Category Archives: New Homes Marketing

Head-to-Head: Stand Out, Sell More!

Head-to-Head: Stand Out, Sell More!

Stand Out, Sell More! A Conversation with Kelly Primeau

When it comes to marketing in this crazy housing market, you can’t afford to blend in—and thankfully, my friend Kelly Primeau is all about helping builders break through the noise. In our latest Head-to-Head conversation, we got right to the point: if you want to sell more, you’ve got to stand out—and that takes more than just a catchy slogan or pretty pictures.

Kelly, the founder of CEA Marketing and Second Sol Studios (and author of Future-Proof Residential Marketing), brought the goods. Not only does she run two powerhouse companies, but she’s also been helping builders generate qualified traffic for nearly three decades. And if that’s not enough, she just published a book packed with modern strategies built to withstand even the toughest market shifts.

Here are some of the standout moments from our conversation:

Sales and Marketing: Not “Either/Or” but “Better Together”
We tackled the sometimes rocky relationship between sales and marketing—and how builders can’t afford that disconnect anymore. Sales and marketing must be two branches of the same tree. When they work together, everyone benefits. Marketing needs real buyer feedback (hello, pain points!) and sales needs smart tools and support to close the deal.

Real Talk About CRMs
Yes, CRMs can feel like a chore—but if you’re just “checking boxes,” you’re missing the power of the data. When used well, a CRM can track behavior, shorten the time from lead to sale, and even generate follow-up emails automatically using AI. (No more “I’ll follow up later” excuses.)

Support for Grassroots Efforts
Salespeople, if you’ve got an idea to drive traffic, run with it—but loop in marketing so branding, compliance, and message alignment are still in place. And marketing pros, if your sales team is trying to hustle, help them. Give them templates, toolkits, and maybe just a little grace. We’re all rowing in the same direction.

Data is Not Just Numbers—It’s Direction
From tracking which website pages buyers visit, to AI tools that generate nurture campaigns from your notes (yes, really), today’s tech can give your team a serious edge. But only if you actually use it.

Don’t Forget the OSCs!
Online Sales Counselors are the bridge between marketing and sales. They see buyer behavior across multiple communities and can spot trends in real time. Regular check-ins between OSCs, marketing, and onsite teams? Absolute gold.

Education = Traffic
We also explored how offering value-packed, educational events—like first-time buyer nights or “ask the lender” sessions—can be more effective than traditional sales pitches. Today’s buyers want trusted information before they commit, and smart builders are meeting them where they are.

Hyper-Local is the New Viral
Kelly shared smart, low-cost ways builders can tap into their local communities to build authentic connections. Think: Facebook Groups (yes, even the Elks Lodge one), Mommy & Me clubs, neighborhood influencers, and local podcasters. These aren’t flashy ad campaigns—they’re trusted voices in your market. When you partner with them, you’re meeting buyers where they already are and showing up as part of their world, not just pushing your own.

And yes—we even go so far as to discuss how your local Elks Lodge might just help you close more sales. Wait… what?
You’ll have to tune in to find out.

Watch the full episode now and learn how to Stand Out and Sell More!
Grab Kelly’s book Future-Proof Residential Marketing on Amazon

Share and Enjoy !

Head-to-Head: Slowing Traffic? Now What? How to Keep Selling Now.

Head-to-Head: Slowing Traffic? Now What? How to Keep Selling Now.

Head-to-Head with Kimberly Mackey & Roland Nairnsey Episode Title: “Slowing Traffic? Now What? How to Keep Selling Now” Is traffic dragging? Is your model a little quieter than you would like? You’re not alone—but let’s be honest, we don’t have the luxury of waiting this thing out. In this jam-packed episode of Head-to-Head, I satContinue Reading

Sales and Marketing Power Hour: Stop Waiting Start Selling

Sales and Marketing Power Hour: Stop Waiting Start Selling

In today’s competitive market, sales teams can’t afford to wait for leads—they must take an active role in marketing. Should salespeople focus solely on closing deals, or should they also manage personal branding, content creation and lead generation? This edition of Sales and Marketing Power Hour, “Stop Waiting, Start Selling,” featured an engaging discussion hostedContinue Reading

Sales and Marketing Power Hour Crossover Event: Sales or Marketing Whose Job Is It Anyway? (Part 2)

Sales and Marketing Power Hour Crossover Event: Sales or Marketing Whose Job Is It Anyway? (Part 2)

Buckle up because we’re diving into some game-changing insights from the big crossover event between The Sales & Marketing Power Hour with hosts Kimberly Mackey from New Homes Solutions Consulting and Carol Morgan from Denim Marketing and The Home Builder’s Digital Marketing Podcast hosted by Greg Bray from Blue Tangerine and Kevin Weitzel from Outhouse.Continue Reading

Sales and Marketing Power Hour: Shaping Your Brand Voice

Sales and Marketing Power Hour: Shaping Your Brand Voice

This edition of the Sales and Marketing Power Hour was an engaging session led by hosts Carol Morgan with Denim Marketing and Kimberly Mackey with New Homes Solutions Consulting, focusing on the critical aspects of branding and its impact on sales. Taylor Humphrey, the Director of Sales and Marketing for Pacesetter Homes in Dallas Texas,Continue Reading

Sales and Marketing Power Hour: So, You Got a Lead, Now What?

Sales and Marketing Power Hour: So, You Got a Lead, Now What?

Today’s consumers are well-informed. To attract the right leads, we dive deep into the mindset of the modern homebuyer and explore ways to resonate with them. This entails leveraging effective marketing strategies, including targeted ads and SEO to reach target audiences. You will see proven techniques to generate high-quality leads consistently. Learn how to buildContinue Reading

Sales and Marketing Power Hour-Making Movie Stars Out of Your Camera Shy Team

Sales and Marketing Power Hour-Making Movie Stars Out of Your Camera Shy Team

Industry gurus have preached the power of video for years and 2020 brought the importance of videos even further to the forefront, yet your team is still struggling to produce them. It is understandable. Perhaps it is rooted in fear, perhaps it is laziness, perhaps it is a lack of understanding. Whatever it is, nowContinue Reading

Head-to-Head with Bassam Salem-Making Artificial Intelligence Sexy and Personal

Head-to-Head with Bassam Salem-Making Artificial Intelligence Sexy and Personal

(If you would like to read the discussion between Kimberly and Bassam, the video transcription is at the bottom of the page.) Are you terrified that technology will replace you? Is it all happening so fast that you can’t wrap your head around it? How do you fit in? Artificial INTELLIGENCE is SMART! On thisContinue Reading

Head-to-Head: FUTURE VISION with Meredith Oliver

Head-to-Head: FUTURE VISION with Meredith Oliver

(If you would like to read the discussion between Kimberly and Meredith, the video transcription is at the bottom of the page.) You know you are in for a great time and a lot of FANtasitc information when Meredith Oliver stops in to help us prepare for 2022. We discuss everything from what event planningContinue Reading

Sales and Marketing Power Hour: A Buy Now Button Coming to a Website Near You

Sales and Marketing Power Hour: A Buy Now Button Coming to a Website Near You

A Buy Now Button Coming to a Website Near You was recorded live on April 16, 2021. Please join us LIVE for the next Power Hour on May 21, 2021. REGISTER HERE Can buying a home today really be as simple as pressing a button? During the next edition of the Sales & Marketing PowerContinue Reading

Sales and Marketing Power Hour: Are Chatbots and Automation Taking Over the World?

Sales and Marketing Power Hour: Are Chatbots and Automation Taking Over the World?

Kimberly Mackey of New Homes Solutions Consulting and Carol Morgan of Denim Marketing kicked off 2021 with Sales & Marketing Power Hour, a fresh, new webinar series that continues the momentum of the 2020 Vision: It’s a Game Changer webinar series.  Hosted once a month on Fridays at noon E.T., Sales & Marketing Power Hour promises to powerContinue Reading

New Webinar Series Announced: The Sales and Marketing Power Hour

New Webinar Series Announced: The Sales and Marketing Power Hour

UPDATE: This webinar was recorded LIVE on January 22, 2021 with our special guest, Tammie Smoot, from the The BDX. Who better to ask about engaging your online leads?  If you missed it, please enjoy the recording here, and be sure to register below to join the rest of the webinars in the series.  Continue Reading

2020 Vision Webinar: Top New Home Sales and Marketing Tips for 2021

2020 Vision Webinar: Top New Home Sales and Marketing Tips for 2021

RECORDED LIVE, December 11, 2020 2020 has definitely been a year for the record books. We have enjoyed spending time with you every month to help you to navigate this extraordinary year. Now, as we come to our last 2020 Vision Webinar of the series, we wanted to wrap it all up in a BIGContinue Reading

Mackey is the Featured Guest on the Digital Marketing Podcast

Mackey is the Featured Guest on the Digital Marketing Podcast

Join hosts Greg Bray, President of Blue Tangerine and Kevin Weitzel, VP of Business Development and Sales at Outhouse with featured guest this week, Kimberly Mackey, the founder of New Homes Solutions. They discuss multiple ways to improve your customer’s buying experience, such as improving processes and technology. Kimberly is full of energy and herContinue Reading

2020 Vision: It’s a Game Changer Webinar Series Continues with 2021 Planning, Budgeting, and Goal Setting

2020 Vision: It’s a Game Changer Webinar Series Continues with 2021 Planning, Budgeting, and Goal Setting

*This webinar was recorded live on November 13, 2020 at 2 PM ET. Please join us for our next webinar on December 11, 2020 at 2 PM ET, when we will take a deep dive into the long awaited Lasso 2021 predictions for Marketing, Sales and the Overall Industry/Economic Outlook. Find out what’s hot andContinue Reading

NEW WEBINAR SERIES: 2020 Vision–It’s a Game Changer

NEW WEBINAR SERIES: 2020 Vision–It’s a Game Changer

*Our first webinar of this series was recorded live on June 12, 2020 at 2 PM ET.  Mark your calendar, and be sure to register for our next webinar on July 10, 2020. REGISTER HERE FOR THE SERIES OR A SINGLE WEBINAR It isn’t just the rules that have changed; we are playing a completelyContinue Reading

FREE WEBINAR Part 6: Selling in a Time of Uncertainty-Pave the Road to Recovery

FREE WEBINAR Part 6: Selling in a Time of Uncertainty-Pave the Road to Recovery

This webinar was recorded live FRIDAY, APRIL 24, 2020 at 1 PM EDT/10 AM PDT CLICK HERE TO REGISTER FOR THE UPCOMING WEBINAR ON FRIDAY, MAY 1st   This week we are back with Part 6 of our webinar series: “Selling in a Time of Uncertainty: Pave a Road To Recovery.” We are going toContinue Reading

FREE WEBINAR Part 5: Selling in a Time of Uncertainty-Energy, Optimism, Action

Join us next Friday, April 24, 2020, at 1:00 PM EDT/10:00 AM PDT, when our special guest will be Melissa Morman, Client Experience Officer of Builders Digital Experience (BDX). REGISTER HERE FOR NEXT FRIDAY’S WEBINAR Until then, please enjoy the recording of the April 17, 2020 webinar. On April 24, 2020, we continue our journeyContinue Reading

FREE WEBINAR Part 3: Selling in a Time of Uncertainty-Is This Our ‘New Normal?’

FREE WEBINAR Part 3: Selling in a Time of Uncertainty-Is This Our ‘New Normal?’

WEBINAR RECORDED LIVE ON FRIDAY, APRIL 3, 2020 at 1:00 PM EDT/10:00 AM PDT With those goals in mind, our topics this week are: Keeping your branding and messaging on point while still encouraging interaction on your social channels Ideas to help rebuild or support your community during the crisis Managing the virtual appointment settingContinue Reading

Google Loves YouTube–Here’s Why and How. Guest Vlog with Jim Schaefer.

Google Loves YouTube–Here’s Why and How. Guest Vlog with Jim Schaefer.

Dictionary.com defines Search-engine optimization (SEO) as the methods used to boost the ranking or frequency of a website in results returned by a search engine, in an effort to maximize user traffic to the site. Three takeaways from todays video: “Optimize” your website pages to maximize your Google ranking Use key words/phrases at least 3Continue Reading