This year, New Homes Solutions Consulting is partnering with our friends at Builder Funnel to create the most in-depth, State of the Home Builder Marketing Report to date. If you haven’t taken the Home Builder Marketing Survey yet, it is designed to help you discover gaps or additional ideas for your marketing program. It will also… Continue Reading
Author Archives: Kimberly Mackey
I Was Wrong! Version 2.0–Building Brokerage Relationships
LINK TO THE ORIGINAL ARTICLE, “I Was Wrong! There, I Said It (And You Might Be Making The Same Mistake)” Three important takeaways to build relationships with the brokerages as a whole instead of the indivual REALTOR®: Educate the brokerages on selling new construction Partner on sponsorships to carve out a niche Incentivize with… Continue Reading
Marketing vs Sales. Whose Job is it Anyway?
Kimberly Mackey summarizes the valuable topics below from the “Marketing vs Sales-Whose Job is it Anyway?” program with her co-presenters at IBS 2020. Who should make sure you are represented properly on your website? Who should post on social media? Provide marketing content that is relatable – pets and people – rather than just… Continue Reading
Bring The Customer Experience Funnel Workshop to Your Organization
Customer Experience Flyer Download the full flyer above. Are you looking for something your builders want to attend? It may be a little out of the box, meaning that it is a 3-hour Workshop, but those who attend it come away with an armload of information to help them to grow their business and provide… Continue Reading
Think Like a Customer to Create a Better Customer Experience
TRANSCRIPTION (but put your earbuds on, you will enjoy the video much more than just reading below): Once again, this year I was honored to be included with the best thought-leaders of our industry when our friends at LassoCRM created “Top New Home Sales Tips for 2020.” I have been contributing to this phenomenal tradition… Continue Reading
Finish the Year Strong
Recently, I was honored to be invited back to the New Construction Marketing Podcast, hosted by Anya Chrisanthon. The topic is timely as we finish out 2019. If you aren’t familiar with the New Construction Marketing Podcast, I encourage you to check it out. Anya has an incredible line-up of guests, from CEO’s of major… Continue Reading
My Top 5 Discovery Questions to Ask
Video transcription (we recommend you put your earbuds in and watch the video though): Hi everyone, Kimberly Mackey with New Homes Solutions here to bring you another installment of our SOLUTIONS e-Training series. Today we’re going to talk about one of my favorites, “Discovery” and “Discovery Questions.” Specifically, I’m going to share with you my… Continue Reading
The New Home Sales Critical Path Explained in Under 15 Minutes
Recently, I was asked, as part of a much larger training series, to explain The Critical Path for New Home Sales to a group of smaller volume home builders. While, as a new home salesperson, you should regularly practice your use of The Critical Path through much more in-depth training, this shortened version can help… Continue Reading
Register Everyone, Every Time
TRANSCRIPT: Every business needs to know who its customers are and how they found out about them. Builders are no exception. However, I so often hear how difficult it is to gather registration information. One of the essential items I track for my builders each week is total traffic versus registrations. Traffic is a buying… Continue Reading
Builder Funnel Radio Podcast: Episode 43: The Customer Experience Funnel (CEF) w/Kimberly Mackey
In this May 2019 episode, Spencer Powell hosts Kimberly Mackey of New Homes Solutions Consulting. Kimberly talks us through the Customer Experience Funnel (CEF): Where it starts How it works The different stages of the CEF How to master yours to improve your homebuyer customer experience If your business thrives on new and repeat… Continue Reading
Fantastic Salespeople and Where to Find Them, Part 3
TRANSCRIPTION: Hi everyone, Kimberly Mackey here with New Homes Solutions Consulting. Welcome back to our three-part series, Fantastic Salespeople and Where to Find Them. Today is our third and final episode. If you will recall, or feel free to refer back to Part 1 on our YouTube Channel or our Blog site (NewHomesSolutions.com/blog), in Episode… Continue Reading
Fantastic Salespeople and Where to Find Them, Part 2
Transcription: Hi everyone, Kimberly Mackey here with New Homes Solutions Consulting. Welcome back to our three-part series, Fantastic Salespeople and Where to Find Them. Today is our second episode. If you will recall, or feel free to refer back to Part 1 on our YouTube Channel or our Blog site (NewHomesSolutions.com/blog), in Episode One, we… Continue Reading
Fantastic Salespeople and Where to Find Them, Part 1
TRANSCRIPT: Hi Everyone! Kimberly Mackey, with New Homes Solutions Consulting here. Thank you for joining us on the 1st of our 3-part series, “Fantastic Sales People and Where to Find Them.” Today, in part 1, we are going to discuss the composition of a great salesperson. On July 10th, we will talk about all the… Continue Reading
“How Do You Mean?” (And other crazy objection handlers)
As sales professionals, we often jump to middle, or worse jump to conclusions by making assumptions, especially when it comes to objections. What if, instead, we slowed down and learned more information before we assume something? How might that create a different result? … Continue Reading
How to Enhance Your Customer Experience to Boost Profits: Engaging Leads
How to Enhance Your Customer Experience to Boost Profits: Engaging Leads Filed in International Builders’ Show, Sales & Marketing on April 30, 2019 • 0 Comments This is the second portion of a two-part series that covers the integration of sales and internal operations to maximize success. Click here for Part I. It may sound contradictory to the name… Continue Reading
As Seen at IBS75: Do You Know How Much Sales Traffic You Are Missing?
Back in 2008, I wrote an article entitled, “It is 7 PM, Do You Know Where Your Customers Are?” The gist of the article was that we, as builders, were not positioning our model hours to make it more convenient for our buyers to visit with our sales professionals at the times when the buyers… Continue Reading
Spencer Powell, with Builder Funnel Caught Up with Kimberly at IBS 75
On the last day of the International Builder’s Show, I got to spend a few minutes catching up with Spencer Powell, from Builder Funnel on some key takeaways from the show. Here is how it turned out. Be sure to watch for our special guest. To view a Podcast I did with Spencer a while… Continue Reading
The Key to Successful Realtor® Relations (As Told by a General Real Estate Agent)
This past week, I was privileged to recognize top producing general real estate agents at Berkshire Hathaway HomeServices Florida Properties Group. While I was there, I got the opportunity to catch up with some of my New Homes Specialist graduates to find out how things are going for them. Karen Tillman-Gosselin was kind enough to… Continue Reading
What Happens 2 Weeks After a Big Training Session?
Transcript of Video: You hold a big “RAH, RAH Training” for all of your Sales People. Everyone is super pumped and excited. You even have everyone write down the three things they will implement immediately. The first week back, the sales manager touches base with everyone to see how it is going and what they… Continue Reading
When Does the Customer Experience Start?
Asking when the Customer Experience starts is like asking the question, how long do you get to make a first impression? The answer for both is that they start well before initial contact is made with your prospect. Today’s buyers are more educated because of our connected world than they were just 5-10 years ago.… Continue Reading