Odds

In this empowering Head-to-Head event, Kimberly Mackey engages in a candid discussion with Magda Esola on the theme of resilience and results. Together, they unpack the challenges faced in the homebuilding industry and how a mindset of determination and adaptability can transform obstacles into opportunities. Key Insights You Can’t Miss: The Power of a ResilientContinue Reading

Lasso CRM: Top New Home Sales Tips for 2023–Lead from the Side

Lasso CRM: Top New Home Sales Tips for 2023–Lead from the Side

Every year, Lasso CRM reaches out to the influencers in our industry to ask them to contribute their best advice on what we have learned and what we should apply going forward into the new year. I am always honored to be included in this article. This year, my advice is about the need toContinue Reading

Head-to-Head: Becoming a Rock Star Sales Leader with Alan Beulah

Head-to-Head: Becoming a Rock Star Sales Leader with Alan Beulah

(If you would like to read the discussion between Kimberly and Alan, the video transcription is at the bottom of the page.) If you are a veteran sales manager in the home building industry, have you ever wondered how you stack up? Maybe you are a General Sales Manager and aspire to take it toContinue Reading

Head-to-Head with Roland Nairnsey: Avoiding Market Whiplash

Head-to-Head with Roland Nairnsey: Avoiding Market Whiplash

(If you would like to read the discussion between Kimberly and Roland, the video transcription at the bottom of the page.) Are you starting to experience Market Whiplash? Listen in, as Roland Nairnsey, from New Home Sales Plus and Kimberly Mackey go Head-to-Head. We will dive in HEADfirst into what you can do, right now,Continue Reading

Head-to-Head: FUTURE VISION with Meredith Oliver

Head-to-Head: FUTURE VISION with Meredith Oliver

(If you would like to read the discussion between Kimberly and Meredith, the video transcription is at the bottom of the page.) You know you are in for a great time and a lot of FANtasitc information when Meredith Oliver stops in to help us prepare for 2022. We discuss everything from what event planningContinue Reading

Head-to-Head with Jeff Shore: Through the Buyer’s Eyes

Head-to-Head with Jeff Shore: Through the Buyer’s Eyes

(If you wouild like to read the discussion between Kimberly and Jeff, the video transcription is at the bottom of the page.) What fun Jeff Shore and Kimberly Mackey had taking a deep dive into looking at the homebuying process “Through the Buyer’s Eyes.” You’ve heard it again and again, but homebuying is about relationshipsContinue Reading

Head to Head: How An Abundance Mentality Can Restore Order to Your World

Head to Head: How An Abundance Mentality Can Restore Order to Your World

On September 14, 2021, our good friend Leah Fellows, from Blue Gypsy, Inc., stopped by to discuss how having an abundance mentality can restore order to your world. If you feel stressed or overwhelmed, perhaps just tired, this is the one for you. Learn how a few small steps can have a huge impact toContinue Reading

Head-to-Head: Creating the ULTIMATE Online Sales/On-site Sales TEAM with Mike Lyon

Head-to-Head: Creating the ULTIMATE Online Sales/On-site Sales TEAM with Mike Lyon

(If you wouild like to read the discussion between Kimberly and Mike, the video transcription is at the bottom of the page.) On August 10, 2021, the one and only Mike Lyon, from Do You Convert stopped by as Kimberly Mackey’s guest on Head-to-Head. The mission: “CREATING THE ULTIMATE Online Sales Counselor (OSC)/ON-SITE Sales TEAM.Continue Reading

Head-to-Head: The Top 10 Mistakes Most Salespeople Make

Head-to-Head: The Top 10 Mistakes Most Salespeople Make

(If you would like to read the discussion between Kimberly and Leah, the video transcription is below.) “THE TOP TEN MISTAKES MOST SALESPEOPLE MAKE.” What happens when two long-time friends and travel buddies go Head-to-Head? Will the friendship survive? LOL! I am happy to report that it did. We cover some of the crazy thingsContinue Reading

Head-to-Head: The Enneagram Enigma with Quint Lears and Kimberly Mackey

Head-to-Head: The Enneagram Enigma with Quint Lears and Kimberly Mackey

  Do you ever feel like you are not being heard? Do you feel like you have to say the same thing over and over to your buyers? Perhaps, it is nothing more than two personality styles who communicate and hear things in very different ways? Listen in to this recording where Kimberly Mackey wentContinue Reading

New Webinar Series Announced: The Sales and Marketing Power Hour

New Webinar Series Announced: The Sales and Marketing Power Hour

UPDATE: This webinar was recorded LIVE on January 22, 2021 with our special guest, Tammie Smoot, from the The BDX. Who better to ask about engaging your online leads?  If you missed it, please enjoy the recording here, and be sure to register below to join the rest of the webinars in the series.  Continue Reading

Head to Head! Myers Barnes & Kimberly Mackey

Head to Head! Myers Barnes & Kimberly Mackey

Head to Head was recorded live on December 15, 2020. If you missed it, please enjoy this replay and stay tuned for more Head to Head programs in 2021. So much has changed in new home sales this year, or has it? Join Myers Barnes and Kimberly Mackey as we go head to head inContinue Reading

Parade of Homes Traffic. You Can Connect.

Parade of Homes Traffic. You Can Connect.

Three main takeaways from today’s topic and challenge: Think of “looky-loos” as opportunities and not as time wasters Connect with “looky-loos” by asking questions not about homebuying They will remember your geniune interest when they are actually ready to buy Hi everyone, Kimberly Mackey here with New Homes Solutions. Normally, our program for SOLUTIONS isContinue Reading

Finish the Year Strong

Finish the Year Strong

Recently, I was honored to be invited back to the New Construction Marketing Podcast, hosted by Anya Chrisanthon. The topic is timely as we finish out 2019. If you aren’t familiar with the New Construction Marketing Podcast, I encourage you to check it out. Anya has an incredible line-up of guests, from CEO’s of majorContinue Reading

Register Everyone, Every Time

Register Everyone, Every Time

TRANSCRIPT: Every business needs to know who its customers are and how they found out about them.  Builders are no exception. However, I so often hear how difficult it is to gather registration information. One of the essential items I track for my builders each week is total traffic versus registrations. Traffic is a buyingContinue Reading

Fix What’s Right!? (Use the Gratitude Challenge to do S.W.O.T. Analysis)

Fix What’s Right!? (Use the Gratitude Challenge to do S.W.O.T. Analysis)

Wait? What? Why on earth would I need to fix something that is right? If it is right, then by definition shouldn’t we leave it alone? Absolutely not! The last thing I want you to do is to leave it alone. What I want you to do is to focus your efforts on what isContinue Reading

VLOG: Lead From the Side

VLOG: Lead From the Side

TRANSCRIPTION OF VLOG: Hi, Kimberly Mackey from New Homes Solutions, and I am coming to you today from the barn so that I can talk to you about leadership. Hopefully I can get this 1,100 pound beast beside me (my horse, Prince) to actually cooperate and be part of it. “Prince, say hi to everybody.”Continue Reading