TRANSCRIPT: Every business needs to know who its customers are and how they found out about them. Builders are no exception. However, I so often hear how difficult it is to gather registration information. One of the essential items I track for my builders each week is total traffic versus registrations. Traffic is a buying… Continue Reading
Builder Funnel Radio Podcast: Episode 43: The Customer Experience Funnel (CEF) w/Kimberly Mackey
In this May 2019 episode, Spencer Powell hosts Kimberly Mackey of New Homes Solutions Consulting. Kimberly talks us through the Customer Experience Funnel (CEF): Where it starts How it works The different stages of the CEF How to master yours to improve your homebuyer customer experience If your business thrives on new and repeat… Continue Reading
Understanding Buyer Motivations in the Active Adult Lifestyle Demographic
TRANSCRIPT (Note: This is a PowerPoint presentation with audio and is understood best when viewed in the video format above): Hello, my name is Ben Keal, and I am the Director of Sales and Operations for PCR. PCR is also known as PrivateCommunities.com. We have been around since 1996 helping generate real estate leads and… Continue Reading
Fantastic Salespeople and Where to Find Them, Part 3
TRANSCRIPTION: Hi everyone, Kimberly Mackey here with New Homes Solutions Consulting. Welcome back to our three-part series, Fantastic Salespeople and Where to Find Them. Today is our third and final episode. If you will recall, or feel free to refer back to Part 1 on our YouTube Channel or our Blog site (NewHomesSolutions.com/blog), in Episode… Continue Reading
Effortless Follow-up with Anya Chrisanthon
TRANSCRIPTION: Riches are in the follow-up. Follow-up is really what separates professionals from wannabes. So, here are three things that you need to know about follow up. Number one, it must be automated. If you don’t have a system in place, no matter how disciplined you are, it’s very difficult to keep it up long… Continue Reading
Fantastic Salespeople and Where to Find Them, Part 2
Transcription: Hi everyone, Kimberly Mackey here with New Homes Solutions Consulting. Welcome back to our three-part series, Fantastic Salespeople and Where to Find Them. Today is our second episode. If you will recall, or feel free to refer back to Part 1 on our YouTube Channel or our Blog site (NewHomesSolutions.com/blog), in Episode One, we… Continue Reading
As Seen at IBS75: Meredith Oliver Presents, “Fact or Fiction: Digital Marketing Myths Busted”
In this video, Guest Vlogger, Meredith Oliver, “busts” Myth #1 wide open: Websites can be beautiful or functional but they can’t be both. Hey there Kimberly, Meredith here. Thank you so much for the opportunity to contribute to your blog. I really appreciate the invitation, and I’m happy to do it. You’ve been so gracious… Continue Reading
Fantastic Salespeople and Where to Find Them, Part 1
TRANSCRIPT: Hi Everyone! Kimberly Mackey, with New Homes Solutions Consulting here. Thank you for joining us on the 1st of our 3-part series, “Fantastic Sales People and Where to Find Them.” Today, in part 1, we are going to discuss the composition of a great salesperson. On July 10th, we will talk about all the… Continue Reading
As Seen at IBS75: When Doing Follow-up, should you call, text, or email?
TRANSCRIPTION: Hey, I’m Carol Morgan coming to you from Denim Marketing as part of Kimberly Mackey’s IBS 75th Anniversary Special, and I’m here to talk to you about Netiquette. The class I presented at IBS was Netiquette 3.0. Netiquette is where etiquette meets the internet. You all know etiquette used to be kind of easy;… Continue Reading
“How Do You Mean?” (And other crazy objection handlers)
As sales professionals, we often jump to middle, or worse jump to conclusions by making assumptions, especially when it comes to objections. What if, instead, we slowed down and learned more information before we assume something? How might that create a different result? … Continue Reading
How to Enhance Your Customer Experience to Boost Profits: Engaging Leads
How to Enhance Your Customer Experience to Boost Profits: Engaging Leads Filed in International Builders’ Show, Sales & Marketing on April 30, 2019 • 0 Comments This is the second portion of a two-part series that covers the integration of sales and internal operations to maximize success. Click here for Part I. It may sound contradictory to the name… Continue Reading
As Seen at IBS75: Text Vs Email: Chat Bots For the Win
*Note: Special thanks to our Guest VLOGGERS today from Trendmaker Homes in Dallas. While we provide this transcription for your convenience, we sincerely hope you will watch this video because it truly is a game-changer! Hi, my name is Chris Hartley, and I’m Ingrid Prince, and we’re with Trendmaker Homes in Dallas Fort-Worth. The purpose… Continue Reading
As Seen at IBS75: Do You Know How Much Sales Traffic You Are Missing?
Back in 2008, I wrote an article entitled, “It is 7 PM, Do You Know Where Your Customers Are?” The gist of the article was that we, as builders, were not positioning our model hours to make it more convenient for our buyers to visit with our sales professionals at the times when the buyers… Continue Reading
Spencer Powell, with Builder Funnel Caught Up with Kimberly at IBS 75
On the last day of the International Builder’s Show, I got to spend a few minutes catching up with Spencer Powell, from Builder Funnel on some key takeaways from the show. Here is how it turned out. Be sure to watch for our special guest. To view a Podcast I did with Spencer a while… Continue Reading
Mystery Solved: Social Media That Drives Walk-in Traffic
Hey everybody, Kevin Oakley from DoYouConvert.com here thanks to Kimberly Mackey and New Homes Solutions Consulting to talk to you about my session at the Builder Show that I gave at Sales Central called Mystery Solved: Social Media That Drives Walk-In Traffic. Here we go! We only have a few minutes to cover a lot.… Continue Reading
The Key to Successful Realtor® Relations (As Told by a General Real Estate Agent)
This past week, I was privileged to recognize top producing general real estate agents at Berkshire Hathaway HomeServices Florida Properties Group. While I was there, I got the opportunity to catch up with some of my New Homes Specialist graduates to find out how things are going for them. Karen Tillman-Gosselin was kind enough to… Continue Reading
What Happens 2 Weeks After a Big Training Session?
Transcript of Video: You hold a big “RAH, RAH Training” for all of your Sales People. Everyone is super pumped and excited. You even have everyone write down the three things they will implement immediately. The first week back, the sales manager touches base with everyone to see how it is going and what they… Continue Reading
When Does the Customer Experience Start?
Asking when the Customer Experience starts is like asking the question, how long do you get to make a first impression? The answer for both is that they start well before initial contact is made with your prospect. Today’s buyers are more educated because of our connected world than they were just 5-10 years ago.… Continue Reading
A Stocking Stuffed with Real-World Safety Solutions to Keep You Safe in Your Model Home and Beyond
Happy Holidays and Merry Christmas from New Homes Solutions! I am Kimberly Mackey. Today I would like to thank all of you for making 2018 so fantastic for us. It has been a year of abundant blessings, growth, and lessons learned. We are sincerely looking forward to a terrific 2019. Today, although a rather somber… Continue Reading
Auditing and Planning Your Marketing for 2019
It’s that time of year! We’re reflecting back and looking ahead. It’s often a time of optimism, ambition, and excitement. I want to make sure we build on that excitement, but also see it through to execution, so in the video, I’m going to show you how to audit your previous year’s marketing efforts and… Continue Reading