Artificial Intelligence and the Real Estate Industry

Artificial Intelligence and the Real Estate Industry

There is nothing artificial about the intelligence needed to help buyers and sellers. ~Kimberly Mackey

Real estate franchisor Keller Williams debuted an artificial intelligence-based virtual assistant and referrals platform today, announcing to the world it has every intention of thriving in a changing industry.

“We are a technology company. No. 1 that means we build the technology. No. 2 that means we hire the technologists … We are not a real estate company anymore,” Keller Williams co-founder Gary Keller declared today at Keller Williams Family Reunion in Anaheim, California.

Definitely had one of those SMH (shaking my head) moments when I read this a couple of weeks ago. Seriously, did Gary Keller just conflate his company’s core business two times in the same outlandish statement? You are neither in the real estate business nor the technology business.

Real estate services are simply the end result of being in the relationship business. The concept or need for a real estate agent would have long ago become extinct, but for our human need to have a trusted adviser to guide us through what can be an overwhelming and frightening experience. An experience that most of us only do a few times in our life and one that probably represents the largest personal transaction we will endeavor to make. If real estate were simply a transaction like buying a blouse or groceries, even the most technically inept of us could probably manage to search for house and mortgage on-line and be done with it. But, buying a home is far more than that. A computer search is only a small portion of the process.

So, Gary Keller, Zillow,, and anyone else out there who creates technology to support the real estate industry, I say, thanks for the help in educating our buyers. Thanks for the help in providing tools to help the real estate professional to be more efficient. but until you create robot with a real live beating heart, one that is capable of empathy, of wiping away tears of fear or frustration, broken hearts, or capable of celebrating new beginnings with true joy and passion, you will not replace the need for a real, live, human, real estate professional.

Kimberly Mackey is the founder of New Homes Solutions, and has reputation as someone with real world SOLUTIONS in a competitive and rapidly changing sales environment–SOLUTIONS like “50 Sales per Year before Any Walk-in Traffic”. She is a keynote speaker and published author of many Sales and Leadership articles with 20 years of experience as an executive in the residential home building and real estate industry. She has a proven track record working with Builders and Developers of all sizes –from the local/regional companies to the publicly traded nationals. She also works with Brokers from across the country and is the architect and director of the highly successful Preferred Builder Partnership program with Berkshire Hathaway HomeServices Florida Properties Group where she works with 32 builders and over 600 agents.

For more information, or to book Kimberly for your next event, visit, or visit Mackey at LinkedIn,; Twitter,; and Facebook,

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