Category Archives: Builder eCommerce

Sales and Marketing Power Hour: A Buy Now Button Coming to a Website Near You

Sales and Marketing Power Hour: A Buy Now Button Coming to a Website Near You

A Buy Now Button Coming to a Website Near You was recorded live on April 16, 2021. Please join us LIVE for the next Power Hour on May 21, 2021.

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Can buying a home today really be as simple as pressing a button? During the next edition of the Sales & Marketing Power Hour, we’ll chat about converting your website into an e-commerce engine where homebuyers can easily click a “Buy Now” button to easily purchase their new home. Car dealers have perfected this with cars with a variety of options and upgrades, so we’ll discuss what home builders need to do to make this possible as well.

Join us as we examine how home builders can transform their online sales methods to boost their transactions. Greg Bray of Blue Tangerine and Matthew Slutsky of BuzzBuzzHome join the dynamic duo of Kimberly Mackey from New Homes Solutions and Carol Morgan from Denim Marketing on the Sales & Marketing Power Hour.

Matthew Slutsky is the President and Co-Founder of BuzzBuzzHome. With a background in land development, Matthew possesses a wealth of knowledge on the new development industry’s inner workings, which has been integral to the advancement of his company. At BuzzBuzzHome, Matthew focuses on building the brand and marketing the platform to the public, clients, and stakeholders.

As President of Blue Tangerine, Greg uses digital marketing to help home builders grow sales. At Blue Tangerine, Greg aids builders by helping them build a better website and drive more qualified traffic to the site. Greg enjoys teaching the techniques and skills that he’s learned. He has presented at the International Builders’ Show (IBS), the Southeast Building Conference, the Best Home Building Practices Summit, and other webinars and events. He is proud to be a host of the Home Builder Digital Marketing Podcast and Summit.

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Sales and Marketing Power Hour: Are Chatbots and Automation Taking Over the World?

Sales and Marketing Power Hour: Are Chatbots and Automation Taking Over the World?

Kimberly Mackey of New Homes Solutions Consulting and Carol Morgan of Denim Marketing kicked off 2021 with Sales & Marketing Power Hour, a fresh, new webinar series that continues the momentum of the 2020 Vision: It’s a Game Changer webinar series.  Hosted once a month on Fridays at noon E.T., Sales & Marketing Power Hour promises to powerContinue Reading

THE ZERO MOMENT OF TRUTH: LESSONS FROM AMAZON.COM

THE ZERO MOMENT OF TRUTH: LESSONS FROM AMAZON.COM

The first of a three-part series on the disruptive impact of eCommerce on home buying, from Avid CEO and Founder Paul Cardis. By: Paul Cardis Ever since the Internet became popular, home builders have been slowly aligning their sales strategies to the new normal. But a revolution is afoot and sales will never be theContinue Reading