The first of a three-part series on the disruptive impact of eCommerce on home buying, from Avid CEO and Founder Paul Cardis. By: Paul Cardis Ever since the Internet became popular, home builders have been slowly aligning their sales strategies to the new normal. But a revolution is afoot and sales will never be the… Continue Reading
Author Archives: Kimberly Mackey
STEP AWAY FROM THE SALES CENTER
Could someone please explain why we, in on-site sales, seem to have our feet glued to the floor in our garage sales centers? You know what I mean, average sales person greets prospect and REALTOR® at the door, and then proceed to stand firmly planted right there, carrying on a full conversation. Oh sure, we… Continue Reading
The Cold Fish
Do you ever have a prospect who just won’t “warm up” to you no matter what you do? You know the ones, the ones who will not talk to you or answer any of your questions or are even openly hostile to you. Try this to turn things around, “Mr. or Ms. Prospect, I am… Continue Reading
Motivational Accountability is NOT an Oxymoron
Times are improving. As we get busier, it becomes easier and easier to forget the sins of the past. Lately one of those more dangerous sins keeps coming to light as sales management is consistently asked to do more on top of their primary duties of keeping the sales engine flowing. Often sales people are… Continue Reading
I Was Wrong! There, I Said It (and you might be making the same mistake).
Anyone who knows me, knows that it is hard for me to admit when I am wrong. And yet, here I am announcing it to the world. Why would I do that? Well, I believe this particular error deserves to be shared because I know many of you who may be innocently making the same… Continue Reading