It’s that time of year! We’re reflecting back and looking ahead. It’s often a time of optimism, ambition, and excitement. I want to make sure we build on that excitement, but also see it through to execution, so in the video, I’m going to show you how to audit your previous year’s marketing efforts and… Continue Reading
Category Archives: Marketing
Professional Associations Foster Networking, Personal Relationships and Successful Companies
Our builders’ associations are the very best resource for networking, growing our business and establishing personal relationships within the professional building community. Through these organizations, industry experts and specialists create, share and maintain core values that result in the best possible results for your business growth and community success. Through perseverance, networking, personal relationships and… Continue Reading
Guest Vlog: How To Use Pinterest To Sell More Homes
(Video contains subtitles) Hi, everyone. My name is Anya Chrisanthon, and I’m the host of the New Construction Marketing Podcast. Let me ask you a quick question. Have you used Pinterest? No, I don’t mean to get outfit ideas or recipes, although that’s all good. I mean, have you used Pinterest to help you sell… Continue Reading
THE ZERO MOMENT OF TRUTH: LESSONS FROM AMAZON.COM
The first of a three-part series on the disruptive impact of eCommerce on home buying, from Avid CEO and Founder Paul Cardis. By: Paul Cardis Ever since the Internet became popular, home builders have been slowly aligning their sales strategies to the new normal. But a revolution is afoot and sales will never be the… Continue Reading
I Was Wrong! There, I Said It (and you might be making the same mistake).
Anyone who knows me, knows that it is hard for me to admit when I am wrong. And yet, here I am announcing it to the world. Why would I do that? Well, I believe this particular error deserves to be shared because I know many of you who may be innocently making the same… Continue Reading
The importance of wise branding: Hair today, gone tomorrow.
GUEST BLOGGER: Leah Turner, Turner Time Consulting Last week I went to my beloved (and very sexy) hairdresser to get some highlights in my hair. I go to him about every 8 weeks, and he does an excellent job. He touches up my roots and slaps a few blonde highlights in my hair, and voila – I walk… Continue Reading… Continue Reading