Howdy, partners! We just wrapped up our annual Sales & Marketing Power Hour Lasso Roundup, filled with actionable insights for sales and marketing pros looking to make 2025 their best year yet. A huge thank you to our stellar lineup of speakers and our sponsor, Lasso CRM. We hope you’ll take away some practical tips from this engaging webinar to incorporate into your 2025 sales and marketing strategies.
Here’s the recap:
Q: How can homebuilding marketers rekindle creativity and connect with buyers in 2025?
A: Angela McKay, ONeil Interactive
To stand out in a competitive market, creativity is key. Carve out time to reset, reflect, and spark new ideas. Engage with books, inspiring podcasts, or anything that grabs your attention in daily life. Curiosity drives creativity—ask questions, explore different viewpoints, and draw inspiration beyond homebuilding. Study how your favorite brands capture your interest and apply those strategies to engage homebuyers. By fostering curiosity and an innovative mindset, you’ll discover unique ways to resonate with your audience and create meaningful connections in the year ahead.
Q: What’s the secret to making “the basics” a cornerstone of daily routines for builders and sales teams?
A: David Hagan, Sales Uncomplicated
Eliminate the cycle of returning to basics by embedding them into your daily workflow as non-negotiable habits. Mastering these fundamentals—like prospecting, follow-ups, CRM utilization, and delivering an exceptional customer experience—lays the groundwork for consistent success. Define your essentials, write them down, and integrate them into your routine. When the basics become second nature, you can focus on growth without the need to constantly recalibrate.
Q: How can homebuilders utilize tech, tactics, and trust to excel in 2025?
A: Dan Bridenstine, Group Two
The future lies in harnessing cutting-edge tools and strategies like immersive content (AR tours, short-form videos) tailored to modern buyer preferences. Adapting blogs for AI and SEO standards ensures relevance, while real-time data, such as geofencing or Google Performance Max campaigns, sharpens targeting and enhances message delivery. Combining these tactics with authentic trust-building practices will keep builders ahead in a dynamic market.
Q: How do builders motivate “locked-in” buyers with low-interest mortgages to make a move?
A: Ralph Williams, Sales Solve Everything
To encourage buyers with low-rate mortgages to consider upgrading, builders can focus on lifestyle benefits like right-sized homes, smart features, and energy efficiency. Offering rate buy-downs helps bridge financial gaps while emphasizing long-term equity growth positions moving as a smart financial decision. Equip yourself with knowledge and tools like mortgage calculators to confidently guide buyers forward.
Q: How can builders adapt to a diverse buyer pool and create an inclusive, empathetic sales experience?
A: Cori Masters, ECI
Success lies in welcoming all buyers and understanding their unique needs. Train sales teams to approach with empathy and cultural awareness, offering tailored solutions and flexible floorplans. Analyze demographic trends and marketing data to ensure alignment with evolving buyer preferences. Collaborating with Realtors familiar with your target market strengthens connections and fosters inclusivity.
Q: What strategies can sales teams adopt to boost conversion rates without hefty incentives?
A: Abby Cornelius, Stanley Martin Homes
Differentiation is the key to better conversion rates. Focus on creating memorable experiences during community tours, and aim for “Always Be Booking” over “Always Be Closing” to secure the next step for prospects. Quick follow-ups capture leads before competitors, while stellar customer care and referrals further improve conversions.
Q: How can online sales counselors elevate their team’s energy and collaboration?
A: Leah Fellows, Blue Gypsy
OSCs should prioritize collaboration, positivity, and solution-oriented thinking. Regular communication with sales teams and marketing fosters alignment while presenting actionable solutions to leadership demonstrates initiative. These strategies not only enhance external interactions but also strengthen team cohesion.
Q: Why is authentic, high-quality content crucial for meaningful engagement in 2025?
A: Carol Morgan, Denim Marketing
Blending AI’s personalization capabilities with human creativity results in content that reflects a brand’s true voice and values. Optimize for voice search by using conversational language and long-tail keywords. Leverage user-generated content to increase engagement and take advantage of social media’s role as a discovery tool. These approaches ensure content resonates with consumers in an authentic and impactful way.
Q: What defines a complete sales professional, and how can teams develop these traits?
A: Kimberly Mackey, New Homes Solutions Consulting
A standout sales professional builds trust, solves problems, and creates value for buyers. By using technology strategically and focusing on transformational rather than transactional interactions, they deliver exceptional customer experiences. Teams can identify strengths and areas for improvement using a scorecard approach and provide tailored training to foster these skills.
Join Sales & Marketing Power Hour hosts Kimberly Mackey and Carol Morgan as they continue this engaging webinar series in the new year. Visit the Sales & Marketing Power Hour Facebook group for updates and insights from top industry leaders! CLICK HERE TO REGISTER FOR UPCOMING SMPH EVENTS
To read the full ECI Lasso CRM Articles, click below:
The Top New Home Sales Tips for 2025