Once again, Kimberly Mackey was honored to participate in the article “Best Sales Tips” for the Annual Lasso CRM. This article includes advice from homebuilding’s best and brightest. We know you’ll want to devour them all to get your best start for 2025. And, while you are at it, please don’t forget to register to join the Sales and Marketing Power Hour for the live version. Our guests include Angela McKay, Cori Masters, Ralph Williams, David Hagan, Leah Fellows, Justin Doornbos, Dan Bridenstine, and Abby Cornelius. As always, hosted by Kimberly Mackey and Carol Morgan. CLICK HERE TO REGISTER
See below for the link to the Best Sales Tips of 2025!
Lasso CRM says, “With 2024 wrapping up, what’s in store for the new year? We asked some of the top industry experts for their thoughts and advice on how to tackle new home sales in 2025. Navigating uncertainty and new technology, new home sales professionals have to figure out how to succeed in the always-changing world of the home building….”
Here are Kimberly Mackey’s contributions and recommendations for 2025 which should prove to be another challenging year of transitional chaos. Are you ready? The Market is always doing something, and so should you.
Kimberly Mackey, New Homes Solutions Consulting
Building Today’s Complete Sales Professional
Today’s homebuyers demand more than a salesperson; they want a trusted advisor who builds lasting relationships, solves problems, and leverages technology to enhance their journey. The market continues to tighten, exposing areas where we lose buyers who came to us to help them with their journey. The complete sales professional embodies these traits, moving beyond transactions to create meaningful experiences and identify the best solutions for the individual buyer. As you examine yourself and your teams, here is an outline for a scorecard to determine what you are doing well and where work, training, support and systems are needed.
- Building strong relationships. Success starts with relationships.
- Solving problems, not just selling. Problem-solving is the foundation of trust.
- Leveraging technology to stay top of mind. Tech is a game-changer.
- From transactional to transformational. It’s about creating value beyond the sale.
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