Builder Funnel Radio Podcast: Episode 43: The Customer Experience Funnel (CEF) w/Kimberly Mackey

Builder Funnel Radio Podcast: Episode 43: The Customer Experience Funnel (CEF) w/Kimberly Mackey


In this May 2019 episode, Spencer Powell hosts Kimberly Mackey of New Homes Solutions Consulting.

Kimberly talks us through the Customer Experience Funnel (CEF):

  • Where it starts
  • How it works
  • The different stages of the CEF
  • How to master yours to improve your homebuyer customer experience

If your business thrives on new and repeat customers, then mastering The Customer Experience Funnel is critical.


  • What is the Customer Experience Funnel? (at 1:30)
  • Where does the CEF start? (at 3:15)
  • Where does social media come into play? (at 4:30)
  • What are the CEF stages? (at 8:50)
  • How to improve your CEF. (at 12:30)
  • Where does the Warranty fall in all of this? (at 15:09)
  • How do I start building a great CEF? (at 20:56)
  • Kimberly’s Final Advice (at 32:45)

Builder Funnel is an inbound marketing agency that specifically serves home builders, remodelers and contractors.  To learn more, please visit: 

Kimberly Mackey is the founder of New Homes Solutions Consulting, and has the reputation as someone with real-world SOLUTIONS in a competitive and rapidly changing sales environment–SOLUTIONS like “50 Sales per Year before Any Walk-in Traffic”. Her primary business is that of a Sales & Marketing Management Consultant.  Companies call on Kimberly to set up the processes and systems within the company so that sales is the engine that drives the train rather than running it off the tracks. Because she has such a depth of experience in all disciplines within in the building industry beyond the sales and marketing world, she is highly sought after to help companies to create a Customer Experience Process from potential lead to customer and throughout the building process into the warranty period and beyond. In other words, by creating a smooth transition and communication processes, she helps builders to create “Raving Fans.”

She is a keynote speaker and published author of many Sales and Leadership articles with 20 years of experience as an executive in the residential home building and real estate industry. She has a proven track record working with Builders and Developers of all sizes –from the local/regional companies to the publicly traded nationals. She also works with Brokers from across the country and is the architect and director of the highly successful Preferred Builder Partnership with Berkshire Hathaway HomeServices Florida Properties Group where she works with 32 builders, 22 offices and over 650 agents.

For more information, or to book Kimberly for your next event, visit While you are there, please be sure to subscribe to SOLUTIONS e-newsletter which comes out twice a month with free training and best practice sharing from across our industry. You are also invited to connect with Kimberly on LinkedIn,; Twitter,; and Facebook, or on YouTube,

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