Category Archives: WEBINARS

Sales and Marketing Power Hour: Applied AI-Tactics to Save Time and Sell Smarter

Sales and Marketing Power Hour: Applied AI-Tactics to Save Time and Sell Smarter

Applied AI: Tactics to Save Time and Sell Smarter

Sales & Marketing Power Hour with Kimberly Mackey (New Homes Solutions Consulting), Carol Morgan (Denim Marketing), and guest Brian Kernahan (Lumen.ai)

Are you curious—or maybe a little cautious—about how Artificial Intelligence is changing the way we sell new homes? Maybe you’ve asked yourself:

  • Will AI take my job?

  • Can it really help me sell smarter without losing the human touch?

  • Where do I even start when every tech company claims to have “the” AI solution?

If those questions sound familiar, this episode of The Sales & Marketing Power Hour is your roadmap to practical, real-world answers.

In “Applied AI: Tactics to Save Time and Sell Smarter,” Kimberly Mackey and Carol Morgan sit down with Brian Kernahan, Chief Revenue Officer at Lumen.ai, to talk about how AI can empower—not replace—your team. Together, they unpack how to use AI as a productivity booster to handle repetitive tasks, personalize the buyer journey, and help your team focus on what really matters: building relationships that sell homes.

Key Takeaways:

  • AI won’t replace you—but someone using AI will. Learn how to leverage automation to make your sales process faster, smarter, and more consistent.

  • From leads to appointments: Hear how builders are using conversational AI to qualify leads, schedule tours, and follow up in real time—without losing that human touch.

  • The ROI reality check: Only 5% of AI projects deliver measurable returns—find out how to be in that winning 5% with clear goals and integration.

  • Avoid the “AI hallucination trap.” Discover how to protect your brand voice and keep your messaging on track.

  • Marketing meets AI search. Carol shares how AI-driven search is reshaping SEO and why creating authentic, consistent content is still your best strategy.

  • Practical tools you can use today. From Otter and Fireflies for meeting transcripts to Popl for instant lead capture at trade shows, get ready to take notes on time-saving tech you’ll actually use.

AI is here to stay—but the future isn’t AI-first, it’s customer-first, powered quietly and confidently by AI.

So before you say, “AI isn’t for me,” hit play and see how the best builders and sales teams are already using it to simplify their workflows, strengthen their follow-up, and sell more homes—without working more hours.

Watch the full episode to learn how to make AI your most efficient new team member.

And, be sure to REGISTER for our last SMPH of the year on December 10, 2025 at Noon ET. It is everyone’s favorite! We are partnering with ECI|Lasso CRM for the 2026 Edition of the Lasso Round-up! You’ll get a jump start on 2026 and exactly what you need to do now to prepare for the best year yet!

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Sales and Marketing Power Hour: Who’s On Your Website and How to Convert Them

Sales and Marketing Power Hour: Who’s On Your Website and How to Convert Them

Who’s on Your Website and How to Convert Them | Sales & Marketing Power Hour Recap If you’re like most builders, you’ve probably spent countless hours (and dollars) driving traffic to your website. But here’s the hard truth: driving traffic without conversion is like building roads to nowhere. That’s exactly what we tackled on theContinue Reading

Special Edition (Part 1): Head-to-Head, Why Education is the New Sales and Marketing Engine for Builders

Special Edition (Part 1): Head-to-Head, Why Education is the New Sales and Marketing Engine for Builders

Why Education is the New Sales and Marketing Engine for Home Builders The way people buy homes has changed—big time. In today’s crowded marketplace, attention is the new currency, and buyers are a lot more intentional about where they spend it. If you’re a builder trying to break through all the noise, the answer isn’tContinue Reading

Head-to-Head: Stand Out, Sell More!

Head-to-Head: Stand Out, Sell More!

Stand Out, Sell More! A Conversation with Kelly Primeau When it comes to marketing in this crazy housing market, you can’t afford to blend in—and thankfully, my friend Kelly Primeau is all about helping builders break through the noise. In our latest Head-to-Head conversation, we got right to the point: if you want to sellContinue Reading

Head-to-Head: Slowing Traffic? Now What? How to Keep Selling Now.

Head-to-Head: Slowing Traffic? Now What? How to Keep Selling Now.

Head-to-Head with Kimberly Mackey & Roland Nairnsey Episode Title: “Slowing Traffic? Now What? How to Keep Selling Now” Is traffic dragging? Is your model a little quieter than you would like? You’re not alone—but let’s be honest, we don’t have the luxury of waiting this thing out. In this jam-packed episode of Head-to-Head, I satContinue Reading

Sales and Marketing Power Hour: Blogging and Vlogging in the Age of AI

Sales and Marketing Power Hour: Blogging and Vlogging in the Age of AI

The latest Sales and Marketing Power Hour was filled with actionable insights and practical takeaways, delivered by hosts Carol Morgan from Denim Marketing and Kimberly Mackey from New Homes Solutions, along with special guests Jaime Godwin of Kolter Homes and Kaitlyn Fogle of French Brothers Homes. The discussion, “Blogging and Vlogging in the Age ofContinue Reading

Sales and Marketing Power Hour: Stop Waiting Start Selling

Sales and Marketing Power Hour: Stop Waiting Start Selling

In today’s competitive market, sales teams can’t afford to wait for leads—they must take an active role in marketing. Should salespeople focus solely on closing deals, or should they also manage personal branding, content creation and lead generation? This edition of Sales and Marketing Power Hour, “Stop Waiting, Start Selling,” featured an engaging discussion hostedContinue Reading

Head-to-Head: Are You Curious Enough to Succeed in 2025?

Head-to-Head: Are You Curious Enough to Succeed in 2025?

Every other month, I (Kimberly Mackey of New Homes Solutions Consulting) sit down with top industry leaders and masterminds to tackle the hottest topics in homebuilding. We’re talking about everything from managing your sales pipeline to embracing new tech trends and creating unforgettable customer experiences. And guess what? It’s NOT a webinar or a podcast.Continue Reading

The Sales and Marketing Power Hour: Annual Lasso Roundup for 2025

The Sales and Marketing Power Hour: Annual Lasso Roundup for 2025

Howdy, partners! We just wrapped up our annual Sales & Marketing Power Hour Lasso Roundup, filled with actionable insights for sales and marketing pros looking to make 2025 their best year yet. A huge thank you to our stellar lineup of speakers and our sponsor, Lasso CRM. We hope you’ll take away some practical tipsContinue Reading

NAHB Webinar: The Impact of MLS Changes and Buyer Broker Agreements

NAHB Webinar: The Impact of MLS Changes and Buyer Broker Agreements

Hey there, homebuilding pros! Buckle up because we’ve got some game-changing info to share from our recent NAHB webinar. Trust me, you’ll want to hear this! So, what’s the buzz? It’s all about that new NAR ruling that’s shaking things up in our world. For this National Association of Homebuilders (NAHB) Webinar, we had someContinue Reading

Lasso CRM: Top New Home Sales Tips for 2025

Lasso CRM: Top New Home Sales Tips for 2025

Once again, Kimberly Mackey was honored to participate in the article “Best Sales Tips” for the Annual Lasso CRM. This article includes advice from homebuilding’s best and brightest. We know you’ll want to devour them all to get your best start for 2025. And, while you are at it, please don’t forget to register toContinue Reading

Head-to-Head: Resilience and Results–Building Success Against All Odds

Head-to-Head: Resilience and Results–Building Success Against All Odds

In this empowering Head-to-Head event, Kimberly Mackey engages in a candid discussion with Magda Esola on the theme of resilience and results. Together, they unpack the challenges faced in the homebuilding industry and how a mindset of determination and adaptability can transform obstacles into opportunities. Key Insights You Can’t Miss: The Power of a ResilientContinue Reading

Sales and Mareting Power Hour: How the NAR Settlement Impacts You

Sales and Mareting Power Hour: How the NAR Settlement Impacts You

The recent National Association of Realtors (NAR) ruling has introduced significant changes to the real estate landscape, and home builders must be proactive in understanding how to adjust. In this edition of The Sales and Marketing Power Hour, hosts Kimberly Mackey from New Homes Solutions and Carol Morgan from Denim Marketing shared their expertise onContinue Reading

Head-to-Head: What Is Your Sales Super Power?

Head-to-Head: What Is Your Sales Super Power?

Unlock Your Sales Superpowers: A Game-Changing Conversation with Kimberly Mackey and Corey Charles. Are you ready to transform your perceived weaknesses into your greatest sales strengths? In this eye-opening discussion, industry veterans Kimberly Mackey and Corey Charles dive deep into the concept of “Sales Superpowers” and how to harness them for success. Why You Can’tContinue Reading

Sales and Marketing Power Hour: How to Stop Your Leaky Sales Funnel

Sales and Marketing Power Hour: How to Stop Your Leaky Sales Funnel

In this jam-packed episode of the Sales and Marketing Power Hour hosted by Carol Morgan from Denim Marketing and Kimberly Mackey from New Homes Solutions Consulting, we tackled one of the most pressing challenges in the homebuilding industry—plugging the leaks in your sales funnel. With expert insights from Spencer Powell from Builder Funnel, Kelly FinkContinue Reading

Head-to-Head with Ryan Taft: Are Your Buyer’s Stories Popcorn Worthy?

Head-to-Head with Ryan Taft: Are Your Buyer’s Stories Popcorn Worthy?

In the latest Head-to-Head event, Kimberly Mackey of New Homes Solutions Consulting and Ryan Taft from Shore Consulting ask, “Are Your Buyer’s Stories Popcorn Worthy?” This engaging discussion, anchored in Ryan Taft’s book “Story Getter” and the Storybrand concept, underscores the transformative power of storytelling in sales, particularly within the homebuilding industry. The Importance ofContinue Reading

Sales and Marketing Power Hour Crossover Event: Sales or Marketing Whose Job Is It Anyway? (Part 2)

Sales and Marketing Power Hour Crossover Event: Sales or Marketing Whose Job Is It Anyway? (Part 2)

Buckle up because we’re diving into some game-changing insights from the big crossover event between The Sales & Marketing Power Hour with hosts Kimberly Mackey from New Homes Solutions Consulting and Carol Morgan from Denim Marketing and The Home Builder’s Digital Marketing Podcast hosted by Greg Bray from Blue Tangerine and Kevin Weitzel from Outhouse.Continue Reading

Sales and Marketing Power Hour: It’s Time to Turn Up the Tech

Sales and Marketing Power Hour: It’s Time to Turn Up the Tech

In today’s homebuilding industry, using technology effectively is essential rather than just an option. The latest Sales and Marketing Power Hour hosted by Carol Morgan and Kimberly Mackey brought together a panel of experts to discuss why builders need to leverage technology well. The panel included Monica Wheaton from ECI Solutions and Beth Byrd ofContinue Reading

Head-to-Head: The Top 5 Things You Need to Know When Working with the Active Adult Buyer

Head-to-Head: The Top 5 Things You Need to Know When Working with the Active Adult Buyer

Engaging the Active Adult Buyer: Insights from the Latest “Head-to-Head” Episode In the most recent installment of “Head-to-Head,” titled “The Top 5 Things You Need to Know When Working with the Active Adult Buyer,” Kimberly Mackey, alongside guest expert Todd Warshauer from Active Adult Consulting, delved into the intricacies of the real estate market forContinue Reading

Head-to-Head: You Bought the Tech. Now How Do You Get Your Team to Use It?

Head-to-Head: You Bought the Tech. Now How Do You Get Your Team to Use It?

On January 9, 2024, Kimberly Mackey hosted the first Head-to-Head of 2024. Wow, did we come in hot with this discussion about how home builders can get their teams fully on board with new tech investments? She was joined by Keith McKinney, Vice President of New Home Star, and John Lee, CEO of Anewgo, subbingContinue Reading